Conference Sessions

Don't miss the opening keynote with Keran Mckenzie, Head of Ecosystem, and Tim Pettersen, Ecosystem Solution Architect. You'll get a glimpse into how Atlassian's System of Work is shaping the future of apps and integrations, creating bold new opportunities for partners and exciting new capabilities for customers. Take a tour of the latest Forge features rolling off the assembly line and get a first look at what's next on the roadmap.

You’ve built an incredible app that delivers real value—but how do you make sure your trial customers experience that value and convert to paid users? In this session, learn how to map your customers’ activation journey from “Try it now” to the “Aha!” moment. Discover how to leverage product analytics to optimize the trial experience, helping users quickly see your app’s benefits and understand how it can transform their work life every time they use it.

The Atlassian System of Work is a philosophy of how business and technology teams should work, connecting technology and business teams to accelerate progress and maximise impact. It will ultimately lead to a more unified suite of products powered by a common, connected platform that provides enterprise-grade trust, consistent experiences, and a connected data model allowing us to build a richer teamwork graph of every customer’s organization. 

With these changes, the way apps are built and how ecosystem partners think about their products and business will evolve.

In this talk, we will go beyond philosophy and marketing to discuss the tangible changes developers and partners can expect to see in 2025. 

Discover the transformative capabilities of Rovo Agents and how they can enhance your apps.
Learn how to build Rovo Agents on Forge, and gain valuable insights into achieving quick wins and avoiding common pitfalls, shared by one of the pioneering developers of Rovo Agents for the Atlassian Marketplace.
Whether you're a developer, product manager, or simply curious about AI in the Atlassian ecosystem, this talk will equip you with the knowledge to harness the full potential of Rovo Agents.

The App Migration Platform was introduced to assist partners and customers in their migration to Cloud.  We have continued to invest in the evolution of the platform so you can focus on the core migration tasks of your app while we take care of the rest.

Join Andre from the App Migration Platform team to learn more about how to make migrations efficient to implement, run and maintain.

Reviewing legal agreements during the procurement process can be a hassle. Customers and Marketplace Partners alike know the redline and red tape pain even a simple migration can introduce. This presentation introduces a new Atlassian initiative, in collaboration with Bonterms, to provide customizable legal templates that simplify negotiations—at no cost to Marketplace Partners! Don't miss how Atlassian helps Partners address customer pain points and streamline the app procurement process.

As Forge continues to evolve into an enterprise development platform, the need for a high level of consistency and scalability is growing. This session introduces the Forge Style Guide: a document that outlines best practices for building Forge apps including concrete advice on project structure, error handling, and tools configuration.

Key takeaways:

• Techniques for structuring Forge applications
• In-depth knowledge of the Forge Style Guide
• Strategies for configuring developer tools

Struggling with lengthy vendor assessments? The new Runs on Atlassian Marketplace badge helps enterprises fast-track app installations by identifying apps hosted by Atlassian. This ensures data stays on-platform and meets strict enterprise requirements. 

In this session, learn how apps can automatically qualify for Runs on Atlassian and get a first look at new Forge features that enable partners to satisfy more use cases while keeping customers in control of their data. You'll also get a practical marketing blueprint—with templates—to help you craft effective messaging, plan promotions, and lead in this emerging category.

Discover how we pioneered the migration of our Enterprise Survey app to the Cloud using Atlassian's App migration platform for Forge and see it in action. This talk is aimed at developers and vendors who are working on migration assistants for their apps. You will gain insights in the Forge migration platform's capabilities and learn practical tips and tricks to streamline your own app migration process. 

Attendees will be given strategies to approach forge app migration, and learn techniques for for integrating app data and macro migration processes

The traditional app licensing model often forces customers to pay for all users of their parent product, even if only a subset uses the app. This creates unnecessary costs and friction for customers. License decoupling solves this by letting Marketplace Partners offer licenses for specific users or teams. Join this session to learn how decoupling improves customer satisfaction, reduces barriers to app adoption, and unlocks new growth opportunities for your apps.

Observability has become vital in developing, operating, and maintaining cloud software, allowing us to gain deeper insights into user interactions with our applications. This presentation will showcase the capabilities of observability on Forge and guide participants through the process of migrating an observable Connect app while ensuring effective observability is maintained.
Attendees will acquire valuable knowledge about observability and explore its possibilities with Forge apps.         

Atlassian has built a robust and extensible platform for application development with Forge. Adopting the Forge platform across an organization can have significant advantages, but what does it look like in practice?

