We’re excited to announce that Partner Accelerate is sold out! Please note that Partners can still register for Team '26 Europe. It is only Partner Accelerate that is sold out.

Unleashing partner potential, together

Unleashing partner potential, together
A partner-only day of strategy with Atlassian leadership before Team '26 Europe begins. Get the vision, the direction, and the context to lead every conversation for the week ahead.
5 October, 9:30 - 17:30
Amsterdam, Netherlands
* Co-located with Team '26 Europe at RAI Amsterdam. Same venue, same week — your conference week starts here.
One day. Total strategic focus.
Get aligned before the doors open to everyone.
Partner Accelerate is a focused, partner-only day of ecosystem strategy delivered by Atlassian's senior leadership before Team '26 Europe begins. No duplicated product content. Just the strategic context that turns your Team '26 Europe week from attendance into advantage.
Why attend Partner Accelerate?
Experience one concentrated day built around what matters most to the people who bring Atlassian to market.
Hear the partner
strategy first
Hear the partner strategy first
Morning keynotes on ecosystem vision, GTM priorities, and the investment signals shaping your business this year.
Go deeper after the keynote
Go deeper by partner type
Four back-to-back afternoon deep dives that move from building AI solutions to selling by industry, driving adoption, and co-selling with Atlassian
Get the most out of your week
A partners opening session on Tuesday points you to the sessions, conversations, and connections that matter most for your business
The Partners-Only Braindate Lounge
Network with peers and Atlassians, and get answers you didn't hear on stage.
Morning - Main stage keynotes
Tuesday, May 5, 2026 PDT |
|
|---|---|
| 9:35 - 9:50 |
Sizzle reel + Opener (15 min) Speakers
|
| 10:45 - 11:15 | Break (30 min) |
| 11:15 - 12:15 |
The Partner Opportunity Speakers:
|
| 12:15 - 1:30 | Lunch (75 min) |
Afternoon — For PA '26 EU, we have One Unified Track
Tuesday, May 5, 2026 PDT |
|
|---|---|
| 13:30 - 14:15 |
The Ecosystem is the Exponent | More surface to build on, more ways to sell and the AI platform underneath it all For partners already building on Atlassian who want to know where the next opportunity is. AI has changed what your customers expect and what you can build and sell on Atlassian. The platform's surface area has expanded dramatically, and for partners that means new solutions to create and new lines of sight to revenue. Leave with a map of the platform surfaces open to you now, framing real AI opportunities, and proof from partners already turning them into a business. Speakers
|
| 14:15 – 15:00 |
The Industry Imperative: Turning Platform Breadth Into Buyer-Specific Value Learn how Atlassian, AWS, Solution Partners, and Marketplace Partners come together to solve industry-specific pain across four priority verticals, moving from generic platform claims to repeatable, buyer-specific solutions. Speakers:
|
| 15:00 – 15:30 |
Break (30min) |
| 15:30 – 16:15 |
Better Together: Delivering Value to our Customers with Partners and Atlassian Services Delivering value for enterprise customers isn’t a solo act. In this session, we’ll look at how Atlassian’s services organization is changing the way it works, and why partners are central to that shift. We’ll get into how our services teams and partners work side by side, who does what, where the handoffs happen, and how we bring the right mix of people and products together to stand up solutions that hold up to complex enterprise requirements. Speakers:
|
| 16:15 – 17:00 |
Delivering Customer Value Together: Co‑Selling with Atlassian Learn how Atlassian defines and communicates value to enterprise customers, and how to activate our co-sell framework, Deal Registration, Partner Value Registration, and Joint Value Plans to protect opportunities and grow revenue together. Speakers:
