We’re excited to announce that Partner Accelerate is sold out! Please note that Partners can still register for Team '26 Europe. It is only Partner Accelerate that is sold out.

Unleashing partner potential, together

Unleashing partner potential, together
A partner-only day of strategy with Atlassian leadership before Team '26 Europe begins. Get the vision, the direction, and the context to lead every conversation for the week ahead.
5 October, 9:30 - 17:30
Amsterdam, Netherlands
* Co-located with Team '26 Europe at RAI Amsterdam. Same venue, same week — your conference week starts here.
One day. Total strategic focus.
Get aligned before the doors open to everyone.
Partner Accelerate is a focused, partner-only day of ecosystem strategy delivered by Atlassian's senior leadership before Team '26 Europe begins. No duplicated product content. Just the strategic context that turns your Team '26 Europe week from attendance into advantage.
Why attend Partner Accelerate?
Experience one concentrated day built around what matters most to the people who bring Atlassian to market.
Hear the partner
strategy first
Hear the partner strategy first
Morning keynotes on ecosystem vision, GTM priorities, and the investment signals shaping your business this year.
Go deeper after the keynote
Go deeper by partner type
Four back-to-back afternoon deep dives that move from building AI solutions to selling by industry, driving adoption, and co-selling with Atlassian
Get the most out of your week
A partners opening session on Tuesday points you to the sessions, conversations, and connections that matter most for your business
The Partners-Only Braindate Lounge
Network with peers and Atlassians, and get answers you didn't hear on stage.
Morning - Main stage keynotes
Tuesday, May 5, 2026 PDT |
|
|---|---|
| 9:35 - 9:50 |
Sizzle reel + Opener (15 min) Speakers
|
| 10:45 - 11:15 | Break (30 min) |
| 11:15 - 12:15 |
The Partner Opportunity Speakers:
|
| 12:15 - 1:30 | Lunch (75 min) |
Afternoon — For PA '26 EU, we have One Unified Track
Tuesday, May 5, 2026 PDT |
|
|---|---|
| 13:30 - 14:15 |
The Ecosystem is the Exponent | More surface to build on, more ways to sell and the AI platform underneath it all For partners already building on Atlassian who want to know where the next opportunity is. AI has changed what your customers expect and what you can build and sell on Atlassian. The platform's surface area has expanded dramatically, and for partners that means new solutions to create and new lines of sight to revenue. Leave with a map of the platform surfaces open to you now, framing real AI opportunities, and proof from partners already turning them into a business. Speakers
|
| 14:15 – 15:00 |
The Industry Imperative: Turning Platform Breadth Into Buyer-Specific Value Learn how Atlassian, AWS, Solution Partners, and Marketplace Partners come together to solve industry-specific pain across four priority verticals, moving from generic platform claims to repeatable, buyer-specific solutions. Speakers:
|
| 15:00 – 15:30 |
Break (30min) |
| 15:30 – 16:15 |
Better Together: Delivering Value to our Customers with Partners and Atlassian Services Delivering value for enterprise customers isn’t a solo act. In this session, we’ll look at how Atlassian’s services organization is changing the way it works, and why partners are central to that shift. We’ll get into how our services teams and partners work side by side, who does what, where the handoffs happen, and how we bring the right mix of people and products together to stand up solutions that hold up to complex enterprise requirements. Speakers:
|
| 16:15 – 17:00 |
Delivering Customer Value Together: Co‑Selling with Atlassian Learn how Atlassian defines and communicates value to enterprise customers, and how to activate our co-sell framework, Deal Registration, Partner Value Registration, and Joint Value Plans to protect opportunities and grow revenue together. Speakers:
|
| 17:00 - 17:10 |
Closing - Send off to Team |
Agenda
The Enterprise Opportunity
Brian Duffy (Atlassian), Sanchan Saxena (Atlassian), Tamar Yehoshua (Atlassian)
The Ecosystem Is the Exponent | More surface to build on, more ways to sell and the AI platform underneath it all
Adam Taisch (Atlassian), Carla West (Atlassian)
The Industry Imperative: Turning Platform Breadth Into Buyer-Specific Value
Adrianne Ward (Atlassian), Julie Mohr (Forrester)
Better Together: Delivering Value to our Customers with Solution & Marketplace Partners and Atlassian Services
Abbas Haider Ali (Atlassian), Jim Stoeckel (Atlassian), Mike Algozer (Atlassian)
Co-Selling & Solution Selling: Aligning with Atlassian Field Sales
Bobby Taylor (Atlassian), Chris Hemphill (Atlassian), June Bronwasser (Atlassian)
Partner Welcome Reception
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From Data Center to Trusted AI: How Lloyds Banking Group transforms engineering in a Regulated World on Cloud
Business Users
Build an AI-native SDLC in Jira: How Atlassian did it and how you can too
IT Professionals
How University of Technology Sydney turns strategy into investment decisions
From vision to execution: How Temenos is modernizing strategy
Builders
How Roche Pharmaceuticals cracked the code on Cloud Enterprise
Partner Accelerate
AMA with Chelsea Bullock, Jonno Katahanas, Matthew Chanham
Rovo in Production: Two Enterprises, Real Return on Time and Effort
Command the Shift: The Champion’s Playbook for AI Governance
Rovo Agents in the Real World: Advanced Automation from Personio
Community Chaos to Connected Impact with Teamwork & Rovo
The Ecosystem Is the Exponent | More surface to build on, more ways to sell and the AI platform underneath it all
Carla West (Atlassian)
Ouch, That Hurt! Shaping Your Community with the Community
More Than an Event: Community Building in Uncertain Times — The ACE Kyiv Story
The Industry Imperative: Turning Platform Breadth Into Buyer-Specific Value
Beyond the Event: Content Creation
Scaling Your Voice: LinkedIn System That Survives Busy Schedules
Crossing the Chasm: The Field Guide to Rovo Adoption Nobody Hands You
Better Together: Delivering Value to our Customers with Solution & Marketplace Partners and Atlassian Services
Jim Stoeckel (Atlassian)
Redesigning Ways of Working with the AI Native SDLC
Let Assets Do The Work
Co-Selling & Solution Selling: Aligning with Atlassian Field Sales
Chris Hemphill (Atlassian)
Atlassian staff huddle
Atlassian staff mixer
Partner Welcome Reception
TEST: Session 1
Tamar Yehoshua (Atlassian)
TEST: Session 2
Briefing: Deutsche Börse | AI Discussion
[Braindate]: Future of Work: how can we build a better foundation for work/life balance?
