We’re excited to announce that Partner Accelerate is sold out! Please note that Partners can still register for Team '26 Europe. It is only Partner Accelerate that is sold out.

Unleashing partner potential, together

Unleashing partner potential, together
A partner-only day of strategy with Atlassian leadership before Team '26 Europe begins. Get the vision, the direction, and the context to lead every conversation for the week ahead.
5 October, 9:30 - 17:30
Amsterdam, Netherlands
* Co-located with Team '26 Europe at RAI Amsterdam. Same venue, same week — your conference week starts here.
One day. Total strategic focus.
Get aligned before the doors open to everyone.
Partner Accelerate is a focused, partner-only day of ecosystem strategy delivered by Atlassian's senior leadership before Team '26 Europe begins. No duplicated product content. Just the strategic context that turns your Team '26 Europe week from attendance into advantage.
Why attend Partner Accelerate?
Experience one concentrated day built around what matters most to the people who bring Atlassian to market.
Hear the partner
strategy first
Hear the partner strategy first
Morning keynotes on ecosystem vision, GTM priorities, and the investment signals shaping your business this year.
Go deeper after the keynote
Go deeper by partner type
Four back-to-back afternoon deep dives that move from building AI solutions to selling by industry, driving adoption, and co-selling with Atlassian
Get the most out of your week
A partners opening session on Tuesday points you to the sessions, conversations, and connections that matter most for your business
The Partners-Only Braindate Lounge
Network with peers and Atlassians, and get answers you didn't hear on stage.
Morning - Main stage keynotes
Tuesday, May 5, 2026 PDT |
|
|---|---|
| 9:35 - 9:50 |
Sizzle reel + Opener (15 min) Speakers
|
| 10:45 - 11:15 | Break (30 min) |
| 11:15 - 12:15 |
The Partner Opportunity Speakers:
|
| 12:15 - 1:30 | Lunch (75 min) |
Afternoon — For PA '26 EU, we have One Unified Track
Tuesday, May 5, 2026 PDT |
|
|---|---|
| 13:30 - 14:15 |
The Ecosystem is the Exponent | More surface to build on, more ways to sell and the AI platform underneath it all For partners already building on Atlassian who want to know where the next opportunity is. AI has changed what your customers expect and what you can build and sell on Atlassian. The platform's surface area has expanded dramatically, and for partners that means new solutions to create and new lines of sight to revenue. Leave with a map of the platform surfaces open to you now, framing real AI opportunities, and proof from partners already turning them into a business. Speakers
|
| 14:15 – 15:00 |
The Industry Imperative: Turning Platform Breadth Into Buyer-Specific Value Learn how Atlassian, AWS, Solution Partners, and Marketplace Partners come together to solve industry-specific pain across four priority verticals, moving from generic platform claims to repeatable, buyer-specific solutions. Speakers:
|
| 15:00 – 15:30 |
Break (30min) |
| 15:30 – 16:15 |
Better Together: Delivering Value to our Customers with Partners and Atlassian Services Delivering value for enterprise customers isn’t a solo act. In this session, we’ll look at how Atlassian’s services organization is changing the way it works, and why partners are central to that shift. We’ll get into how our services teams and partners work side by side, who does what, where the handoffs happen, and how we bring the right mix of people and products together to stand up solutions that hold up to complex enterprise requirements. Speakers:
|
| 16:15 – 17:00 |
Delivering Customer Value Together: Co‑Selling with Atlassian Learn how Atlassian defines and communicates value to enterprise customers, and how to activate our co-sell framework, Deal Registration, Partner Value Registration, and Joint Value Plans to protect opportunities and grow revenue together. Speakers:
|
| 17:00 - 17:10 |
Closing - Send off to Team |
Agenda
The Enterprise Opportunity
Brian Duffy (Atlassian), Sanchan Saxena (Atlassian), Tamar Yehoshua (Atlassian)
The Ecosystem Is the Exponent | More surface to build on, more ways to sell and the AI platform underneath it all
Adam Taisch (Atlassian), Carla West (Atlassian)
The Industry Imperative: Turning Platform Breadth Into Buyer-Specific Value
Adrianne Ward (Atlassian), Julie Mohr (Forrester)
Better Together: Delivering Value to our Customers with Solution & Marketplace Partners and Atlassian Services
Abbas Haider Ali (Atlassian), Jim Stoeckel (Atlassian), Mike Algozer (Atlassian)
Co-Selling & Solution Selling: Aligning with Atlassian Field Sales
Bobby Taylor (Atlassian), Chris Hemphill (Atlassian), June Bronwasser (Atlassian)
Partner Welcome Reception
Session reservation conflict
You already have something scheduled during this time. To register for this event, please remove any conflicting sessions/events below, or view them in your schedule.
Attempting to reserve
Already scheduled for
Reservation conflict resolved
has been added to your schedule. Thank you for reserving your spot.
From vision to execution: How Temenos is modernizing strategy
How Roche Pharmaceuticals cracked the code on Cloud Enterprise
From Data Center to Trusted AI: How Lloyds Banking Group transforms engineering in a Regulated World on Cloud
IT Professionals
Builders
Business Users
Build an AI-native SDLC in Jira: How Atlassian did it and how you can too
How University of Technology Sydney turns strategy into investment decisions
Partner Accelerate
AMA with Chelsea Bullock, Jonno Katahanas, Matthew Chanham
Command the Shift: The Champion’s Playbook for AI Governance
Rovo in Production: Two Enterprises, Real Return on Time and Effort
Community Chaos to Connected Impact with Teamwork & Rovo
Rovo Agents in the Real World: Advanced Automation from Personio
The Ecosystem Is the Exponent | More surface to build on, more ways to sell and the AI platform underneath it all
Carla West (Atlassian)
Ouch, That Hurt! Shaping Your Community with the Community
More Than an Event: Community Building in Uncertain Times — The ACE Kyiv Story
The Industry Imperative: Turning Platform Breadth Into Buyer-Specific Value
Scaling Your Voice: LinkedIn System That Survives Busy Schedules
Beyond the Event: Content Creation
Crossing the Chasm: The Field Guide to Rovo Adoption Nobody Hands You
Better Together: Delivering Value to our Customers with Solution & Marketplace Partners and Atlassian Services
Jim Stoeckel (Atlassian)
Redesigning Ways of Working with the AI Native SDLC
Let Assets Do The Work
Co-Selling & Solution Selling: Aligning with Atlassian Field Sales
Chris Hemphill (Atlassian)
Atlassian staff huddle
Atlassian staff mixer
Partner Welcome Reception
TEST: Session 1
Tamar Yehoshua (Atlassian)
TEST: Session 2
Briefing: Deutsche Börse | AI Discussion
[Braindate]: Future of Work: how can we build a better foundation for work/life balance?