|
| 17:00 - 17:10 |
Closing - Send off to Team |
Agenda
The Enterprise Opportunity
Brian Duffy (Atlassian), Sanchan Saxena (Atlassian), Tamar Yehoshua (Atlassian)
The Ecosystem Is the Exponent | More surface to build on, more ways to sell and the AI platform underneath it all
Adam Taisch (Atlassian), Carla West (Atlassian)
The Industry Imperative: Turning Platform Breadth Into Buyer-Specific Value
Adrianne Ward (Atlassian), Julie Mohr (Forrester)
Better Together: Delivering Value to our Customers with Solution & Marketplace Partners and Atlassian Services
Abbas Haider Ali (Atlassian), Jim Stoeckel (Atlassian), Mike Algozer (Atlassian)
Co-Selling & Solution Selling: Aligning with Atlassian Field Sales
Bobby Taylor (Atlassian), Chris Hemphill (Atlassian), June Bronwasser (Atlassian)
Partner Welcome Reception
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IT Professionals
From Data Center to Trusted AI: How Lloyds Banking Group transforms engineering in a Regulated World on Cloud
How University of Technology Sydney turns strategy into investment decisions
How Roche Pharmaceuticals cracked the code on Cloud Enterprise
Builders
Business Users
Build an AI-native SDLC in Jira: How Atlassian did it and how you can too
From vision to execution: How Temenos is modernizing strategy
Partner Accelerate
AMA with Chelsea Bullock, Jonno Katahanas, Matthew Chanham
Command the Shift: The Champion’s Playbook for AI Governance
Rovo in Production: Two Enterprises, Real Return on Time and Effort
Rovo Agents in the Real World: Advanced Automation from Personio
Community Chaos to Connected Impact with Teamwork & Rovo
The Ecosystem Is the Exponent | More surface to build on, more ways to sell and the AI platform underneath it all
Carla West (Atlassian)
More Than an Event: Community Building in Uncertain Times — The ACE Kyiv Story
Ouch, That Hurt! Shaping Your Community with the Community
The Industry Imperative: Turning Platform Breadth Into Buyer-Specific Value
Beyond the Event: Content Creation
Scaling Your Voice: LinkedIn System That Survives Busy Schedules
Crossing the Chasm: The Field Guide to Rovo Adoption Nobody Hands You
Better Together: Delivering Value to our Customers with Solution & Marketplace Partners and Atlassian Services
Jim Stoeckel (Atlassian)
Redesigning Ways of Working with the AI Native SDLC
Let Assets Do The Work
Co-Selling & Solution Selling: Aligning with Atlassian Field Sales
Chris Hemphill (Atlassian)
Atlassian staff huddle
Atlassian staff mixer
Partner Welcome Reception
TEST: Session 2
TEST: Session 1
Tamar Yehoshua (Atlassian)
Briefing: Deutsche Börse | AI Discussion
Briefing: Deloitte| TWG Briefing
[Braindate]: Future of Work: how can we build a better foundation for work/life balance?
Briefing: Richemont | Goals & StratCo Discussion
Briefing: Flutter EBC
Briefing: Aumovio | ServCo Discussion
Briefing: lbbw | FDE
Briefing: Danske Bank Strategy Collection EBC
Getting Started with Forge
Ian Gil Ragudo (Atlassian)
Briefing: L&G | Avani
Team 101: Product Managers
Team 101: Business Teams
Margo Sakova (Oboard)
Team 101: IT Professionals
MaSonya Scott (Atlassian), Silvia Davis (Atlassian)
Team 101: Developers
Jovana Dunisijevic (Atlassian), Warren Marusiak (Atlassian)
Team 101: Partners
Briefing: rheinmetall.com
Briefing: mercedes-benz | Team Work Graph
Briefing: Continental Tires AI SDLC EBC
Briefing: Deloitte | DX Leadership Connect
Briefing: Morgan Stanley | Vikram + Ken
Briefing: Apple | Strategy Collection Briefing
Briefing: wise.com
Briefing: Ubisoft | Rovo Discussion
Briefing: McLaren | JSM Briefing
Breakout & learning sessions
How Confluence is re-shaping modern knowledge work
Dustin Smith (Atlassian)
From AI investment to organizational speed: How Expedia is connecting their operating model