Briefing: Deloitte| TWG Briefing
Briefing: Danske Bank Strategy Collection EBC
Briefing: Flutter EBC
Briefing: Richemont | Goals & StratCo Discussion
Briefing: Aumovio | ServCo Discussion
Briefing: lbbw | FDE
Getting Started with Forge
Ian Gil Ragudo (Atlassian)
Briefing: L&G | Avani
Team 101: Partners
Team 101: Product Managers
Team 101: Business Teams
Margo Sakova (Oboard)
Team 101: IT Professionals
MaSonya Scott (Atlassian), Silvia Davis (Atlassian)
Team 101: Developers
Jovana Dunisijevic (Atlassian), Warren Marusiak (Atlassian)
Briefing: Morgan Stanley | Vikram + Ken
Briefing: McLaren | JSM Briefing
Briefing: rheinmetall.com
Briefing: mercedes-benz | Team Work Graph
Briefing: wise.com
Briefing: Apple | Strategy Collection Briefing
Briefing: Continental Tires AI SDLC EBC
Briefing: Ubisoft | Rovo Discussion
Briefing: Deloitte | DX Leadership Connect
Breakout & learning sessions
How Confluence is re-shaping modern knowledge work
Dustin Smith (Atlassian)
Beyond Excel: Reimagining industrial field service operations at Siemens Energy
Johannes Tegethoff (HiQ GmbH), Ulrich Tschakert (Siemens Energy)
From AI investment to organizational speed: How Expedia is connecting their operating model
Vache Moroyan (Atlassian)
Designing for flow: How Atlassian Williams F1 Team is building an AI led System of Work
Andrew Boyagi (Atlassian), Jessica Burr (Atlassian), Matt Harman (Atlassian Williams F1 Team), Richard Sworder (Atlassian Williams F1 Team)
Closing the context gap: From local coding sessions to verified delivery
Natalija Fuksmane (Atlassian), Ryan Jiang (Atlassian)
Configure queues for agent triage
Rob Hean (Hean.tech)
Briefing: Bosch | Confluence Briefing
Briefing: Axpo | Jira Discussion
Briefing: Capgemini | Rovo Governance & AI at Scale
Briefing: KLM | Core Platform
Briefing: barclays | Forge Briefing
Briefing: privatbank.ua
Briefing: Richemont | Loom
Briefing: Continental Tires Rovo EBC
Briefing: Wise | JPD Briefing
Operationalize Rovo agents with subagents, evaluations, and autonomy
Sven Peters (Atlassian)
Briefing: Schwarz DX Briefing
Briefing: Accenture | Ken
Briefing: wolterskluwer.com - Hybrid ELA - 6000
Briefing: Adidas | AI Discussion
Briefing: valtech.com- 1000 -> 1200 JSM Enterprise
Briefing: volkswagen | ServCo briefing
Briefing: Aumovio | FDE & Fastshift Discussion
Briefing: MSG | Vikram
Briefing: Apple | Confluence Briefing
Briefing: Logicalis | ServCo Discussion
Briefing: Notino | Cloud Briefing
Briefing: mercedes-benz | AI Observability Briefing
Briefing: Delivery Hero | Service Management Strategy
Briefing: Schwarz TWC Briefing
Briefing: DHL Rovo EBC
Briefing: Richemont | JPD Discussion
Explore the Expo
Give coding agents the context behind the code with the Teamwork Graph
Rovo: Proactive AI that eliminates context switching
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Enterprise-grade, context-aware: What’s new across the Atlassian Platform
Etai Mizrahi (Atlassian), Michael Fedulov (Atlassian)
[Braindate]: How are you solving assignment groups in JSM? There must be a better way!
[Braindate]: Rovo or Claude? Sort Your Ten Most Common Tasks at the Table
[Braindate]: When you think of the future of work, what is one must-have?
From pilots to production: Scaling the AI SDLC with OpenAI and Atlassian
Ming Wu (Atlassian)
[Braindate]: Confluence cases beyond docs: project management, operational tracking, executive reporting
[Braindate]: Interfacng with Jira and Confluence, where keyboard, mouse and touchscreen are no option...
[Braindate]: Differentiate & Win: Partner Capability Framework
[Braindate]: How to organize tech teams in age of AI?
[Braindate]: Making AI Work in Jira: What’s Working, What Isn’t, and Real Team Impact
Data Center and beyond: Roadmap, readiness, and a path forward
Patrick Buech (Atlassian)
[Braindate]: Best Practices for Building a Flowless Customer Journey with JSM
[Braindate]: How AI can turn your customer service team from a cost center into a revenue generator?
[Braindate]: Introverts unite: let’s meet up and share strategies for making connections
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: AI-Driven Quality Management: Balancing Innovation and Regulation
Axpo's three-act journey to modern ITSM
[Braindate]: Joint Co-Marketing: What Actually Moves the Needle with Enterprise Accounts?
How teams make Rovo part of how they work
Natalia Lezhai (Personio), Razvan Nechifor (Edenred SE)
[Braindate]: HR Deserves Better Than a Ticket Queue
The Platform is the product: What's next for extensibility on Atlassian
Alan Braun (Atlassian), Felipe Luisi (Lucid Motors), Tim Pettersen (Atlassian)
[Braindate]: Italian community ! Everyone is welcome
[Braindate]: ISO compliance without the spreadsheet chaos
Administer Rovo in your organization
Rob Hean (Hean.tech)
AI-led strategy in action: Explore Strategy Collection with Rovo
Braindate: Connect, share and learn
Groundwork: Build an AI-Powered Forge Pipeline
[Braindate]: From five ITSM tools to one: making consolidation actually pay off
Briefing: Schwarz Cloud Briefing
Briefing: DHL Analytics EBC
[Braindate]: Automotive / Manufacturing Roundtable
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: Würth IT | JSM Leadership Discussion
Briefing: EDF Sovereign EBC
Briefing: Nestle | Confluence Whiteboards
Briefing: Vanderlande Cloud Migration EBC
Briefing: Thoughtworks | Confluence AI Briefing
Connect your digital and physical world to AI with Assets in Jira & Teamwork Collection
Michael Fedulov (Atlassian)
SpotOn’s AI transformation: Scaling Rovo to 1,000+ employees
Ryan Boyd (SpotOn)
How Trivago's legal team built a permission-first AI practice
From ticket to teamwork: Customer service in the Atlassian System of Work
Dorothea Linneweber (Atlassian)
[Braindate]: Beyond Chatbots: How Agentic Voice AI is Reshaping Customer Experience?
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
[Braindate]: How Can I Help Your Atlassian Business Grow?
[Braindate]: Selling to the C-Suite: Win Big Transformations with Strategy Collection
[Braindate]: Can You Trust AI With Your Jira Audit and Compliance Data?
