Most organizations struggle to move AI from a strategy deck to daily habits. Join VodafoneZiggo to hear how they bridged that gap: growing agent interactions 20x (from 100 to 2,000) and scaling active users 5x in just five months. Hear directly from CMO Belinda Gerdt and Technical Platform Lead Basak Erdogan on how they turned a targeted marketing transformation into an organization-wide success, with engineering and tech squads adopting the exact same patterns to streamline their own planning and delivery workflows.

In this session, Belinda and Basak will reveal how they identified the highest-impact AI use cases by pinpointing exactly where AI could remove the most friction from their teams. You'll learn the practical steps they took to design, build, and deploy custom Rovo agents tailored to those prioritized use cases, creating an end-to-end agentic workflow across the enterprise.

Along the way, they will share what "measurable impact" truly looks like when reporting to a board. Whether you're starting in marketing, engineering, or any team you'll gain practical insights on how to embed AI into daily workflows and scale adoption across the enterprise.