In this session, we will dive into the tools and strategies that can take an enterprise from “Forge curious” to having actionable steps to move towards full adoption of the platform. We will walk through the lessons learned by Valiantys through large scale Cloud transformations with enterprise clients.

Attendees will gain an understanding of how Forge fits into the architecture of an Enterprise including how data residency, analytics, and AI play a role. In addition, this session will provide tangible examples of how utilization of the Forge platform can offset the cost of external solutions while moving the organization to a more unified platform.

Atlassian’s pricing options are evolving—are you ready? Whether you’re navigating legacy pricing or launching a new app, Dan Hardiker, Adaptavist’s founder who is now dedicated to consulting Atlassian Partners at Atlas Advantage, brings a wealth of knowledge to help you thrive in the Atlassian Ecosystem. Building on Anil Kumar’s “Decoupling App Licenses,” this session dives into market evaluation, the matrix of options, and key factors to consider. Discover how these changes unlock opportunities to expand your app’s functionality and capabilities, positioning your app for success in a competitive marketplace.

Building a product with accessibility in mind from day one is ideal, but what if your app is already in use by thousands? It’s never too late to make it accessible!

In this session, we’ll share strategies for integrating accessibility into existing apps, based on our work improving accessibility in Scroll Viewport. You’ll learn how to start team conversations, identify gaps, and create a sustainable roadmap—whether you're starting fresh or enhancing a mature app.

In this session we'll share our experiences moving draw.io, a Confluence app with over 90,000 installations, to Forge.  We’ll discuss what worked well, how we resolved the challenges we encountered, and why we decided to make the transition. We’ll also discuss how we collaborated with Atlassian to overcome key blockers.

Join us if you have a large Forge migration ahead to learn about potential obstacles and how Seibert plans to move its app portfolio toward 'Runs on Atlassian' over the coming years.

Forge is expanding its serverless storage offerings, adding Forge SQL and Object Store to the existing Key-Value Store. This session will cover best practices for using Forge storage services to create secure and efficient applications on the Forge platform.

Join this talk to learn:

• How Forge storage services are optimised for different use cases
• Key functionality and limitations to help you choose between options
• Implementation patterns and best practices

You've built your first custom Rovo agent on Atlassian Forge - now what? This session will unpack practical tips and tricks to transform your basic AI agent into a polished, production-ready solution. Learn battle-tested strategies for architecting your agent, crafting effective prompts that drive better responses, designing intuitive user experiences, and leveraging automation to reduce manual overhead. Drawing from real-world implementations, we'll explore how small but powerful optimizations can significantly enhance your agent's effectiveness and user adoption. Whether you're looking to improve response quality, streamline user interactions, or automate repetitive tasks, this talk will equip you with actionable insights to elevate your Rovo implementation.
 

Join Tiffany To, Atlassian Head of Product for Transformations and Platform for a keynote discussion on how leading organizations are transforming their work with Atlassian Marketplace apps and Forge. Hear firsthand from CD PROJEKT RED, renowned for their video game hits like The Witcher series and Cyberpunk 2077, on how they leverage Marketplace apps to connect work across tools and tailor workflows to their unique needs.

Want to grow your Atlassian Marketplace app but unsure where your marketing dollars make the most impact? In this 30-minute session, we’ll explore marketing attribution basics, focusing on how to use data from the Atlassian Reporting API to gain insights into your marketing performance. You’ll learn how to access and analyse attribution data to identify high-performing channels, optimise spend, and scale efficiently and effectively. You'll leave equipped to leverage key metrics like lead volume, lead quality, conversions, and revenue source.

Why This Topic is Important
In an era of lean budgets and high expectations for ROI, it’s essential to ensure every marketing dollar counts. The Atlassian Marketplace Reporting API offers a powerful source of data for understanding spend efficiency and maximizing marketing impact.

Key Takeaways

• How marketing attribution works
• How to identify top performing marketing channels
• How to grow app installs and revenue with marketing attribution data
• Tips for sustainable growth

In January, we announced that support for Connect will be phased out over an extended period of time. In this talk, we go in-depth on what this announcement means for partners and other developers with Connect apps, and how you can start planning for a successful transition to Forge. Get tools and expert advice for planning your roadmap, and learn how you can provide feedback to help shape the journey from Connect to Forge.

Standing out in the Atlassian Marketplace demands a sharp strategy for naming, positioning, and differentiating products—especially when features overlap. This session examines the journeys of two apps, Agile Poker for Jira and Planning Poker for Jira, to showcase how strategic branding shapes unique identities and drives success. Explore the pivotal roles of naming and positioning in user perception and learn how we foster harmonious growth for both apps in a competitive ecosystem.

