
Unleashing partner potential, together

Unleashing partner potential, together
A partner-only day of strategy with Atlassian leadership before Team '26 Europe begins. Get the vision, the direction, and the context to lead every conversation for the week ahead.
5 October, 9:30 - 17:30
Amsterdam, Netherlands
* Co-located with Team '26 Europe at RAI Amsterdam. Same venue, same week — your conference week starts here.
One day. Total strategic focus.
Get aligned before the doors open to everyone.
Partner Accelerate is a focused, partner-only day of ecosystem strategy delivered by Atlassian's senior leadership before Team '26 Europe begins. No duplicated product content. Just the strategic context that turns your Team '26 Europe week from attendance into advantage.
Why attend Partner Accelerate?
Experience one concentrated day built around what matters most to the people who bring Atlassian to market.
Hear the partner
strategy first
Hear the partner strategy first
Morning keynotes on ecosystem vision, GTM priorities, and the investment signals shaping your business this year.
Go deeper by
partner type
Go deeper by partner type
Afternoon tracks for Solutions Partners and Marketplace Partners — strategy, programs, and ways of working.
Walk into Team '26 Europe ready to lead
Curated Partner Journeys help you maximize your week at Team '26 Europe — sessions mapped to your role and interests.
The Partners-Only Braindate Lounge
Network with peers and Atlassians, and get answers you didn't hear on stage.
Agenda
Please note transport from <Venue Name> to Day 1 of Team ’26 will be provided for attendees at conclusion of this reception. Attendees are responsible for their own transportation to <Venue Name> for the start of the reception.
RSVP to the event
Location: Venue Name, Street Name, City Name, State Name Zip Code
Tuesday, May 5, 2026 PDT |
|
|---|---|
| 8:00 AM - 6:00 PM | Pre-event programs |
| 9:00 AM - 10:00 AM | Test- Conflict Management #2 |
| 9:00 AM - 10:00 AM | Test- Conflict Management #1 |
| 9:00 AM - 10:00 AM | Ancillary Event Template Test session |
| 9:00 AM - 12:30 PM | 9:00 AM | Day 1 morning certification exam slot |
| 9:00 AM - 12:30 PM | Getting Started with Forge |
| 9:00 AM - 4:00 PM | Hands-on training |
| 12:30 PM - 4:00 PM | Learning sessions |
| 1:30 PM - 4:45 PM | Intermediate Forge Development: Common Use Cases |
| 1:30 PM - 5:00 PM | 1:30 PM | Day 1 afternoon certification exam slot |
| 2:00 PM - 3:00 PM | Test session |
| 3:00 PM - 4:00 PM | Test session 2 |
| 3:00 PM - 8:00 PM | Expo open |
| 5:30 PM - 6:15 PM | Opening Keynote |
| 6:00 PM - 8:00 PM | Welcome reception |
After the XX, make the most of Team ’26
As an engineering leader, you’re invited to join a track of curated sessions designed to address the challenges and opportunities most relevant to you and your organization. Browse the recommended sessions below and add them to your schedule.
Builders
IT Professionals
Business Users
Partner Accelerate
The Ecosystem Is the Exponent | More surface to build on, more ways to sell and the AI platform underneath it all
TEST: Session 1
Tamar Yehoshua (Atlassian)
TEST: Session 2
[Braindate]: Future of Work: how can we build a better foundation for work/life balance?