Briefing: Deloitte| TWG Briefing
Briefing: Flutter EBC
Briefing: Richemont | Goals & StratCo Discussion
Briefing: lbbw | FDE
Briefing: Danske Bank Strategy Collection EBC
Briefing: Aumovio | ServCo Discussion
Getting Started with Forge
Ian Gil Ragudo (Atlassian)
Briefing: L&G | Avani
Team 101: Partners
Team 101: Developers
Jovana Dunisijevic (Atlassian), Warren Marusiak (Atlassian)
Team 101: Product Managers
Team 101: Business Teams
Margo Sakova (Oboard)
Team 101: IT Professionals
MaSonya Scott (Atlassian), Silvia Davis (Atlassian)
Briefing: Continental Tires AI SDLC EBC
Briefing: McLaren | JSM Briefing
Briefing: rheinmetall.com
Briefing: Morgan Stanley | Vikram + Ken
Briefing: Deloitte | DX Leadership Connect
Briefing: wise.com
Briefing: Ubisoft | Rovo Discussion
Briefing: mercedes-benz | Team Work Graph
Briefing: Apple | Strategy Collection Briefing
Breakout & learning sessions
From AI investment to organizational speed: How Expedia is connecting their operating model
Vache Moroyan (Atlassian)
Designing for flow: How Atlassian Williams F1 Team is building an AI led System of Work
Andrew Boyagi (Atlassian), Jessica Burr (Atlassian), Matt Harman (Atlassian Williams F1 Team), Richard Sworder (Atlassian Williams F1 Team)
Closing the context gap: From local coding sessions to verified delivery
Natalija Fuksmane (Atlassian), Ryan Jiang (Atlassian)
Beyond Excel: Reimagining industrial field service operations at Siemens Energy
Johannes Tegethoff (HiQ GmbH), Ulrich Tschakert (Siemens Energy)
How Confluence is re-shaping modern knowledge work
Dustin Smith (Atlassian)
Briefing: Bosch | Confluence Briefing
Briefing: Capgemini | Rovo Governance & AI at Scale
Briefing: Schwarz DX Briefing
Operationalize Rovo agents with subagents, evaluations, and autonomy
Sven Peters (Atlassian)
Briefing: Richemont | Loom
Configure queues for agent triage
Rob Hean (Hean.tech)
Briefing: KLM | Core Platform
Briefing: privatbank.ua
Briefing: barclays | Forge Briefing
Briefing: Wise | JPD Briefing
Briefing: Axpo | Jira Discussion
Briefing: Continental Tires Rovo EBC
Briefing: Accenture | Ken
Briefing: wolterskluwer.com - Hybrid ELA - 6000
Briefing: valtech.com- 1000 -> 1200 JSM Enterprise
Briefing: Adidas | AI Discussion
Briefing: volkswagen | ServCo briefing
Briefing: Aumovio | FDE & Fastshift Discussion
Briefing: Richemont | JPD Discussion
Briefing: Notino | Cloud Briefing
Briefing: Apple | Confluence Briefing
Briefing: Schwarz TWC Briefing
Briefing: DHL Rovo EBC
Briefing: Delivery Hero | Service Management Strategy
Briefing: MSG | Vikram
Briefing: Logicalis | ServCo Discussion
Briefing: mercedes-benz | AI Observability Briefing
Explore the Expo
Enterprise-grade, context-aware: What’s new across the Atlassian Platform
Etai Mizrahi (Atlassian), Michael Fedulov (Atlassian)
Give coding agents the context behind the code with the Teamwork Graph
Rovo: Proactive AI that eliminates context switching
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: ISO compliance without the spreadsheet chaos
From pilots to production: Scaling the AI SDLC with OpenAI and Atlassian
Ming Wu (Atlassian)
How teams make Rovo part of how they work
Natalia Lezhai (Personio), Razvan Nechifor (Edenred SE)
[Braindate]: Rovo or Claude? Sort Your Ten Most Common Tasks at the Table
[Braindate]: Best Practices for Building a Flowless Customer Journey with JSM
[Braindate]: How AI can turn your customer service team from a cost center into a revenue generator?
[Braindate]: Confluence cases beyond docs: project management, operational tracking, executive reporting
[Braindate]: Differentiate & Win: Partner Capability Framework
[Braindate]: When you think of the future of work, what is one must-have?
The Platform is the product: What's next for extensibility on Atlassian
Alan Braun (Atlassian), Felipe Luisi (Lucid Motors), Tim Pettersen (Atlassian)
[Braindate]: HR Deserves Better Than a Ticket Queue
[Braindate]: Introverts unite: let’s meet up and share strategies for making connections
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: Italian community ! Everyone is welcome
[Braindate]: AI-Driven Quality Management: Balancing Innovation and Regulation
Data Center and beyond: Roadmap, readiness, and a path forward
Patrick Buech (Atlassian)
[Braindate]: Joint Co-Marketing: What Actually Moves the Needle with Enterprise Accounts?
[Braindate]: Interfacng with Jira and Confluence, where keyboard, mouse and touchscreen are no option...
[Braindate]: Making AI Work in Jira: What’s Working, What Isn’t, and Real Team Impact
[Braindate]: How are you solving assignment groups in JSM? There must be a better way!
Axpo's three-act journey to modern ITSM
[Braindate]: How to organize tech teams in age of AI?
AI-led strategy in action: Explore Strategy Collection with Rovo
Braindate: Connect, share and learn
Administer Rovo in your organization
Rob Hean (Hean.tech)
Groundwork: Build an AI-Powered Forge Pipeline
[Braindate]: From five ITSM tools to one: making consolidation actually pay off
Briefing: Vanderlande Cloud Migration EBC
Briefing: EDF Sovereign EBC
Briefing: Schwarz Cloud Briefing
Briefing: Thoughtworks | Confluence AI Briefing
Briefing: Würth IT | JSM Leadership Discussion
Briefing: Nestle | Confluence Whiteboards
[Braindate]: Automotive / Manufacturing Roundtable
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: DHL Analytics EBC
How Trivago's legal team built a permission-first AI practice
From ticket to teamwork: Customer service in the Atlassian System of Work
Dorothea Linneweber (Atlassian)
Connect your digital and physical world to AI with Assets in Jira & Teamwork Collection
Michael Fedulov (Atlassian)
SpotOn’s AI transformation: Scaling Rovo to 1,000+ employees
Ryan Boyd (SpotOn)
[Braindate]: Beyond Chatbots: How Agentic Voice AI is Reshaping Customer Experience?
