Born in Asti, after graduating in computer science and obtaining a master's degree, he became interested in the digital world. He began working in 2009 in the website management team at Ferrero in Alba and moved to the headquarters in Luxembourg in 2013, first as IT contact for Digital Marketing projects for the group's brands and then as IT Business Partner for Marketing and Consumer Insight departments. He arrived in Turin at the Lavazza headquarters in 2019 as IT head of the Digital platform of group's eCommerce websites, and then in 2023 he took on the role of IT Demand Manager for Marketing department. After 15 years, he continues to be passionate about technologies and innovations that can help digital transformation in multinational corporate contexts.