[Braindate]: Proving Value of AI Operating Model: Success Factors & KPIs, lets learn together!
[Braindate]: Got something to say about Bitbucket and/or Bitbucket Pipelines?
[Braindate]: Protect the Deal: Deal Registration, PVR & Joint Value Plans in Practice
[Braindate]: Are you still using Jira Dc? What is stopping you from migrating?
[Braindate]: Wrangling JSM at scale: when one instance becomes ten
[Braindate]: The Forgotten Side of Marketplace Apps: Your Exit Strategy
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
[Braindate]: Grow Where You’re Known: How Existing Customers Create Better Greenfield Opportunities
[Braindate]: Drowning in Subtasks? Let's Find an Alternative Way to Break Down Processes
[Braindate]: Paying twice to edit a spreadsheet? Confluence plus Microsoft 365 license overlap.
[Braindate]: Admin Talk: What’s Working for You? Sharing challenges and ideas for managing Jira & Confluence
[Braindate]: Sales plays for Marketplace Partners
[Braindate]: Learning from Failure: what’s one lesson you’ve learned from taking a big risk?
[Braindate]: Marketplace-led growth: The GTM plays working now--and the ones that aren’t
[Braindate]: Exploramos extrategias para optimizar las instancias ante los cambios de modelo de facturación
[Braindate]: Both Ways: Bug Triage at 2am - Ask Claude, or Have Jira Call It?
[Braindate]: Marketplace Apps and Migrations
Braindate: Connect, share and learn
Scale Rovo responsibly: Governance, ROI, and growth
Ashwini Rattihalli (Atlassian)
Turning customer feedback into better roadmap decisions: An AI-assisted product lifecycle
First Look: the next generation of employee support in Jira Service Management
Premanku Chakraborty (Atlassian)
Enterprise scale meets agentic speed: Bitbucket as the software delivery platform for the AI era
Maximising your context layer with the Teamwork Graph
Martin Bild (Axel Springer)
Inside Atlassian: A cross-functional model for AI at scale
Alicia Lenart (Atlassian), Chelsea Bullock (Atlassian), Jackie Davis (Atlassian)
Smarter administration to scale your organisational impact
Alok Jain (Atlassian)
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: Aldi-Sued Rovo Discussion
From idea to rollout: build your first Rovo triage agent
Briefing: mBank | Cloud Migration Discussion
Briefing: gkvi.de
Assets: build it live, from data ingestion to the new data model and hardware management
Silvia Davis (Atlassian)
Briefing: Inverso | Atlassian Briefing
Briefing: Engie | JSM Discussion
Briefing: Adidas | TWC
[Braindate]: What are your Jira customers still missing?
Create a self-improving SDLC with AI measurement and AI enablement by DX
Great JSM agents don't start with AI
Appfire's next wave: New GA innovation across Jira, Confluence & AI-native features
Kevin Stark (Appfire)
[Braindate]: How Can I Help Your Atlassian Business Grow?
[Braindate]: Unlocking Growth with AWS: Co-Funding, Co-Sell & Co-Innovation Programs for Partners
[Braindate]: Your automation- and usage-based bill starts on 3 December. What is your number?
[Braindate]: Migrations / Forge Development
[Braindate]: One Portal, Hundreds of Forms: How Do You Keep It Simple?
[Braindate]: Braindate curious? A beginner-friendly guide to what to expect
[Braindate]: Stop Random Acts of Marketing: Why Single Tactics Won’t Scale Partner Growth
[Braindate]: From four-eyes to complex approvals: How do you run compliance-grade approvals in Jira?
[Braindate]: Who approved that workflow change? Proving governance of Jira configuration to auditors
[Braindate]: Past the coding assistant: where AI SDLC stalls at plan, review and release
[Braindate]: New AI Surfaces in Forge - Assignable agents, Forge LLMs, & Rovo
[Braindate]: 🎯 Cross-functional chaos: How to align business and tech teams with OKRs
[Braindate]: Files in SharePoint, work in Jira: automating the gap in Jira and JSM.
[Braindate]: Data Center hits end of life in 2029. Is your plan real?
[Braindate]: Become the AI-Compliance Advisor Your Regulated Customers Need
[Braindate]: Using Rovo and Claude to solve your business pains with outcomes-driven agents
[Braindate]: Customer Service Management - the what, the why and the how!
[Braindate]: Finding the right partners to build with. How do you decide in this era of tool sprawl?
[Braindate]: Marketplace Experience Feedback Session
[Braindate]: How do we modernise risk management within businesses using Atlassian
[Braindate]: Enterprise Rovo in practice: guardrails, permissions, credits
Braindate: Connect, share and learn
Briefing: Rexel | Vikram
[Braindate]: Turkish Market, Consulting and Marketplace Apps Corner
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Let’s discuss jira
[Braindate]: You bring the app; I’ll bring the content ideas ✨
Briefing: hilti.group
Briefing: Adidas | StratCo | Goals
Briefing: Mizuho-sc | Bitbucket Discussion
Briefing: mBank | Product Roadmap Discussion
Briefing: Mercedes-Benz | Forge Briefing
Briefing: Rational EBC
Briefing: Daimler Truck | Cloud Migration Briefing
Briefing: lbbw | AI in SDLC
Briefing: Aldi-Sued DevAI Discussion
Welcome Reception
[Braindate]: Procurement Intake and Orchestration on JSM. How it works for whom and why
[Braindate]: Challenges and Blockers for AI in EU Data Sovereignty
[Braindate]: Italian corner: Facciamo due chiacchere in italiano!
[Braindate]: Clear your migration backlog without hiring more experts
[Braindate]: discuss how AI evolve, its potential side effects, chatbot strategies, and AI hallucination
[Braindate]: How do you manage too many Jira issues across projects?
[Braindate]: Scaling AIOps Through DevOps and Observability Partnerships
[Braindate]: Context at Scale: How do we build trusted knowledge for Humans and AI
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
[Braindate]: Backing up Atlassian Cloud: what native covers, and what we still own
[Braindate]: I would like to have a discussion with an Atlassian SME about migrating from JIRA SM to JIRACSM
[Braindate]: Are you running Atlassian Data Center products? What's your plan?
[Braindate]: Marketplace Trust Programs
[Braindate]: The ServiceNow Displacement Playbook - What gaps remain?
[Braindate]: Authentic & Agentic: How can authenticity become our differentiator in an AI world?
[Braindate]: How do I prove that my migration completed as I expected? What are the acceptable differences?
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: Lithuanian Corner: an open discussion to ask anything in Lithuanian
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Italian corner: Facciamo due chiacchere in italiano!