[Braindate]: How Can I Help Your Atlassian Business Grow?
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Sales plays for Marketplace Partners
[Braindate]: Can You Trust AI With Your Jira Audit and Compliance Data?
[Braindate]: Both Ways: Bug Triage at 2am - Ask Claude, or Have Jira Call It?
[Braindate]: Selling to the C-Suite: Win Big Transformations with Strategy Collection
[Braindate]: Grow Where You’re Known: How Existing Customers Create Better Greenfield Opportunities
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
[Braindate]: Marketplace Apps and Migrations
[Braindate]: Are you still using Jira Dc? What is stopping you from migrating?
[Braindate]: The Forgotten Side of Marketplace Apps: Your Exit Strategy
[Braindate]: Drowning in Subtasks? Let's Find an Alternative Way to Break Down Processes
[Braindate]: Paying twice to edit a spreadsheet? Confluence plus Microsoft 365 license overlap.
[Braindate]: Proving Value of AI Operating Model: Success Factors & KPIs, lets learn together!
[Braindate]: Admin Talk: What’s Working for You? Sharing challenges and ideas for managing Jira & Confluence
[Braindate]: Exploramos extrategias para optimizar las instancias ante los cambios de modelo de facturación
[Braindate]: Got something to say about Bitbucket and/or Bitbucket Pipelines?
[Braindate]: Wrangling JSM at scale: when one instance becomes ten
[Braindate]: Learning from Failure: what’s one lesson you’ve learned from taking a big risk?
[Braindate]: Marketplace-led growth: The GTM plays working now--and the ones that aren’t
[Braindate]: Protect the Deal: Deal Registration, PVR & Joint Value Plans in Practice
Braindate: Connect, share and learn
First Look: the next generation of employee support in Jira Service Management
Premanku Chakraborty (Atlassian)
Scale Rovo responsibly: Governance, ROI, and growth
Ashwini Rattihalli (Atlassian)
Turning customer feedback into better roadmap decisions: An AI-assisted product lifecycle
Maximising your context layer with the Teamwork Graph
Martin Bild (Axel Springer)
Smarter administration to scale your organisational impact
Alok Jain (Atlassian)
Inside Atlassian: A cross-functional model for AI at scale
Alicia Lenart (Atlassian), Chelsea Bullock (Atlassian), Jackie Davis (Atlassian)
Enterprise scale meets agentic speed: Bitbucket as the software delivery platform for the AI era
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: mBank | Cloud Migration Discussion
Briefing: Adidas | TWC
Briefing: gkvi.de
Briefing: Aldi-Sued Rovo Discussion
Briefing: ABB Rovo EBC
Assets: build it live, from data ingestion to the new data model and hardware management
Silvia Davis (Atlassian)
From idea to rollout: build your first Rovo triage agent
Briefing: Engie | JSM Discussion
Briefing: Inverso | Atlassian Briefing
[Braindate]: What are your Jira customers still missing?
Appfire's next wave: New GA innovation across Jira, Confluence & AI-native features
Kevin Stark (Appfire)
Create a self-improving SDLC with AI measurement and AI enablement by DX
Great JSM agents don't start with AI
[Braindate]: Migrations / Forge Development
[Braindate]: Your automation- and usage-based bill starts on 3 December. What is your number?
[Braindate]: How Can I Help Your Atlassian Business Grow?
[Braindate]: Unlocking Growth with AWS: Co-Funding, Co-Sell & Co-Innovation Programs for Partners
[Braindate]: Become the AI-Compliance Advisor Your Regulated Customers Need
[Braindate]: Customer Service Management - the what, the why and the how!
[Braindate]: Files in SharePoint, work in Jira: automating the gap in Jira and JSM.
[Braindate]: New AI Surfaces in Forge - Assignable agents, Forge LLMs, & Rovo
[Braindate]: 🎯 Cross-functional chaos: How to align business and tech teams with OKRs
[Braindate]: Past the coding assistant: where AI SDLC stalls at plan, review and release
[Braindate]: Data Center hits end of life in 2029. Is your plan real?
[Braindate]: One Portal, Hundreds of Forms: How Do You Keep It Simple?
[Braindate]: Marketplace Experience Feedback Session
[Braindate]: From four-eyes to complex approvals: How do you run compliance-grade approvals in Jira?
[Braindate]: Enterprise Rovo in practice: guardrails, permissions, credits
[Braindate]: How do we modernise risk management within businesses using Atlassian
[Braindate]: Using Rovo and Claude to solve your business pains with outcomes-driven agents
[Braindate]: Braindate curious? A beginner-friendly guide to what to expect
[Braindate]: Finding the right partners to build with. How do you decide in this era of tool sprawl?
[Braindate]: Stop Random Acts of Marketing: Why Single Tactics Won’t Scale Partner Growth
[Braindate]: Who approved that workflow change? Proving governance of Jira configuration to auditors
Braindate: Connect, share and learn
Briefing: Rexel | Vikram
[Braindate]: Turkish Market, Consulting and Marketplace Apps Corner
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: You bring the app; I’ll bring the content ideas ✨
[Braindate]: Let’s discuss jira
Briefing: Adidas | StratCo | Goals
Briefing: hilti.group
Briefing: Daimler Truck | Cloud Migration Briefing
Briefing: lbbw | AI in SDLC
Briefing: ABB Cloud Migration Briefing
Briefing: Aldi-Sued DevAI Discussion
Briefing: Mizuho-sc | Bitbucket Discussion
Briefing: mBank | Product Roadmap Discussion
Briefing: Mercedes-Benz | Forge Briefing
Briefing: Rational EBC
Welcome Reception
[Braindate]: Challenges and Blockers for AI in EU Data Sovereignty
[Braindate]: Procurement Intake and Orchestration on JSM. How it works for whom and why
[Braindate]: Italian corner: Facciamo due chiacchere in italiano!
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: Authentic & Agentic: How can authenticity become our differentiator in an AI world?
[Braindate]: Marketplace Trust Programs
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
[Braindate]: Context at Scale: How do we build trusted knowledge for Humans and AI
[Braindate]: I would like to have a discussion with an Atlassian SME about migrating from JIRA SM to JIRACSM
[Braindate]: Backing up Atlassian Cloud: what native covers, and what we still own
[Braindate]: Clear your migration backlog without hiring more experts
[Braindate]: The ServiceNow Displacement Playbook - What gaps remain?
[Braindate]: discuss how AI evolve, its potential side effects, chatbot strategies, and AI hallucination
[Braindate]: How do you manage too many Jira issues across projects?
[Braindate]: How do I prove that my migration completed as I expected? What are the acceptable differences?