Getting Started with Forge
Ian Gil Ragudo (Atlassian)
Breakout & learning sessions
Turning strategy into investment decisions using Strategy Collection
Designing for flow: How Atlassian Williams F1 Team is building an AI led System of Work
Andrew Boyagi (Atlassian)
Closing the context gap: from local coding sessions to verified delivery
Natalija Fuksmane (Atlassian), Ryan Jiang (Atlassian)
Build the app your team needs: no coding required
Caterina Curti (Atlassian)
Operationalize Rovo agents: Subagents, evals, and autonomy
Sven Peters (Atlassian)
Give coding agents the context behind the code with the Teamwork Graph
Shape the Atlassian Platform the way your organisation needs and observes it
Etai Mizrahi (Atlassian), Michael Fedulov (Atlassian)
Rovo's on it: Proactive AI that keeps work in flow
Beyond Excel: reimagining industrial field service operations at Siemens Energy
Ship faster with fewer handoffs: running an AI-native software delivery lifecycle in Jira
Chelsea Bullock (Atlassian), Matthew Canham (Atlassian)
Axpo's three-act journey to modern ITSM
How European teams made Rovo part of how they work
Natalia Lezhai (Personio), Razvan Nechifor (Edenred SE)
The Platform is the product: What's next for extensibility on Atlassian
Alan Braun (Atlassian)
Administer Rovo in your organization
Rob Hean (Hean.tech)
AI-led strategy in action: explore Strategy Collection with Rovo
Groundwork: Build an AI-Powered Forge Pipeline
From ticket to teamwork: Customer service in the Atlassian System of Work
Dorothea Linneweber (Atlassian)
From reactive to proactive: How assets connects your physical and digital world to AI
How Trivago's legal team built a permission-first AI practice
Turning customer feedback into better roadmap decisions: An AI-assisted product lifecycle
Scale Rovo responsibly: Governance, ROI, and growth
Ashwini Rattihalli (Atlassian)
Proactive service management: the best support ticket is the one never created
Smarter administration to scale your organisational impact
Alok Jain (Atlassian)
Maximising your context layer with the Teamwork Graph
Replace fragmented strategy tools with a connected system of work
From idea to rollout: build your first Rovo triage agent
Assets: build it live, from data ingestion to the new data model and hardware management
Rick Lefort (Atlassian), Silvia Davis (Atlassian)
The AI context layer: Driving AI readiness with DX Fabric
Appfire's next wave: New GA innovation across Jira, Confluence & AI-native features
Kevin Stark (Appfire)
Great JSM agents don't start with AI
Welcome Reception
Strategy Collection Executive Happy Hour
Impact Maker Awards Celebration
Test Session 2
Founder Keynote: Built to win
Mike Cannon-Brookes (Atlassian), Sherif Mansour (Atlassian), Tamar Yehoshua (Atlassian)
[Repeat] Give coding agents the context behind the code with the Teamwork Graph
Bring your own AI: Connecting Claude, ChatGPT, and custom agents to Atlassian
Jemma Swaak (Atlassian)
Rovo Chat in action: One interface, every kind of work
From tools to transformation: Scaling org-wide impact through Atlassian’s AI Platform
Jamil Valliani (Atlassian), Robert Bissett (Atlassian)
Beyond Data Centre: From migration to transformation
Patrick Buech (Atlassian), Tobias Langjahr (Mercedes-Benz)
Driving efficiency at McLaren Automotive: speed, savings, and a connected system of work
The SDLC, upgraded: leveraging AutoDev for AI-driven delivery
Evan Cook (Atlassian), Jovana Dunisijevic (Atlassian), Warren Marusiak (Atlassian)
Collect information with forms in Jira
[Repeat] Administer Rovo in your organization
Breakout & learning sessions
Strategy Collection demo: Strategic context for the age of AI execution
Rovo skills: AI shortcuts for smarter teamwork
Build agentic workflows with Rovo: From single agent to system
Sven Peters (Atlassian)
From Brainstorm to Build: Eliminating the "Handoff Tax" with Gemini and Atlassian
Leading with context: Lessons from Atlassian's AI journey
Avani Prabhakar (Atlassian)
Building agents with Rovo: Studio, apps, and agents in your flow
Shihab Hamid (Atlassian), Sushant Koshy (Atlassian)
Configure queues for agent triage
Rob Hean (Hean.tech)
Permission to innovate: building AI guardrails that work
Gaby Cardona (Atlassian)
Unleashing neurodiverse teams with Loom, Rovo and the Teamwork Collection
Kit Friend (Accenture)
Navigating Sovereign Cloud in Europe
Your agent is only as good as its context
How Rovo gave marketing 20x more momentum
Shatter the service quo: service management for the AI era
Vincent Wong (Atlassian)
