Joe Sha
Joe Sha
Product manager, ITSM
Atlassian
Joe Sha is the Head of Product for Conversational Help at Atlassian, leading intelligent conversational ticketing and AI products. Prior to joining Atlassian, Joe was the co-founder and CEO of YC-backed startup Percept.AI, which Atlassian acquired in 2022, building AI-powered virtual agent solutions for support teams. In his former role at Google, he led a team building conversational search capabilities for Google Home and the Android TV platform. Joe graduated from Tsinghua University and Columbia University with a research focus in machine learning. He enjoys traveling, photography, and learning latte art.

Joe’s Sessions
- BST
Software development and IT teams in harmony
Jeremy Cooley, Product Marketing Manager, ITSM, Atlassian
Jason D'Cruz, Group Product Manager, Atlassian
Jan Lawrence, UK Atlassian Lead, Devoteam UK Ltd
- BST
Rock-star tips to power up Jira Service Management
Ryan Counts, Sr. Solution Engineer, Atlassian
AJ Schmalenberger, Head of Atlassian COE, Cprime
- BST
Jamming with Assets in Jira Service Management Time 2 SCANNING
Kevin Patterson, Senior Solutions Engineer, ITSM, Atlassian
Doro Linneweber, Senior Product Manager, Atlassian
Andres Santamaria, Atlassian Solution Engineer, Eficode
- BST
Jira Service Management’s chart-topping hits
Vincent Wong, Senior Principal Product Manager, Atlassian
Emily Dang, Senior Product Marketing Manager, Atlassian
- BST
Jamming with Assets in Jira Service Management
Kevin Patterson, Senior Solutions Engineer, ITSM, Atlassian
Doro Linneweber, Senior Product Manager, Atlassian
Andres Santamaria, Atlassian Solution Engineer, Eficode
- BST
ITSM Fireside Chat The Very Group
Robert Chatwani, CMO, Atlassian
Rob Crompton, Head of Service Management, The Very Group
- BST
ITSM Fireside Chat Ossur
Robert Chatwani, CMO, Atlassian
Valgeir Sigurðsson, Sr. Application Engineer, Össur
- BST
Beyond IT: Empower excellent service for all teams
Paul Buffington, Principal Solutions Engineer - Security Specialist, Atlassian
Phill Fox, Principal Customer Success Advocate, Adaptavist
Richard Crampton, Principal Customer Success Advocate, Adaptavist
In-person & digital
- BST
Atlassian ITSM: Get in the groove
Joff Redfern, Chief Product Officer, Atlassian
Molly Bronstein, Head of Product Marketing, Jira Service Management, Atlassian
Shihab Hamid, Head of Product Management, Atlassian
- BST
Customers unplugged: Fireside chat featuring - Edenred & Arvato Systems
Camelia Bordencea, Jira Technical Lead, Edenred
Razvan Nechifor, Jira Squad Leader, Edenred
Cameron Deatsch, Chief Revenue Officer, Atlassian
Johannes Siebzehnrübl, VP / COO, Delivery Excellence, Arvato Systems – Bertelsmann Group
- BST
Give your help-seekers the ultimate VIP experience
Joe Sha, Product manager, ITSM, Atlassian
Andrew Homeyer, Sr Engineering Manager, Atlassian
Erin Collins, Head of ITSM EMEA, Valiantys
9:00 AM-7:00 PM BST
Partner Accelerate
9:00 AM-10:00 AM GMT
Delivery
10:00 AM-11:00 AM GMT
Sales
10:00 AM- GMT
Fireside chat on-demand digital feature
Valgeir Sigurðsson, Sr. Application Engineer, Össur
Rob Crompton, Head of Service Management, The Very Group
Digital & on-demand
10:00 AM- GMT
Customers unplugged: Fireside chat
Valgeir Sigurðsson, Sr. Application Engineer, Össur
Rob Crompton, Head of Service Management, The Very Group
9:00 AM-9:30 AM AEDT
ITSM Backstage Q&A
Edwin Wong, Head of Product Management, IT Solutions, Atlassian
10:14 AM-10:39 AM PST
ITSM Backstage Q&A
Ken Connally, Head of Technical Product Marketing, Atlassian
What Joe is listening to