Briefing: Convexin | Atlassian Briefing
Briefing: munichre| Ai Briefing
Briefing: Tesco| Service Collection Briefing
Briefing: AKDB | Cloud Briefing
Impact Maker Awards Celebration
Strategy Collection Executive Happy Hour
Explore the Expo
Team Talk: Kickoff & day 1 preview
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
Test Session 2
Founder Keynote: Your business knows better
Mike Cannon-Brookes (Atlassian), Sherif Mansour (Atlassian), Tamar Yehoshua (Atlassian), Taroon Mandhana (Atlassian)
Briefing: BW Events Briefing Test | Team 26 EU
Team Talk: Keynote recap & expo floor tour
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
Your Atlassian context, in Claude, ChatGPT, and any AI agent
Jemma Swaak (Atlassian)
[Repeat] Give coding agents the context behind the code with the Teamwork Graph
[Braindate]: Service Desk Metrics? Are quantity, velocity, SLAs, and XLAs still appropriate in the AI world?
[Braindate]: Working with regulated Atlassian customers: let's compare notes.
[Braindate]: Control Identity & Automate License Management for Cost Efficiency
[Braindate]: Let's share our best AI agents implemented within the Atlassian suite
[Braindate]: Turning Regulation into Opportunity: DORA, EU AI Act & Atlassian
[Braindate]: AI that sounds sure and still gets it wrong. Where's yours getting its context?
[Braindate]: What is still stopping regulated organizations from moving to Atlassian Cloud?
[Braindate]: Let’s unpack recovery priorities across Atlassian and Marketplace apps.
[Braindate]: How do human workers survive in the AI-first world?
[Braindate]: Rubbish in, rubbish out: fixing your confluence rot before Rovo finds it
[Braindate]: What can LeanZero offer for free? Small but potent
[Braindate]: What are your document approval problems, across Word, Confluence, and more?
[Braindate]: JSM Portal overload? A maze for the customer? Pathfinder can help without AI consumption
[Braindate]: AI in Asset Management: Exploring AI Applications, Market Trends, and Opportunities
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
[Braindate]: When Agents Go Rogue: "I'll be back!"
[Braindate]: Testing at the Speed of AI: Managing Quality When Code Ships Faster Than Ever
[Braindate]: Paying for unused seats: how do you help customers right-size and still grow the account?
[Braindate]: Procurement Intake & Orchestration on Atlassian platform. What is that, for whom and how?
[Braindate]: Marketplace Apps and Migrations
[Braindate]: What if Jira came to your local dev loop - and kept up with your work, so you don't have to?
[Braindate]: SDLC - How to measure ROI on your AI investment and answer management hard questions.
[Braindate]: Differentiate & Win: Partner Capability Framework
Braindate: Connect, share and learn
The SDLC, upgraded: leveraging AutoDev for AI-driven delivery
Evan Cook (Atlassian), Jovana Dunisijevic (Atlassian), Warren Marusiak (Atlassian)
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: stellantis | Ai SoW Briefing
Briefing: rewe-group.at
Briefing: Lufthansa | DX Briefing
Briefing: TeamViewer - DX - 1000 engineers
Briefing: mercedes-benz | Atlassian Rovo Briefing
Briefing: Accenture | TWC/Loom
Briefing: Daimler Truck | PlugIns & Assessment Briefing
Briefing: Deloitte | Strategy Collection Discussion
Briefing: Morgan Stanley | Guard Premium
Briefing: Tesco | Strategy Collection
Briefing: E.ON AI EBC
Briefing: lbbw | DX
[Braindate]: Let’s discuss technology
Briefing: Revolut | Tamar
[Braindate]: From five ITSM tools to one: making consolidation actually pay off
Team Talk: Expo Highlights
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Strategies for Managing Atlassian Billing Changes
[Braindate]: Let's chat about governance and how to keep you Jira instance and user management in check!
[Braindate]: Marketplace Experience Feedback Session
[Braindate]: Customer Service Managment: the next huge vertical. Where we are, and where we are going!
[Braindate]: What is still stopping regulated organizations from moving to Atlassian Cloud? (Group 2)
[Braindate]: HR Service Management Solution Package: Marketplace apps + partner services focused on HRSM.
[Braindate]: Rovo for ABM: Connecting Signals to Marketing Action
[Braindate]: Beyond the AI Pilot: Packaging Profitable Rovo & Workflow Services
[Braindate]: Paying for users who never log in? How do you keep your Atlassian licenses lean and clean?
[Braindate]: How are you handling costs and budgets in Jira?
[Braindate]: Using Rovo and Claude to solve your business pains with outcomes-driven agents
[Braindate]: AI Is Easy to Try. Why Is It So Hard to Adopt? What can organizations do to turn AI enthusiasm
[Braindate]: Private Offers
[Braindate]: End to End testing for marketplace apps experiences. Exchange of ideas.
[Braindate]: Atlassian in Italy: Let’s Exchange Feedback on Market & Licensing
[Braindate]: Migrating apps from Connect to Forge
[Braindate]: How do you manage quirky behavior JIRA configuration management?
[Braindate]: 5 Ways Jira Can Call Claude (and What Each One Costs You)
[Braindate]: Testing at the Speed of AI: Managing Quality When Code Ships at the speed of AI
[Braindate]: Delivery runs at AI speed. Does your strategy process?
Braindate: Connect, share and learn
[Braindate]: The 30-Minute Unblocker: Bring a Hard Challenge, Leave with an Action Plan
[Braindate]: Spanish Corner: an open discussion to ask Atlassian Team anything in Spanish
Beyond inventory: Powering high-performance teams with Atlassian Assets
Cathi Davey (Atlassian), Richard Sworder (Atlassian Williams F1 Team)
Collect information with forms in Jira
Rob Hean (Hean.tech)
Rovo Chat in action: One interface, every kind of work
Shravan Suri (Atlassian)
Driving efficiency at McLaren Automotive: speed, savings, and a connected system of work
The Atlassian FDE: What it really takes to build with a customer
Avani Prabhakar (Atlassian)
[Repeat] Administer Rovo in your organization
Connected context, governed action: Scaling enterprise AI with the Teamwork Graph and Rovo
Jamil Valliani (Atlassian), Rob Bissett (Atlassian)
Briefing: Desjardins | DevEx Discussion
Briefing: Schaeffler | Partnership Briefing
Briefing: NatWest | DX Briefing
Briefing: Blancco | CSM Briefing
Briefing: barco.com
Briefing: E.ON DX EBC
[Braindate]: You bring the app; I’ll bring the content ideas ✨
[Braindate]: Having The Best Time — the Documentary
Team Talk: Wrapping up Team '26 Europe
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Strategies for Managing Atlassian Billing Changes
[Braindate]: How to help Jira to handle complex decision-making
[Braindate]: Strategic Portfolio Management: Turn Strategy Collection into Partner Revenue
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
[Braindate]: New AI Surfaces in Forge - Assignable agents, Forge LLMs, & Rovo
[Braindate]: Exploramos estrategias para optimizar las instancias, ante los cambios de modelo de facturación
[Braindate]: Marketplace Magic: Turning Great Apps Into Stories That Stick
[Braindate]: How to complain effectively
[Braindate]: Rovo Governance: Balancing User Freedom and Control
[Braindate]: I brought Rovo to 1k folks and have bent it every way possible. AMA.