[Repeat] Scale Rovo responsibly: Governance, ROI, and growth
Ashwini Rattihalli (Atlassian)
Get answers from across your site with Rovo
From Data Centre to trusted AI: How Lloyds Banking Group is transforming engineering in a regulated world
[Repeat] Operationalize Rovo agents: Subagents, evals, and autonomy
Sven Peters (Atlassian)
The 60-minute build lab: agentic delivery with Jira, Confluence, Loom and Rovo
Jovana Dunisijevic (Atlassian), Thomas Hardin (Atlassian)
The compounding advantage: Turning connected context into AI-powered acceleration with Teamwork Collection
Divya Kumar (Atlassian), Sanchan Saxena (Atlassian)
AI-ready & secure: 5 ways to build a teamwork graph that's always working
Matt Reiner (K15t)
Stop Adding AI to broken workflows: How to transform AI into value for your teams
Building the agentic future of product discovery
State of product 2027: what product leaders get wrong about AI
Axel Sooriah (Atlassian)
Agents at scale: TBC Bank’s AI-first transformation
MaSonya Scott (Atlassian)
Reception on Expo Floor
Teamwork Collection - Executive Evening at Bolenius Rembrandtpark
[Repeat] Strategy Collection demo: Strategic context for the age of AI execution
[Repeat] Rovo's on it: Proactive AI that keeps work in flow
[Repeat] Rovo skills: AI shortcuts for smarter teamwork
Accelerating asset management across global enterprises
How Adyen and a Global Travel Tech Company Built Developer Experience Programs That Prove AI’s ROI
From Loom to live in hours: Inside the Rovo-powered SDLC at Atlassian Williams F1 Team
Chelsea Bullock (Atlassian), Richard Sworder (Atlassian Williams F1 Team)
Building an AI governance strategy that scales
Ashwini Rattihalli (Atlassian)
[Repeat] Collect information with forms in Jira
Rob Hean (Hean.tech)
[Repeat] Build the app your team needs: no coding required
Caterina Curti (Atlassian)
[Repeat] The 60-minute build lab: agentic delivery with Jira, Confluence, Loom and Rovo
Jovana Dunisijevic (Atlassian), Thomas Hardin (Atlassian)
Breakout & learning sessions
Test Session 3
How Roche Pharmaceuticals cracked the code on Cloud Enterprise
Rethink collaboration: Make Microsoft Teams part of the Jira workflow
Andreas Schmidt (yasoon)
From detection to resolution: how Autonomous IT changes the way we work
Fasten your belt – Full throttle your SDLC with the Power of Agentic AI!
Emmanuel Viale (Accenture)
[Repeat] Turning customer feedback into better roadmap decisions: an AI-assisted product lifecycle
[Repeat] Bring your own AI: Connecting Claude, ChatGPT, and custom agents to Atlassian
Jemma Swaak (Atlassian)
Strategy Collection: turn AI speed into outcomes
Asha Thurthi (Atlassian), Helen Lau (Commonwealth Bank of Australia), Monica Girolami (Atlassian)
[Repeat] Get answers from across your site with Rovo
EU regulation decoded: Cloud, AI, and what's next
[Repeat] The SDLC, upgraded: leveraging AutoDev for AI-driven delivery
Evan Cook (Atlassian), Jovana Dunisijevic (Atlassian), Warren Marusiak (Atlassian)
[Repeat] Configure queues for agent triage
Rob Hean (Hean.tech)
[Repeat] From idea to rollout: build your first Rovo triage agent
Compliance without compromise: Adopting Cloud for EU enterprises
Imran Khan (Atlassian)
From Firefighting to Flow: How NTT DATA's Agentic Delivery Orchestration improves delivery efficiency by 30%
AI-native operations: From reactive to proactive incident detection & prevention
Motorola Solutions moves to cloud without leaving customisations behind
Amit Oberoi (Atlassian)
From busywork to leverage: Using Rovo as a personal assistant
The AA's AI transformation: one connected system to rule strategy, governance, and delivery
[Repeat] Proactive service management: The best support ticket is the one never created
[Repeat] Build agentic workflows with Rovo: From single agent to system
Sven Peters (Atlassian)
[Repeat] Rovo Chat in action: one interface, every kind of work
[Repeat] AI-led strategy in action: explore Strategy Collection with Rovo
[Repeat] Permission to innovate: Building AI guardrails that work
Gaby Cardona (Atlassian)
[Repeat] Assets: build it live, from data ingestion to the new data model and hardware management
Rick Lefort (Atlassian), Silvia Davis (Atlassian)
The agentic PMO: Scaling delivery with Rovo and Claude
The leadership leap: from chaos to clarity with Strategy Collection
Right Tool, Right Job: Native, Rovo & ScriptRunner
Closing Keynote: What becomes possible
Join us in Amsterdam,
5 October
Partner Accelerate will be at the RAI Amsterdam Convention Centre on Monday, 5 October 2026 at Team '26 Europe (6–8 October).