[Braindate]: Scaling AIOps Through DevOps and Observability Partnerships
[Braindate]: Are you running Atlassian Data Center products? What's your plan?
[Braindate]: Lithuanian Corner: an open discussion to ask anything in Lithuanian
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Italian corner: Facciamo due chiacchere in italiano!
Briefing: AKDB | Cloud Briefing
Briefing: Tesco| Service Collection Briefing
Briefing: Convexin | Atlassian Briefing
Briefing: munichre| Ai Briefing
Impact Maker Awards Celebration
Strategy Collection Executive Happy Hour
Explore the Expo
Team Talk: Kickoff & day 1 preview
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
Test Session 2
Founder Keynote: Your business knows better
Mike Cannon-Brookes (Atlassian), Sherif Mansour (Atlassian), Tamar Yehoshua (Atlassian), Taroon Mandhana (Atlassian)
Briefing: BW Events Briefing Test | Team 26 EU
Team Talk: Keynote recap & expo floor tour
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
Your Atlassian context, in Claude, ChatGPT, and any AI agent
Jemma Swaak (Atlassian)
[Braindate]: Service Desk Metrics? Are quantity, velocity, SLAs, and XLAs still appropriate in the AI world?
[Repeat] Give coding agents the context behind the code with the Teamwork Graph
[Braindate]: Differentiate & Win: Partner Capability Framework
[Braindate]: JSM Portal overload? A maze for the customer? Pathfinder can help without AI consumption
[Braindate]: Paying for unused seats: how do you help customers right-size and still grow the account?
[Braindate]: How do human workers survive in the AI-first world?
[Braindate]: What are your document approval problems, across Word, Confluence, and more?
[Braindate]: Let's share our best AI agents implemented within the Atlassian suite
[Braindate]: Marketplace Apps and Migrations
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
[Braindate]: Procurement Intake & Orchestration on Atlassian platform. What is that, for whom and how?
[Braindate]: AI that sounds sure and still gets it wrong. Where's yours getting its context?
[Braindate]: What if Jira came to your local dev loop - and kept up with your work, so you don't have to?
[Braindate]: Working with regulated Atlassian customers: let's compare notes.
[Braindate]: Testing at the Speed of AI: Managing Quality When Code Ships Faster Than Ever
[Braindate]: AI in Asset Management: Exploring AI Applications, Market Trends, and Opportunities
[Braindate]: When Agents Go Rogue: "I'll be back!"
[Braindate]: Turning Regulation into Opportunity: DORA, EU AI Act & Atlassian
[Braindate]: Control Identity & Automate License Management for Cost Efficiency
[Braindate]: What is still stopping regulated organizations from moving to Atlassian Cloud?
[Braindate]: What can LeanZero offer for free? Small but potent
[Braindate]: Let’s unpack recovery priorities across Atlassian and Marketplace apps.
[Braindate]: Rubbish in, rubbish out: fixing your confluence rot before Rovo finds it
[Braindate]: SDLC - How to measure ROI on your AI investment and answer management hard questions.
The SDLC, upgraded: leveraging AutoDev for AI-driven delivery
Evan Cook (Atlassian), Jovana Dunisijevic (Atlassian), Warren Marusiak (Atlassian)
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: Deloitte | Strategy Collection Discussion
Briefing: Accenture | TWC/Loom
Briefing: Daimler Truck | PlugIns & Assessment Briefing
Briefing: TeamViewer - DX - 1000 engineers
Briefing: E.ON AI EBC
Briefing: stellantis | Ai SoW Briefing
Briefing: lbbw | DX
Briefing: rewe-group.at
Briefing: Tesco | Strategy Collection
Briefing: mercedes-benz | Atlassian Rovo Briefing
Briefing: Morgan Stanley | Guard Premium
Briefing: Lufthansa | DX Briefing
[Braindate]: Let’s discuss technology
Briefing: Revolut | Tamar
[Braindate]: Strategies for Managing Atlassian Billing Changes
Team Talk: Expo Highlights
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: From five ITSM tools to one: making consolidation actually pay off
[Braindate]: Let's chat about governance and how to keep you Jira instance and user management in check!
[Braindate]: Delivery runs at AI speed. Does your strategy process?
[Braindate]: Customer Service Managment: the next huge vertical. Where we are, and where we are going!
[Braindate]: Using Rovo and Claude to solve your business pains with outcomes-driven agents
[Braindate]: Marketplace Experience Feedback Session
[Braindate]: How are you handling costs and budgets in Jira?
[Braindate]: HR Service Management Solution Package: Marketplace apps + partner services focused on HRSM.
[Braindate]: Beyond the AI Pilot: Packaging Profitable Rovo & Workflow Services
[Braindate]: Atlassian in Italy: Let’s Exchange Feedback on Market & Licensing
[Braindate]: Paying for users who never log in? How do you keep your Atlassian licenses lean and clean?
[Braindate]: How do you manage quirky behavior JIRA configuration management?
[Braindate]: End to End testing for marketplace apps experiences. Exchange of ideas.
[Braindate]: Migrating apps from Connect to Forge
[Braindate]: Testing at the Speed of AI: Managing Quality When Code Ships at the speed of AI
[Braindate]: Private Offers
[Braindate]: 5 Ways Jira Can Call Claude (and What Each One Costs You)
[Braindate]: Rovo for ABM: Connecting Signals to Marketing Action
[Braindate]: What is still stopping regulated organizations from moving to Atlassian Cloud? (Group 2)
[Braindate]: AI Is Easy to Try. Why Is It So Hard to Adopt? What can organizations do to turn AI enthusiasm
Braindate: Connect, share and learn
[Braindate]: The 30-Minute Unblocker: Bring a Hard Challenge, Leave with an Action Plan
[Braindate]: Spanish Corner: an open discussion to ask Atlassian Team anything in Spanish
[Repeat] Administer Rovo in your organization
Beyond inventory: Powering high-performance teams with Atlassian Assets
Cathi Davey (Atlassian), Richard Sworder (Atlassian Williams F1 Team)
Rovo Chat in action: One interface, every kind of work
Collect information with forms in Jira
Rob Hean (Hean.tech)
The Atlassian FDE: What it really takes to build with a customer
Avani Prabhakar (Atlassian)
Driving efficiency at McLaren Automotive: speed, savings, and a connected system of work
Connected Context, Governed Action: Scaling Enterprise AI with the Teamwork Graph and Rovo
Jamil Valliani (Atlassian), Rob Bissett (Atlassian)
Briefing: NatWest | DX Briefing
Briefing: barco.com
Briefing: E.ON DX EBC
Briefing: Desjardins | DevEx Discussion
Briefing: Blancco | CSM Briefing
Briefing: Schaeffler | Partnership Briefing
[Braindate]: Having The Best Time — the Documentary
[Braindate]: You bring the app; I’ll bring the content ideas ✨
Team Talk: Wrapping up Team '26 Europe
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Strategies for Managing Atlassian Billing Changes
[Braindate]: New AI Surfaces in Forge - Assignable agents, Forge LLMs, & Rovo
[Braindate]: I brought Rovo to 1k folks and have bent it every way possible. AMA.