[Braindate]: Your first 90 days in Atlassian Cloud: What helps admins move from migration to momentum?
[Braindate]: Private - 74 software executive meeting
Braindate: Connect, share and learn
Breakout & learning sessions
[Braindate]: Keeping context clean for AI agents - implementing content retention in Confluence and Jira
[Braindate]: Paying twice to edit a spreadsheet? Confluence plus Microsoft license overlap.
[Braindate]: Migrations / Forge Development
Briefing: L&G | Tamar
Briefing: Bertelsmann Briefing
Briefing: Mercedes-Benz | Assets Briefing
Briefing: Nestle | AI Gov, Rovo and UBP Discussion
Briefing: airbus.com
Briefing: Deloitte MCS Limited | Units Review
Briefing: viega.de- Strategy Collection 50
Briefing: CAGIP JPD EBC
Briefing: Infineon | Atlassian GCP Discussion
Briefing: Boerse Stuttgart Strategy Collection EBC
Briefing: Generali | Cloud Migration Briefing
Rovo skills: AI shortcuts for smarter teamwork
Strategy Collection demo: Strategic context for the age of AI execution
Keith Renison (Atlassian)
From single agent to agentic system: build agentic workflows in Rovo Studio
Sven Peters (Atlassian)
From brainstorm to build: Eliminating the "handoff tax" with Gemini and Atlassian
Build a more inclusive team with Loom and Rovo: async workflows that work for every brain
Kit Friend (Accenture)
Leading with context: Lessons from Atlassian's AI journey
Avani Prabhakar (Atlassian), Mark Nolan (Atlassian)
Reactive to ready: Building an AI governance strategy that scales with you
Ashwini Rattihalli (Atlassian)
Permission to innovate: building AI guardrails that work
Gabriela Cardona (Atlassian)
Build the app your team needs: no coding required
Caterina Curti (Atlassian)
[Braindate]: Let's chat about governance and how to keep you Jira instance and user management in check!
Beyond code generation: Making agentic software delivery work
Justin Reock (Atlassian), Matthew Canham (Atlassian)
[Braindate]: Customer Service Management - AI Agents Moving Beyond Knowledge
[Braindate]: Usage Based Pricing for Marketplace apps
[Braindate]: Connecting external knowledge to Rovo
[Braindate]: Financial Services Industry (FSI) Roundtable
[Braindate]: How do we measure developer productivity and identify areas of improvement in the age of AI?
[Braindate]: Stop Being the Bottleneck: 5 Ways Jira Can Call Claude Without You
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: Modern Marketing in the Atlassian Ecosystem: What Changed After AI?
[Braindate]: Rovo & MCP in Regulated Organizations: Navigating Governance and Compliance
[Braindate]: Are we measuring what actually matters? Connecting KPIs to the strategy
[Braindate]: Protect the Deal: Deal Registration, PVR & Joint Value Plans in Practice
[Braindate]: Marketplace product differentiation in an agentic world
[Braindate]: DC migration isn't done until the automations work.
Briefing: Indra | Tamar
[Braindate]: The challenge of managing projects with scattered tools and processes
[Braindate]: Complex Assets Migrations: Are We Ready for the 2029 Data Center Deadline?
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: volkswagen | Migration Briefing
Briefing: Lufthansa | Service Collection Briefing
Briefing: Adidas | Cloud Migration & FastShift
Briefing: Worldline EBC
Briefing: Volvo Analytics EBC
Briefing: DHL PMO EBC
Briefing: Atlas Copco Rovo EBC
Briefing: CAGIP TWC EBC
Briefing: Engie | Rovo and DX Discussion
Your agent is only as good as its context
How VodafoneZiggo grew AI adoption 20x in five months and the impact
Navigating Sovereign Cloud in Europe
[Braindate]: Let’s discuss atlassian ecosystem
Briefing: REWE | Ken
[Braindate]: Let’s discuss portfolio management
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Having The Best Time — the Documentary
[Braindate]: Let’s discuss software & internet
Briefing: VodafoneZiggo | Tamar
Shatter the service quo: Service management for the AI era
Edwin Wong (Atlassian), Shamik Sharma (Atlassian)
[Repeat] Scale Rovo responsibly: Governance, ROI, and growth
Ashwini Rattihalli (Atlassian)
Get answers from across your site with Rovo
[Repeat] Enterprise-grade, context-aware: What’s new across the Atlassian Platform
Ben Jackson (Atlassian), Michael Fedulov (Atlassian)
[Braindate]: Your backup is fine. Now prove it: NIS2, DORA and the evidence everybody should have
[Braindate]: Right access, right license: who actually needs what in Jira and Confluence?
The leadership leap: From chaos to clarity with Strategy Collection
[Braindate]: Clear your migration backlog without hiring more experts
[Braindate]: What is stopping you from migrating to cloud? Part-2
[Braindate]: How to add customer context to your Jira tasks and JSM tickets, and why you would ever need it?
[Braindate]: How the heck do we estimate the AI’s work? Are story points dead?
[Braindate]: Past the coding assistant: where AI SDLC stalls at plan, review and release
[Braindate]: Make your automations even easier with ScriptRunner and Rovo
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
[Braindate]: Custom development with Forge
[Braindate]: Grow Where You’re Known: How Existing Customers Create Better Greenfield Opportunities
[Braindate]: Queue and Eh - Bring your JSM Queue questions and let's see if this Canadian can answer them
Insights for every team: work and data context, side by side
Etai Mizrahi (Atlassian), Tom McMahon (Atlassian)
[Braindate]: How Do You Track User Activity and Workload in Jira?
[Braindate]: Making agent sessions visible to broader team with Jira-driven local experience & code memories
[Braindate]: How to Automate Repeatable Processes in Jira Service Management?
[Braindate]: Are Your Jira Dashboards Telling the Whole Story?
[Braindate]: Enterprise Sales and Leveraging PDMs
[Braindate]: Two interesting, real-world use cases for Bitbucket Agentic Pipelines.