Frequently asked questions
Is Partner Accelerate included with Team '26 Europe?
Is Partner Accelerate included with Team '26 Europe?
Yes — it's part of your Team '26 Europe registration. Select Partner Accelerate at checkout and you're set. One ticket covers Partner Accelerate on Day 1 plus full Team '26 Europe access all week.
What does my Team '26 Europe ticket include?
What does my Team '26 Europe ticket include?
Everything. Partner Accelerate on Day 1, plus a full week of Team '26 Europe — sessions, expo, and access alongside your customers. It's a bigger experience than before, all in one registration.
Where are the product sessions?
Where are the product sessions?
At Team '26 Europe — in the same rooms as your customers. Your curated Partner Journey maps the sessions that matter most to your practice and interests.
Why is it only one day?
Why is it only one day?
We concentrated strategy into one high-signal day and opened the rest of the week. You get Partner Accelerate plus full Team '26 Europe — more days with Atlassian, not fewer.
What about technical enablement?
What about technical enablement?
Team '26 Europe offers deeper technical content than two days of Partner Accelerate ever could. And partner enablement is getting a serious upgrade — you'll hear more at Partner Accelerate.
We used to attend for free, why has this changed?
We used to attend for free, why has this changed?
Partner Accelerate is still free. It's included with your Team '26 Europe ticket, which gives you access to the full conference all week — sessions, expo, networking, and the Partner Lounge.
Why should my executives attend?
Why should my executives attend?
This is the one moment in the year where Atlassian's senior leadership speaks directly to partner leaders about ecosystem direction, investment priorities, and where we're going together. Then your execs walk into Team '26 Europe and sit next to the customers they serve.
Is it worth traveling for just one day?
Is it worth traveling for just one day?
You're not traveling for one day — you're traveling for the week. Partner Accelerate on Monday, then the full Team '26 Europe experience through Thursday. One trip, more access than ever.
Can I attend virtually?
Can I attend virtually?
Partner Accelerate is in-person only — no virtual option. But all content will be available on-demand in the Enablement Academy within a few weeks, so your broader team can access everything.
If I'm already going to Team '26 Europe, why do I need Partner Accelerate?
If I'm already going to Team '26 Europe, why do I need Partner Accelerate?
The strategic briefing on Monday doesn't repeat at Team '26 Europe. Partners who are there walk into Tuesday with context that everyone else is missing.
Should I send my whole team?
Should I send my whole team?
Everyone is welcome. Partner Accelerate is built for the people focused on strategy and ecosystem direction. Team members looking for product and technical content should plan for Team '26 Europe — that's where those sessions live.
Will Partner Accelerate sessions be recorded?
Will Partner Accelerate sessions be recorded?
Yes. All content will be available on-demand in the Enablement Academy within a few weeks. Every session connects to follow-up actions, playbooks, and learning paths.
Do partners get a discount on Team ’26 Europe registration?
Do partners get a discount on Team ’26 Europe registration?
No. Partners pay the same individual pass price as customers. Discount codes and bundle pricing are not available to partners, whether sponsoring or non-sponsoring. Partner Accelerate itself is included at no extra cost.
We’re sending five people. Can we get bundle pricing?
We’re sending five people. Can we get bundle pricing?
Bundle pricing is not available to partners. Each partner attendee registers individually at the current phase price. If you’re a sponsoring partner, your package includes a set number of complimentary passes — check your agreement for details.
Your Team '26 Europe week
starts here.
Partner Accelerate is included with your Team '26 Europe registration. Register for Team '26 Europe and select Partner Accelerate during checkout, or add it to your existing registration now.