[Braindate]: Strategic Portfolio Management: Turn Strategy Collection into Partner Revenue
[Braindate]: How to help Jira to handle complex decision-making
[Braindate]: Rovo Governance: Balancing User Freedom and Control
[Braindate]: How to complain effectively
[Braindate]: Marketplace Magic: Turning Great Apps Into Stories That Stick
[Braindate]: Exploramos estrategias para optimizar las instancias, ante los cambios de modelo de facturación
[Braindate]: Private - 74 software executive meeting
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
[Braindate]: Your first 90 days in Atlassian Cloud: What helps admins move from migration to momentum?
Braindate: Connect, share and learn
Breakout & learning sessions
[Braindate]: Paying twice to edit a spreadsheet? Confluence plus Microsoft license overlap.
[Braindate]: Migrations / Forge Development
[Braindate]: Keeping context clean for AI agents - implementing content retention in Confluence and Jira
Briefing: L&G | Tamar
Briefing: Infineon | Atlassian GCP Discussion
Briefing: Boerse Stuttgart Strategy Collection EBC
Briefing: Generali | Cloud Migration Briefing
Briefing: airbus.com
Briefing: CAGIP JPD EBC
Briefing: Bertelsmann Briefing
Briefing: Nestle | AI Gov, Rovo and UBP Discussion
Briefing: Mercedes-Benz | Assets Briefing
Briefing: Deloitte MCS Limited | Units Review
Briefing: viega.de- Strategy Collection 50
Strategy Collection demo: Strategic context for the age of AI execution
Keith Renison (Atlassian)
From single agent to agentic system: build agentic workflows in Rovo Studio
Sven Peters (Atlassian)
Rovo skills: AI shortcuts for smarter teamwork
Leading with context: Lessons from Atlassian's AI journey
Avani Prabhakar (Atlassian), Mark Nolan (Atlassian)
Build a more inclusive team with Loom and Rovo: async workflows that work for every brain
Kit Friend (Accenture)
Reactive to ready: Building an AI governance strategy that scales with you
Ashwini Rattihalli (Atlassian)
From brainstorm to build: Eliminating the "handoff tax" with Gemini and Atlassian
Permission to innovate: building AI guardrails that work
Gabriela Cardona (Atlassian)
Build the app your team needs: no coding required
Caterina Curti (Atlassian)
[Braindate]: Let's chat about governance and how to keep you Jira instance and user management in check!
Beyond code generation: Making agentic software delivery work
Justin Reock (Atlassian), Matthew Canham (Atlassian)
[Braindate]: Customer Service Management - AI Agents Moving Beyond Knowledge
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: Rovo & MCP in Regulated Organizations: Navigating Governance and Compliance
[Braindate]: How do we measure developer productivity and identify areas of improvement in the age of AI?
[Braindate]: Are we measuring what actually matters? Connecting KPIs to the strategy
[Braindate]: Protect the Deal: Deal Registration, PVR & Joint Value Plans in Practice
[Braindate]: Stop Being the Bottleneck: 5 Ways Jira Can Call Claude Without You
[Braindate]: Marketplace product differentiation in an agentic world
[Braindate]: DC migration isn't done until the automations work.
[Braindate]: Usage Based Pricing for Marketplace apps
[Braindate]: Connecting external knowledge to Rovo
[Braindate]: Financial Services Industry (FSI) Roundtable
[Braindate]: The challenge of managing projects with scattered tools and processes
[Braindate]: Modern Marketing in the Atlassian Ecosystem: What Changed After AI?
Briefing: Indra | Tamar
[Braindate]: Complex Assets Migrations: Are We Ready for the 2029 Data Center Deadline?
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: Lufthansa | Service Collection Briefing
Briefing: DHL PMO EBC
Briefing: Atlas Copco Rovo EBC
Briefing: Worldline EBC
Briefing: volkswagen | Migration Briefing
Briefing: Adidas | Cloud Migration & FastShift
Briefing: Volvo Analytics EBC
Briefing: CAGIP TWC EBC
Briefing: Engie | Rovo and DX Discussion
Your agent is only as good as its context
How VodafoneZiggo grew AI adoption 20x in five months and the impact
Navigating Sovereign Cloud in Europe
[Braindate]: Let’s discuss atlassian ecosystem
Briefing: REWE | Ken
[Braindate]: Let’s discuss portfolio management
[Braindate]: Let’s discuss software & internet
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Having The Best Time — the Documentary
Briefing: VodafoneZiggo | Tamar
[Repeat] Scale Rovo responsibly: Governance, ROI, and growth
Ashwini Rattihalli (Atlassian)
Get answers from across your site with Rovo
[Repeat] Enterprise-grade, context-aware: What’s new across the Atlassian Platform
Ben Jackson (Atlassian), Michael Fedulov (Atlassian)
Shatter the service quo: service management for the AI era
Edwin Wong (Atlassian), Shamik Sharma (Atlassian)
[Braindate]: Enterprise Sales and Leveraging PDMs
[Braindate]: Make your automations even easier with ScriptRunner and Rovo
[Braindate]: Right access, right license: who actually needs what in Jira and Confluence?
[Braindate]: Past the coding assistant: where AI SDLC stalls at plan, review and release
[Braindate]: How the heck do we estimate the AI’s work? Are story points dead?
[Braindate]: Your backup is fine. Now prove it: NIS2, DORA and the evidence everybody should have
[Braindate]: How to add customer context to your Jira tasks and JSM tickets, and why you would ever need it?
[Braindate]: Become the AI-Compliance Advisor Your Regulated Customers Need
[Braindate]: Two interesting, real-world use cases for Bitbucket Agentic Pipelines.
[Braindate]: What is stopping you from migrating to cloud? Part-2
[Braindate]: Clear your migration backlog without hiring more experts
[Braindate]: Are Your Jira Dashboards Telling the Whole Story?
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
[Braindate]: How to Automate Repeatable Processes in Jira Service Management?