[Braindate]: Become the AI-Compliance Advisor Your Regulated Customers Need
Building in Public: How Atlassian designs and ships in the AI era
David Hoang (Atlassian)
Braindate: Connect, share and learn
Briefing: Safran Group EBC
Briefing: Ubisoft | Automation Discussion
Briefing: KLM | Service Management & Assets
Briefing: Richemont | AI Governance Discussion
Briefing: WienIT EBC
The 60-minute build lab: agentic delivery for Teamwork Collection practitioners
Jovana Dunisijevic (Atlassian), Thomas Hardin (Atlassian)
Briefing: Vodafoneziggo | Strategy Collection
Briefing: Aumovio | Dev AI / Jira Discussion
Briefing: Bosch | Cloud Admin Briefing
Briefing: TUI TWC Briefing
[Repeat] Operationalize Rovo agents with subagents, evaluations, and autonomy
Sven Peters (Atlassian)
Briefing: Amadeus Confluence Briefing
Briefing: Danske Bank | MCB
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
AI-ready & secure: 5 ways to build a teamwork graph that's always working
Matt Reiner (K15t)
What your strategy isn't telling you: a 15-minute portfolio reality check with Strategy Collection and MCP
Natalia Baryshnikova (Atlassian)
Stop Adding AI to broken workflows: How to transform AI into value for your teams
[Braindate]: How Can I Help Your Atlassian Business Grow?
[Braindate]: Let's Partner: Customer-Side Expertise + the Full Range of Atlassian Services
[Braindate]: Having The Best Time — the Documentary
[Braindate]: Ask me anything about partner marketing
Briefing: E.ON | MCB
The compounding advantage: Turning connected context into AI-powered acceleration with Teamwork Collection
Claire Drumond (Atlassian), Sanchan Saxena (Atlassian)
[Braindate]: Avoid a Surprise Rovo Bill on 3 December: Find Your Number, Set Your Cap
[Braindate]: Jira Assets to Business Resilience: Mapping the dependencies that matter. #RiffleResilience
[Braindate]: How do you give AI agents the context they need to be effective?
[Braindate]: Who Has Access to What in Jira And Can You Actually Prove It?
[Braindate]: Differentiate & Win: Partner Capability Framework
[Braindate]: Using Rovo and Claude to solve your business pains with outcomes-driven agents
[Braindate]: How are you solving assignment groups in JSM? There must be a better way!
[Braindate]: Sandbox to production: how do you promote Jira config changes today?
[Braindate]: Revamped marketplace publish flow
[Braindate]: Sys Admins - Come together and share your hints, tips and workarounds.
[Braindate]: Rovo + Claude (in Production), Europe Edition
[Braindate]: Die rechtzeitige Atlassian Cloud-Migration trotz regulatorischer Anforderungen
[Braindate]: Why not to write a technical book
[Braindate]: HOW TO HELP JIRA TO HANDLE COMPLEX DECISION-MAKING
Braindate: Connect, share and learn
Agents at scale: TBC Bank’s AI-first transformation
MaSonya Scott (Atlassian)
State of product 2027: What product leaders get wrong about AI
Axel Sooriah (Atlassian)
Briefing: Amadeus AI SDLC Briefing
Briefing: Sanofi | Confluence Content Management Briefing
Briefing: rohde-schwarz| Cloud Briefing
Briefing: equans.com
Briefing: Accenture | Rovo
Briefing: Mercedes-Benz | BRIE Briefing
Briefing: Lufthansa | Cloud Migration Discussion
Briefing: Infineon | Forge, MP Apps Discussion
Briefing: Aldi-Sued Rovo Value Discussion
Briefing: vodafoneziggo | StratCo Demo
Reception on Expo Floor
[Braindate]: Assets and stuff
[Braindate]: Forge Roadmap Q&A
[Braindate]: Marketplace Partner Incentive Programs
[Braindate]: Guiding people through AI adoption: Learning from unmet needs to build safe, productive habits
[Braindate]: Data Loss Prevention with Guard Premium, but how? Where to start?
[Braindate]: How to do Project Management in Jira ?
[Braindate]: Lithuanian Corner 2: an open discussion to ask anything in Lithuanian
[Braindate]: Atlassian Tools in Academic Research and Administration
Braindate: Connect, share and learn
Briefing: Qube RT | Cloud Migration Briefing
Briefing: knorr-bremse.com- JSM Expansion & SNOW Takeout
Briefing: Richemont | Confluence Discussion
Briefing: erstegroup| Atlassian Briefing
Explore the Expo
[Repeat] Rovo: Proactive AI that eliminates context switching
[Repeat] Strategy Collection demo: Strategic context for the age of AI execution
Keith Renison (Atlassian)
[Repeat] Rovo skills: AI shortcuts for smarter teamwork
[Braindate]: Vibe coding Forge apps
From Loom to live in hours: Inside the Rovo-powered SDLC at Atlassian Williams F1 Team
Chelsea Bullock (Atlassian), Richard Sworder (Atlassian Williams F1 Team)
[Braindate]: Marketplace Partner Incentive Programs
How Adyen and a global travel tech company built developer experience programs that prove AI’s ROI
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
Build agentic workflows your whole team can use
Shihab Hamid (Atlassian), Sushant Koshy (Atlassian)
[Braindate]: Understanding the ROI of AI-Assisted Engineering
[Repeat] The 60-minute build lab: agentic delivery for Teamwork Collection practitioners
Jovana Dunisijevic (Atlassian), Thomas Hardin (Atlassian)
[Repeat] Build the app your team needs: no coding required
Caterina Curti (Atlassian)
Briefing: INGKA Ikea | MCB
[Repeat] Collect information with forms in Jira
Rob Hean (Hean.tech)
Braindate: Connect, share and learn
Breakout & learning sessions
Team Talk: Welcome to day 2 – leading with context
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Marketplace GTM teardown: What’s really constraining your growth?
[Braindate]: Having The Best Time — the Documentary
Briefing: Desjardins | Cloud Discussion
Briefing: Deloitte (DE)| Cloud Briefing
Briefing: mercedes-benz | Platform Usages
Briefing: EWE | StratCo Briefing
Briefing: SEB ServCo EBC
Briefing: DKB Backup & Restore EBC
Briefing: Natwest | Cloud Performance
Briefing: Bouygues| DX Briefing
Briefing: Brainrocket | Atlassian Briefing
Briefing: Deloitte| Platform Engineering at Scale Briefing
Briefing: Fintraffic Rovo/ITSM EBC
From detection to resolution: How Autonomous IT changes the way we work
Rethink collaboration: Make Microsoft Teams part of the Jira workflow
Andrea Schmidt (yasoon)
Demo: Protect the data driving your teams (and AI) forward with Guard
Team Talk: Inside product development
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Italian corner: Facciamo due chiacchere in italiano!