Hear our journey in developing REST endpoints using web triggers in Forge apps for diverse customer use cases, enhancing accessibility and integration flexibility.

Key use cases include:

• Accessing the app from external systems.
• Loading data into reporting tools (e.g., EazyBI).
• Using app functions in Jira automation rules.

I will outline our process from evaluating web triggers to securing endpoints, providing insights into Forge’s capabilities, testing, and best practices for REST endpoints.

Last year, we introduced AI assistants in our product for building reports, writing calculation formulas, and custom field JavaScript code. By combining LLM models with documentation, example responses, and tools, we’ve created instant AI support agents for users to get the answers they need.

Join this session to learn from our experience how to talk to AI and build your advanced AI assistants.

As Atlassian Forge gains traction in enterprise environments, the need for handling large data volumes—whether a growing list of Confluence pages or extensive Jira issues — has become critical. In this lightning talk, I’ll present key techniques for building scalable Forge Apps that gracefully manage these large data sets. Attendees will learn the essentials of API pagination, rate limiting, and Forge Async events, which collectively make scaling not only achievable but efficient.

Since its debut at Atlas Camp 2019, Forge UI Kit has evolved with a robust set of pre-built & customizable components. Join James and Mel as they demonstrate how UI Kit enables you to build apps that align with Atlassian’s design standards, ensuring a seamless, intuitive user experience across both Atlassian products and your own app.

Attendees will learn about the latest features in UI Kit, the UI kit roadmap and be empowered to build their next app with UI kit. 

Since the early days of UI kit, developers have loved how easy it is to assemble beautiful and functional UIs. But too often, developers hit a ceiling when trying to build more complex experiences. Now, UI kit lets developers do more - even incorporating custom UI with the new frame component. See how UI kit has evolved in leaps and bounds.

This is the story of how we started the migration journey for Compliance for Confluence Cloud from Connect to Forge.

Compliance for Confluence is one of AppFox’s most successful apps, providing data classification and sensitive data detection to hundreds of enterprise customers. Released in 2018, Compliance is a mature product with established functionalities as well as a product backlog full of feature requests, so we were understandably skeptical about investing time in migrating our app from Connect to Forge.

Yet, when we saw how easy it is to adopt Forge from Connect, we decided to embark in the migration journey and we were instantly amazed by the new opportunities available to us, especially Rovo.

We will describe the concerns we had before starting the migration, why we finally decided to take the leap and how we wish we did it sooner! You’ll want to start the same journey by the time we will have finished.

This year we've made some big improvements to the Forge computing environment. We've made things faster, more reliable and more capable. And this is just the beginning! 

Join me as we spend time getting hands-on with some of the new computing capabilities in Forge such as the new, native Node.js runtime, long-running functions and new options for triggers and external auth. 

Then, we'll take a glimpse at the future to come, including an experience vision for multi-language support and containerised compute. 

This session will explore innovative AI-powered tools and methodologies designed to streamline and accelerate your Connect to Forge migration journey.

App Editions has been one of the most anticipated features for marketplace partners, offering the ability to segment apps into distinct editions tailored to diverse customer needs. As we approach general availability (GA) near the time of Atlas Camp, this session will provide partners with actionable insights and guidance to capitalize on this feature.

The talk will cover:

• Overview of App Editions: A high-level explanation of how it works and how partners can build editions for both existing and new apps.
• Learnings from the Early Access Program (EAP): Real-world examples and takeaways from the EAP to help partners optimize their strategies.
• Roadmap and Milestones: A walkthrough of key upcoming steps, including GA timelines, customer self-serve capabilities, and the process for tagging apps as advanced or free editions.
• Partner Feedback: An interactive segment to gather partner feedback on packaging needs and identify opportunities for further support.

By addressing both the "how-to" and strategic applications, this session aims to empower partners to drive business growth with App Editions while ensuring alignment with Atlassian’s future enhancements. And also drive awareness for the GA.

So you've adopted a Forge Manifest, now what? In this presentation we'll showcase patterns and best practices for adopting Forge platform components from Connect apps. Learn how to replace webhooks with product triggers, modernise app UI elements with UI Kit or Custom UI, migrate data from entity properties or remote storage to Forge Storage, and more!

This session is best suited to experienced Connect app developers undertaking (or planning) a migration to Forge. Attendees will walk away with a clear understanding of key Forge components, the ability to weigh potential benefits of migrating from their Connect analogs, and the technical knowledge required to migrate modules to Forge and safely decommission their Connect counterparts.