[Braindate]: Custom development with Forge
[Braindate]: Making agent sessions visible to broader team with Jira-driven local experience & code memories
Insights for every team: work and data context, side by side
Etai Mizrahi (Atlassian), Tom McMahon (Atlassian)
[Braindate]: Grow Where You’re Known: How Existing Customers Create Better Greenfield Opportunities
[Braindate]: Queue and Eh - Bring your JSM Queue questions and let's see if this Canadian can answer them
[Braindate]: How Do You Track User Activity and Workload in Jira?
The leadership leap: From chaos to clarity with Strategy Collection
Building in Public: How Atlassian designs and ships in the AI era
David Hoang (Atlassian)
Braindate: Connect, share and learn
Briefing: Ubisoft | Automation Discussion
Briefing: WienIT EBC
Briefing: Vodafoneziggo | Strategy Collection
Briefing: Aumovio | Dev AI / Jira Discussion
Briefing: Richemont | AI Governance Discussion
[Repeat] Operationalize Rovo agents with subagents, evaluations, and autonomy
Sven Peters (Atlassian)
Briefing: Safran Group EBC
Briefing: Bosch | Cloud Admin Briefing
The 60-minute build lab: agentic delivery for Teamwork Collection practitioners
Jovana Dunisijevic (Atlassian), Thomas Hardin (Atlassian)
Briefing: Amadeus Confluence Briefing
Briefing: KLM | Service Management & Assets
Briefing: TUI TWC Briefing
Briefing: Danske Bank | MCB
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
What your strategy isn't telling you: a 15-minute portfolio reality check with Strategy Collection and MCP
Natalia Baryshnikova (Atlassian)
AI-ready & secure: 5 ways to build a teamwork graph that's always working
Matt Reiner (K15t)
Stop Adding AI to broken workflows: How to transform AI into value for your teams
[Braindate]: Ask me anything about partner marketing
[Braindate]: Having The Best Time — the Documentary
[Braindate]: Let's Partner: Customer-Side Expertise + the Full Range of Atlassian Services
[Braindate]: How Can I Help Your Atlassian Business Grow?
Briefing: E.ON | MCB
The compounding advantage: Turning connected context into AI-powered acceleration with Teamwork Collection
Claire Drumond (Atlassian), Sanchan Saxena (Atlassian)
[Braindate]: Rovo + Claude (in Production), Europe Edition
[Braindate]: Jira Assets to Business Resilience: Mapping the dependencies that matter. #RiffleResilience
[Braindate]: Avoid a Surprise Rovo Bill on 3 December: Find Your Number, Set Your Cap
[Braindate]: How are you solving assignment groups in JSM? There must be a better way!
[Braindate]: Who Has Access to What in Jira And Can You Actually Prove It?
[Braindate]: Sandbox to production: how do you promote Jira config changes today?
[Braindate]: Sys Admins - Come together and share your hints, tips and workarounds.
[Braindate]: Why not to write a technical book
[Braindate]: Revamped marketplace publish flow
[Braindate]: Die rechtzeitige Atlassian Cloud-Migration trotz regulatorischer Anforderungen
[Braindate]: How do you give AI agents the context they need to be effective?
[Braindate]: Using Rovo and Claude to solve your business pains with outcomes-driven agents
[Braindate]: Differentiate & Win: Partner Capability Framework
[Braindate]: HOW TO HELP JIRA TO HANDLE COMPLEX DECISION-MAKING
Braindate: Connect, share and learn
State of product 2027: What product leaders get wrong about AI
Axel Sooriah (Atlassian)
Agents at scale: TBC Bank’s AI-first transformation
MaSonya Scott (Atlassian)
Briefing: Amadeus AI SDLC Briefing
Briefing: rohde-schwarz| Cloud Briefing
Briefing: Sanofi | Confluence Content Management Briefing
Briefing: equans.com
Briefing: Aldi-Sued Rovo Value Discussion
Briefing: Infineon | Forge, MP Apps Discussion
Briefing: vodafoneziggo | StratCo Demo
Briefing: Accenture | Rovo
Briefing: Lufthansa | Cloud Migration Discussion
Briefing: Mercedes-Benz | BRIE Briefing
Reception on Expo Floor
[Braindate]: Assets and stuff
[Braindate]: Marketplace Partner Incentive Programs
[Braindate]: Lithuanian Corner 2: an open discussion to ask anything in Lithuanian
[Braindate]: Guiding people through AI adoption: Learning from unmet needs to build safe, productive habits
[Braindate]: Atlassian Tools in Academic Research and Administration
[Braindate]: How to do Project Management in Jira ?
[Braindate]: Data Loss Prevention with Guard Premium, but how? Where to start?
[Braindate]: Forge Roadmap Q&A
Braindate: Connect, share and learn
Briefing: Qube RT | Cloud Migration Briefing
Briefing: knorr-bremse.com- JSM Expansion & SNOW Takeout
Briefing: erstegroup| Atlassian Briefing
Briefing: Richemont | Confluence Discussion
Explore the Expo
[Repeat] Rovo: Proactive AI that eliminates context switching
[Repeat] Strategy Collection demo: Strategic context for the age of AI execution
Keith Renison (Atlassian)
[Repeat] Rovo skills: AI shortcuts for smarter teamwork
From Loom to live in hours: Inside the Rovo-powered SDLC at Atlassian Williams F1 Team
Chelsea Bullock (Atlassian), Richard Sworder (Atlassian Williams F1 Team)
[Braindate]: Vibe coding Forge apps
Build agentic workflows your whole team can use
Shihab Hamid (Atlassian), Sushant Koshy (Atlassian)
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
[Braindate]: Marketplace Partner Incentive Programs
[Braindate]: Understanding the ROI of AI-Assisted Engineering
How Adyen and a global travel tech company built developer experience programs that prove AI’s ROI
Braindate: Connect, share and learn
[Repeat] Build the app your team needs: no coding required
Caterina Curti (Atlassian)
[Repeat] Collect information with forms in Jira
Rob Hean (Hean.tech)
Briefing: INGKA Ikea | MCB
[Repeat] The 60-minute build lab: agentic delivery for Teamwork Collection practitioners
Jovana Dunisijevic (Atlassian), Thomas Hardin (Atlassian)
Breakout & learning sessions
Team Talk: Welcome to day 2 – leading with context
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Marketplace GTM teardown: What’s really constraining your growth?