[Braindate]: Your automation- and usage-based bill starts on 3 December. What is your number?
[Braindate]: Differentiate and Win with Partner Capability Framework
[Braindate]: Using Forge to extend Jira, Confluence, and Rovo
[Braindate]: AI Adoption: Less Hype, More ‘Ohhh Now I Get It’
[Braindate]: Forge Roadmap Q&A
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
[Braindate]: Spanish corner - Sharing JSM good practices
[Braindate]: Get Rovo + Claude Out of Pilot: Trade Patterns That Run in Production
Briefing: Belastingdienst | MCB
Braindate: Connect, share and learn
[Repeat] Turning customer feedback into better roadmap decisions: An AI-assisted product lifecycle
[Repeat] Get answers from across your site with Rovo
Unleashing AI’s Trapped Value Inside the Enterprise SDLC
Strategy Collection: Turn AI speed into outcomes
Asha Thurthi (Atlassian), Helen Lau (Commonwealth Bank of Australia), Monica Girolami (Atlassian)
[Repeat] Your Atlassian context, in Claude, ChatGPT, and any AI agent
Jemma Swaak (Atlassian)
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
EU regulation decoded: Cloud, AI, and what's next
Briefing: Henkel | Rovo & Security Briefing
Briefing: The AA & McLaren EBC
Briefing: MSG | Strategy Collection
Briefing: Apple | JSM Briefing
Briefing: sanofi.com
[Repeat] From idea to rollout: build your first Rovo triage agent
Briefing: akdb | Executive Briefing
Briefing: Lufthansa | Teamwork Graph & Strategic Roadmap Briefing
[Repeat] The SDLC, upgraded: leveraging AutoDev for AI-driven delivery
Evan Cook (Atlassian), Jovana Dunisijevic (Atlassian), Warren Marusiak (Atlassian)
Briefing: Sephora Rovo EBC
[Repeat] Configure queues for agent triage
Rob Hean (Hean.tech)
Briefing: Revolut | AI DevEx Discussion
Briefing: slsp.sk
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
Team Talk: High performance with Atlassian Williams F1
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Ask me anything about partner marketing
[Braindate]: CUSTOMER SERVICE MANAGEMENT: WHAT WE’VE LEARNT AFTER OUR FIRST 12 MONTHS IN THE MARKET.
[Braindate]: Your Jira data have numbers, but still missing answers? Let's talk data insights & reporting
[Braindate]: Are Your Jira Reports Showing the Full Story?
[Braindate]: Private - 74 software executive meeting
[Braindate]: [Must-Know for Admins] Atlassian Usage at a Glance : From Monitoring to Optimization
[Braindate]: Considering deploying your Atlassian estate on AWS ? Join us for an open discussion
[Braindate]: Running your AI SDLC with Jira
[Braindate]: Stop prioritizing Jira tickets. Start predicting them. Predict SLA breaches before they happen
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: What if your service desk sounded human again? Scaling customer support with CSM and AI
[Braindate]: OKRs with Rovo AI & beyond
[Braindate]: AI Adoption: What Should We Automate — and What Should Stay Human?
[Braindate]: Private Offers
[Braindate]: Protect the Deal: Deal Registration, PVR & Joint Value Plans in Practice
[Braindate]: Validate Before You Build: Using Rovo to Pressure-Test Partner Solutions Early
[Braindate]: JSM - Rovo Service and incident management best practices
[Braindate]: Enterprise Service Management with JSM - different portals vs chaos in one
[Braindate]: Sales plays for Marketplace Partners
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Compliance without compromise: Adopting Cloud for EU enterprises
Imran Khan (Atlassian)
AI-native operations: From reactive to proactive incident prevention & detection
From firefighting to flow: How NTT DATA's agentic delivery orchestration improves delivery efficiency by 30%
[Braindate]: Let’s discuss strategy
[Braindate]: Let's chat about governance and how to keep you Jira instance and user management in check!
[Braindate]: You bring the app; I’ll bring the content ideas ✨
Briefing: Spar-ics | GCP Discussion
Briefing: Danske Bank AI EBC
Briefing: Ubisoft | Migration Discussion
Briefing: McLaren | TWC Briefing
Briefing: ABN DX EBC
Briefing: Schaeffler | Value Briefing
Briefing: Daimler Truck | FDE Briefing
Briefing: Amadeus JPD Briefing
Briefing: Richemont | Analytics Discussion
Briefing: ABB Rovo EBC
Briefing: mercedes-benz| Strategy Collection Briefing
Briefing: barclays | FDE Briefing
Briefing: Deloitte| Rovo Briefing
How the BBC is using Rovo to govern knowledge at scale
Alisa Gunina (BBC)
Building the agentic future of product discovery
Motorola Solutions accelerates comprehensive cloud upgrade with FastShift
Amit Oberoi (Atlassian)
Team Talk: AI-powered service
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
[Braindate]: Become the AI-Compliance Advisor Your Regulated Customers Need
[Braindate]: The Transformation Stack: Prove Customer Impact & Drive Partner Growth
[Braindate]: Vibe coding Forge apps
[Braindate]: Entre administradores de Atlassian nos entendemos
[Braindate]: Are you still in Jira DC? What is stopping you from migrating to Cloud?
[Braindate]: Product differentiation in an agentic world
[Braindate]: Context Is the Moat: Positioning Atlassian in a Multi-AI World
[Braindate]: Discovery and ideation for the AI era
[Braindate]: Technology moves faster than adoption: how do we stay sane in today’s world?
[Braindate]: Goals for humans vs goals for agents
[Braindate]: All things Rovo Platform Skills
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Let’s discuss learnings
[Braindate]: Best practices for Jira Automation (for Jira Developers to exchange ideas)
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
Briefing: schaeffler | JDP Briefing
Briefing: munichre | DX Briefing
Briefing: Edenred EBC
Briefing: ABB Cloud Migration Briefing
Briefing: Axel Springer AI SDLC EBC
Briefing: Hexagon Platform EBC
Briefing: lufthansa-group | Strategy Collection
Briefing: Henkel | Confluence
Briefing: Fintraffic Focus EBC
Briefing: Saab Group Cloud EBC
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Having The Best Time — the Documentary
[Braindate]: Differentiate & Win: Partner Capability Framework
[Braindate]: Strategy to Delivery: How Leaders Steer a Connected Operating Model
[Braindate]: What are your biggest challenges with capacity planning and time tracking in Jira?