Briefing: Brainrocket | Atlassian Briefing
Briefing: Desjardins | Cloud Discussion
Briefing: SEB ServCo EBC
Briefing: Bouygues| DX Briefing
Briefing: DKB Backup & Restore EBC
Briefing: Natwest | Cloud Performance
Briefing: Deloitte (DE)| Cloud Briefing
Briefing: EWE | StratCo Briefing
Briefing: mercedes-benz | Platform Usages
Briefing: Fintraffic Rovo/ITSM EBC
Briefing: Deloitte| Platform Engineering at Scale Briefing
From detection to resolution: How Autonomous IT changes the way we work
Rethink collaboration: Make Microsoft Teams part of the Jira workflow
Andreas Schmidt (yasoon)
Demo: Protect the data driving your teams (and AI) forward with Guard
[Braindate]: Let’s discuss jira
Team Talk: Inside product development
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: You bring the app; I’ll bring the content ideas ✨
[Braindate]: Your automation- and usage-based bill starts on 3 December. What is your number?
[Braindate]: Get Rovo + Claude Out of Pilot: Trade Patterns That Run in Production
[Braindate]: Using Forge to extend Jira, Confluence, and Rovo
[Braindate]: Spanish corner - Sharing JSM good practices
[Braindate]: AI Adoption: Less Hype, More ‘Ohhh Now I Get It’
[Braindate]: Differentiate and Win with Partner Capability Framework
[Braindate]: Forge Roadmap Q&A
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
Briefing: Belastingdienst | MCB
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Unleashing AI’s Trapped Value Inside the Enterprise SDLC
[Repeat] Your Atlassian context, in Claude, ChatGPT, and any AI agent
Jemma Swaak (Atlassian)
[Repeat] Get answers from across your site with Rovo
Strategy Collection: turn AI speed into outcomes
Asha Thurthi (Atlassian), Helen Lau (Commonwealth Bank of Australia), Monica Girolami (Atlassian)
[Repeat] Turning customer feedback into better roadmap decisions: An AI-assisted product lifecycle
EU regulation decoded: Cloud, AI, and what's next
Briefing: The AA & McLaren EBC
Briefing: sanofi.com
Briefing: Lufthansa | Teamwork Graph & Strategic Roadmap Briefing
Briefing: Henkel | Rovo & Security Briefing
Briefing: Revolut | AI DevEx Discussion
[Repeat] From idea to rollout: build your first Rovo triage agent
[Repeat] Configure queues for agent triage
Rob Hean (Hean.tech)
Briefing: Sephora Rovo EBC
Briefing: Apple | JSM Briefing
Briefing: akdb | Executive Briefing
Briefing: slsp.sk
[Repeat] The SDLC, upgraded: leveraging AutoDev for AI-driven delivery
Evan Cook (Atlassian), Jovana Dunisijevic (Atlassian), Warren Marusiak (Atlassian)
Briefing: MSG | Strategy Collection
Team Talk: High performance with Atlassian Williams F1
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
[Braindate]: Ask me anything about partner marketing
[Braindate]: Running your AI SDLC with Jira
[Braindate]: Your Jira data have numbers, but still missing answers? Let's talk data insights & reporting
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: Enterprise Service Management with JSM - different portals vs chaos in one
[Braindate]: AI Adoption: What Should We Automate — and What Should Stay Human?
[Braindate]: JSM - Rovo Service and incident management best practices
[Braindate]: Private Offers
[Braindate]: Customer meeting for meeting space
[Braindate]: Are Your Jira Reports Showing the Full Story?
[Braindate]: [Must-Know for Admins] Atlassian Usage at a Glance : From Monitoring to Optimization
[Braindate]: Stop prioritizing Jira tickets. Start predicting them. Predict SLA breaches before they happen
[Braindate]: Considering deploying your Atlassian estate on AWS ? Join us for an open discussion
[Braindate]: Sales plays for Marketplace Partners
[Braindate]: What if your service desk sounded human again? Scaling customer support with CSM and AI
[Braindate]: Validate Before You Build: Using Rovo to Pressure-Test Partner Solutions Early
[Braindate]: Protect the Deal: Deal Registration, PVR & Joint Value Plans in Practice
[Braindate]: CUSTOMER SERVICE MANAGEMENT: WHAT WE’VE LEARNT AFTER OUR FIRST 12 MONTHS IN THE MARKET.
[Braindate]: OKRs with Rovo AI & beyond
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
From firefighting to flow: How NTT DATA's agentic delivery orchestration improves delivery efficiency by 30%
AI-native operations: From reactive to proactive incident prevention & detection
Compliance without compromise: Adopting Cloud for EU enterprises
Imran Khan (Atlassian)
[Braindate]: Let's chat about governance and how to keep you Jira instance and user management in check!
[Braindate]: Let’s discuss strategy
[Braindate]: You bring the app; I’ll bring the content ideas ✨
Briefing: Ubisoft | Migration Discussion
Briefing: barclays | FDE Briefing
Briefing: Daimler Truck | FDE Briefing
Briefing: mercedes-benz| Strategy Collection Briefing
Briefing: Richemont | Analytics Discussion
Briefing: McLaren | TWC Briefing
Briefing: Danske Bank AI EBC
Briefing: Amadeus JPD Briefing
Briefing: Spar-ics | GCP Discussion
Briefing: ABN DX EBC
Briefing: Deloitte| Rovo Briefing
Motorola Solutions accelerates comprehensive cloud upgrade with FastShift
Amit Oberoi (Atlassian)
Building the agentic future of product discovery
How the BBC is using Rovo to govern knowledge at scale
Alisa Gunina (BBC)
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
Team Talk: AI-powered service
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Goals for humans vs goals for agents
[Braindate]: Product differentiation in an agentic world
[Braindate]: Entre administradores de Atlassian nos entendemos
[Braindate]: Become the AI-Compliance Advisor Your Regulated Customers Need
[Braindate]: Context Is the Moat: Positioning Atlassian in a Multi-AI World
[Braindate]: All things Rovo Platform Skills
[Braindate]: Vibe coding Forge apps
[Braindate]: The Transformation Stack: Prove Customer Impact & Drive Partner Growth
[Braindate]: Technology moves faster than adoption: how do we stay sane in today’s world?
[Braindate]: Discovery and ideation for the AI era
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Let’s discuss learnings
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
Briefing: Fintraffic Focus EBC
Briefing: munichre | DX Briefing
Briefing: Hexagon Platform EBC
Briefing: Henkel | Confluence
Briefing: lufthansa-group | Strategy Collection
Briefing: Saab Group Cloud EBC
Briefing: schaeffler | JDP Briefing
Briefing: Edenred EBC
Briefing: Axel Springer AI SDLC EBC
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: What are your biggest challenges with capacity planning and time tracking in Jira?
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
[Braindate]: Differentiate & Win: Partner Capability Framework
[Braindate]: AI + Platform Solution Keynote Debrief
[Braindate]: Revamped marketplace publish flow
[Braindate]: Bamboo - are there any users out there?
[Braindate]: Strategy to Delivery: How Leaders Steer a Connected Operating Model
Braindate: Connect, share and learn
Team Talk: Community Interview
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: The 30-Minute Unblocker: Bring a Hard Challenge, Leave with an Action Plan
Briefing: Capgemini | Atlassian Analytics & Data Lake
Briefing: mBank | JSM Discussion
Briefing: Saint-Gobain Cloud EBC
Briefing: CAGIP Units EBC
Briefing: Delivery Hero | DevEx Briefing
Briefing: Morgan Stanley | Rovo & AI Governance
Briefing: lbbw | Back-up & Restore Briefing
Briefing: stellantis | Strategy Collection Briefing
Briefing: Infineon | Atlassian Rovo Discussion
Briefing: Lufthansa | UBP Briefing
[Repeat] First Look: the next generation of employee support in Jira Service Management
Premanku Chakraborty (Atlassian)
Briefing: Deloitte| Cloud Sweden Briefing
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Repeat] From single agent to agentic system: Build agentic workflows in Rovo Studio
Sven Peters (Atlassian)
[Repeat] Rovo Chat in action: One interface, every kind of work
[Braindate]: Enterprise Sales and Leveraging PDMs
[Braindate]: SCALING AI ACROSS THE ENTERPRISE: GOVERNANCE, TRUST, AND EVERYDAY PRODUCTIVITY.
[Braindate]: Service delivery metrics - Are they still relevant in the AI world?
[Braindate]: Past the coding assistant: where AI SDLC stalls at plan, review and release
[Braindate]: Usage Based Pricing for Marketplace apps
The AA's AI transformation: One connected system to rule strategy, governance, and delivery
[Braindate]: Rovo/AI Governance in Practice & in line with the EU AI Act
Briefing: Brainrocket | Taroon
Braindate: Connect, share and learn
[Repeat] AI-led strategy in action: Explore Strategy Collection with Rovo
[Repeat] Permission to innovate: Building AI guardrails that work
Gabriela Cardona (Atlassian)
[Repeat] Assets: build it live, from data ingestion to the new data model and hardware management
Silvia Davis (Atlassian)
[Braindate]: Unlocking Atlassian Growth with AWS: Co-Funding, Co-Sell & Co-Innovation Programs
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: Saint-Gobain ITSM EBC
Briefing: DPG Media Briefing
Briefing: Apple | Guard Prem Briefing
Briefing: Axpo | JSM Discussion
Briefing: Infineon | Atlassian Jira Discussion
Briefing: Hapag-Lloyd | Cloud | Rovo Briefing
Briefing: BAE Systems | Atlassian Cloud Briefing
Briefing: DKB Service Collection EBC
Briefing: Schaeffler | Value Briefing
Briefing: Capgemini | Units & Instance Governance
Briefing: Belastingdienst EBC
Making change stick at 200 MPH: How Atlassian Williams F1 team uses the Teamwork Graph to accelerate work
The agentic PMO: Scaling delivery with Rovo and Claude
Right tool, right job: Native, Rovo & ScriptRunner
Closing Keynote: What becomes possible
Mike Cannon-Brookes (Atlassian)
Champions VIP Space at BASH
Join us in Amsterdam,
5 October
Partner Accelerate will be at the RAI Amsterdam Convention Centre on Monday, 5 October 2026 at Team '26 Europe (6–8 October).

Frequently asked questions
Is Partner Accelerate included with Team '26 Europe?
Is Partner Accelerate included with Team '26 Europe?
Yes — it's part of your Team '26 Europe registration. Select Partner Accelerate at checkout and you're set. One ticket covers Partner Accelerate on Day 1 plus full Team '26 Europe access all week.
What does my Team '26 Europe ticket include?
What does my Team '26 Europe ticket include?
Everything. Partner Accelerate on Day 1, plus a full week of Team '26 Europe — sessions, expo, and access alongside your customers. It's a bigger experience than before, all in one registration.
Where are the product sessions?
Where are the product sessions?
At Team '26 Europe — in the same rooms as your customers. Your curated Partner Journey maps the sessions that matter most to your practice and interests.
Why is it only one day?
Why is it only one day?
We concentrated strategy into one high-signal day and opened the rest of the week. You get Partner Accelerate plus full Team '26 Europe — more days with Atlassian, not fewer.
What about technical enablement?
What about technical enablement?
Team '26 Europe offers deeper technical content than two days of Partner Accelerate ever could. And partner enablement is getting a serious upgrade — you'll hear more at Partner Accelerate.
We used to attend for free, why has this changed?
We used to attend for free, why has this changed?
Partner Accelerate is still free. It's included with your Team '26 Europe ticket, which gives you access to the full conference all week — sessions, expo, networking, and the Partner Lounge.
Why should my executives attend?
Why should my executives attend?
This is the one moment in the year where Atlassian's senior leadership speaks directly to partner leaders about ecosystem direction, investment priorities, and where we're going together. Then your execs walk into Team '26 Europe and sit next to the customers they serve.
Is it worth traveling for just one day?
Is it worth traveling for just one day?
You're not traveling for one day — you're traveling for the week. Partner Accelerate on Monday, then the full Team '26 Europe experience through Thursday. One trip, more access than ever.
Can I attend virtually?
Can I attend virtually?
Partner Accelerate is in-person only — no virtual option. But all content will be available on-demand in the Enablement Academy within a few weeks, so your broader team can access everything.
If I'm already going to Team '26 Europe, why do I need Partner Accelerate?
If I'm already going to Team '26 Europe, why do I need Partner Accelerate?
The strategic briefing on Monday doesn't repeat at Team '26 Europe. Partners who are there walk into Tuesday with context that everyone else is missing.
Should I send my whole team?
Should I send my whole team?
Everyone is welcome. Partner Accelerate is built for the people focused on strategy and ecosystem direction. Team members looking for product and technical content should plan for Team '26 Europe — that's where those sessions live.
Will Partner Accelerate sessions be recorded?
Will Partner Accelerate sessions be recorded?
Yes. All content will be available on-demand in the Enablement Academy within a few weeks. Every session connects to follow-up actions, playbooks, and learning paths.
Do partners get a discount on Team ’26 Europe registration?
Do partners get a discount on Team ’26 Europe registration?
No. Partners pay the same individual pass price as customers. Discount codes and bundle pricing are not available to partners, whether sponsoring or non-sponsoring. Partner Accelerate itself is included at no extra cost.
We’re sending five people. Can we get bundle pricing?
We’re sending five people. Can we get bundle pricing?
Bundle pricing is not available to partners. Each partner attendee registers individually at the current phase price. If you’re a sponsoring partner, your package includes a set number of complimentary passes — check your agreement for details.
Your Team '26 Europe week
starts here.