[Braindate]: Revamped marketplace publish flow
[Braindate]: AI + Platform Solution Keynote Debrief
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
Braindate: Connect, share and learn
Team Talk: Community Interview
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: The 30-Minute Unblocker: Bring a Hard Challenge, Leave with an Action Plan
Briefing: Delivery Hero | DevEx Briefing
Briefing: Saint-Gobain Cloud EBC
Briefing: CAGIP Units EBC
Briefing: lbbw | Back-up & Restore Briefing
Briefing: Lufthansa | UBP Briefing
Briefing: stellantis | Strategy Collection Briefing
Briefing: Morgan Stanley | Rovo & AI Governance
Briefing: Infineon | Atlassian Rovo Discussion
Briefing: Capgemini | Atlassian Analytics & Data Lake
Briefing: mBank | JSM Discussion
[Repeat] First Look: the next generation of employee support in Jira Service Management
Premanku Chakraborty (Atlassian)
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: Deloitte| Cloud Sweden Briefing
[Repeat] From single agent to agentic system: Build agentic workflows in Rovo Studio
Sven Peters (Atlassian)
[Repeat] Rovo Chat in action: One interface, every kind of work
Shravan Suri (Atlassian)
The AA's AI transformation: One connected system to rule strategy, governance, and delivery
[Braindate]: Past the coding assistant: where AI SDLC stalls at plan, review and release
[Braindate]: Rovo/AI Governance in Practice & in line with the EU AI Act
[Braindate]: Incredible Training Tool: Leveraging Loom for Team Success
Briefing: Brainrocket | Taroon
[Braindate]: Enterprise Sales and Leveraging PDMs
[Braindate]: How to set up a customer experience in Customer Service Management.
[Braindate]: Service delivery metrics - Are they still relevant in the AI world?
[Braindate]: Usage Based Pricing for Marketplace apps
[Repeat] Assets: build it live, from data ingestion to the new data model and hardware management
Silvia Davis (Atlassian)
[Repeat] AI-led strategy in action: Explore Strategy Collection with Rovo
Braindate: Connect, share and learn
[Repeat] Permission to innovate: Building AI guardrails that work
Gabriela Cardona (Atlassian)
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Your automation- and usage-based bill starts on 3 December. What is your number?
Briefing: Capgemini | Units & Instance Governance
Briefing: Belastingdienst EBC
Briefing: DPG Media Briefing
Briefing: Infineon | Atlassian Jira Discussion
Briefing: Hapag-Lloyd | Cloud | Rovo Briefing
Briefing: Apple | Guard Prem Briefing
Briefing: Saint-Gobain ITSM EBC
Briefing: BAE Systems | Atlassian Cloud Briefing
Briefing: Axpo | JSM Discussion
Briefing: DKB Service Collection EBC
Making change stick at 200 MPH: How Atlassian Williams F1 team uses the Teamwork Graph to accelerate work
Right tool, right job: Native, Rovo & ScriptRunner
The agentic PMO: Scaling delivery with Rovo and Claude
Closing Keynote: What becomes possible
Mike Cannon-Brookes (Atlassian)
Champions VIP Space at BASH
Join us in Amsterdam,
5 October
Partner Accelerate will be at the RAI Amsterdam Convention Centre on Monday, 5 October 2026 at Team '26 Europe (6–8 October).

Frequently asked questions
Is Partner Accelerate included with Team '26 Europe?
Is Partner Accelerate included with Team '26 Europe?
Yes — it's part of your Team '26 Europe registration. Select Partner Accelerate at checkout and you're set. One ticket covers Partner Accelerate on Day 1 plus full Team '26 Europe access all week.
What does my Team '26 Europe ticket include?
What does my Team '26 Europe ticket include?
Everything. Partner Accelerate on Day 1, plus a full week of Team '26 Europe — sessions, expo, and access alongside your customers. It's a bigger experience than before, all in one registration.
Where are the product sessions?
Where are the product sessions?
At Team '26 Europe — in the same rooms as your customers. Your curated Partner Journey maps the sessions that matter most to your practice and interests.
Why is it only one day?
Why is it only one day?
We concentrated strategy into one high-signal day and opened the rest of the week. You get Partner Accelerate plus full Team '26 Europe — more days with Atlassian, not fewer.
What about technical enablement?
What about technical enablement?
Team '26 Europe offers deeper technical content than two days of Partner Accelerate ever could. And partner enablement is getting a serious upgrade — you'll hear more at Partner Accelerate.
We used to attend for free, why has this changed?
We used to attend for free, why has this changed?
Partner Accelerate is still free. It's included with your Team '26 Europe ticket, which gives you access to the full conference all week — sessions, expo, networking, and the Partner Lounge.
Why should my executives attend?
Why should my executives attend?
This is the one moment in the year where Atlassian's senior leadership speaks directly to partner leaders about ecosystem direction, investment priorities, and where we're going together. Then your execs walk into Team '26 Europe and sit next to the customers they serve.
Is it worth traveling for just one day?
Is it worth traveling for just one day?
You're not traveling for one day — you're traveling for the week. Partner Accelerate on Monday, then the full Team '26 Europe experience through Thursday. One trip, more access than ever.
Can I attend virtually?
Can I attend virtually?
Partner Accelerate is in-person only — no virtual option. But all content will be available on-demand in the Enablement Academy within a few weeks, so your broader team can access everything.
If I'm already going to Team '26 Europe, why do I need Partner Accelerate?
If I'm already going to Team '26 Europe, why do I need Partner Accelerate?
The strategic briefing on Monday doesn't repeat at Team '26 Europe. Partners who are there walk into Tuesday with context that everyone else is missing.
Should I send my whole team?
Should I send my whole team?
Everyone is welcome. Partner Accelerate is built for the people focused on strategy and ecosystem direction. Team members looking for product and technical content should plan for Team '26 Europe — that's where those sessions live.
Will Partner Accelerate sessions be recorded?
Will Partner Accelerate sessions be recorded?
Yes. All content will be available on-demand in the Enablement Academy within a few weeks. Every session connects to follow-up actions, playbooks, and learning paths.
Do partners get a discount on Team ’26 Europe registration?
Do partners get a discount on Team ’26 Europe registration?
No. Partners pay the same individual pass price as customers. Discount codes and bundle pricing are not available to partners, whether sponsoring or non-sponsoring. Partner Accelerate itself is included at no extra cost.
We’re sending five people. Can we get bundle pricing?
We’re sending five people. Can we get bundle pricing?
Bundle pricing is not available to partners. Each partner attendee registers individually at the current phase price. If you’re a sponsoring partner, your package includes a set number of complimentary passes — check your agreement for details.
Your Team '26 Europe week
starts here.