Vache Moroyan (Atlassian)
Designing for flow: How Atlassian Williams F1 Team is building an AI led System of Work
Andrew Boyagi (Atlassian), Jessica Burr (Atlassian), Matt Harman (Atlassian Williams F1 Team), Richard Sworder (Atlassian Williams F1 Team)
Beyond Excel: Reimagining industrial field service operations at Siemens Energy
Johannes Tegethoff (HiQ GmbH), Ulrich Tschakert (Siemens Energy)
Closing the context gap: From local coding sessions to verified delivery
Natalija Fuksmane (Atlassian), Ryan Jiang (Atlassian)
Briefing: Axpo | Jira Discussion
Briefing: barclays | Forge Briefing
Briefing: Capgemini | Rovo Governance & AI at Scale
Briefing: privatbank.ua
Configure queues for agent triage
Rob Hean (Hean.tech)
Briefing: Schwarz DX Briefing
Briefing: Wise | JPD Briefing
Briefing: KLM | Core Platform
Operationalize Rovo agents with subagents, evaluations, and autonomy
Sven Peters (Atlassian)
Briefing: Continental Tires Rovo EBC
Briefing: Richemont | Loom
Briefing: Bosch | Confluence Briefing
Briefing: Accenture | Ken
Briefing: volkswagen | ServCo briefing
Briefing: Adidas | AI Discussion
Briefing: valtech.com- 1000 -> 1200 JSM Enterprise
Briefing: wolterskluwer.com - Hybrid ELA - 6000
Briefing: Aumovio | FDE & Fastshift Discussion
Briefing: Logicalis | ServCo Discussion
Briefing: MSG | Vikram
Briefing: Schwarz TWC Briefing
Briefing: mercedes-benz | AI Observability Briefing
Briefing: Richemont | JPD Discussion
Briefing: Apple | Confluence Briefing
Briefing: DHL Rovo EBC
Briefing: Notino | Cloud Briefing
Briefing: Delivery Hero | Service Management Strategy
Explore the Expo
Enterprise-grade, context-aware: What’s new across the Atlassian Platform
Etai Mizrahi (Atlassian), Michael Fedulov (Atlassian)
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Give coding agents the context behind the code with the Teamwork Graph
Rovo: Proactive AI that eliminates context switching
[Braindate]: When you think of the future of work, what is one must-have?
[Braindate]: Joint Co-Marketing: What Actually Moves the Needle with Enterprise Accounts?
[Braindate]: How are you solving assignment groups in JSM? There must be a better way!
[Braindate]: HR Deserves Better Than a Ticket Queue
[Braindate]: Making AI Work in Jira: What’s Working, What Isn’t, and Real Team Impact
[Braindate]: Introverts unite: let’s meet up and share strategies for making connections
[Braindate]: AI-Driven Quality Management: Balancing Innovation and Regulation
[Braindate]: ISO compliance without the spreadsheet chaos
[Braindate]: Italian community ! Everyone is welcome
[Braindate]: Rovo or Claude? Sort Your Ten Most Common Tasks at the Table
Data Center and beyond: Roadmap, readiness, and a path forward
Patrick Buech (Atlassian)
[Braindate]: Best Practices for Building a Flowless Customer Journey with JSM
[Braindate]: How AI can turn your customer service team from a cost center into a revenue generator?
From pilots to production: Scaling the AI SDLC with OpenAI and Atlassian
Ming Wu (Atlassian)
[Braindate]: Confluence cases beyond docs: project management, operational tracking, executive reporting
Axpo's three-act journey to modern ITSM
[Braindate]: How to organize tech teams in age of AI?
How teams make Rovo part of how they work
Natalia Lezhai (Personio), Razvan Nechifor (Edenred SE)
The Platform is the product: What's next for extensibility on Atlassian
Alan Braun (Atlassian), Felipe Luisi (Lucid Motors), Tim Pettersen (Atlassian)
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: Differentiate & Win: Partner Capability Framework
[Braindate]: Interfacng with Jira and Confluence, where keyboard, mouse and touchscreen are no option...
AI-led strategy in action: Explore Strategy Collection with Rovo
Administer Rovo in your organization
Rob Hean (Hean.tech)
Braindate: Connect, share and learn
Groundwork: Build an AI-Powered Forge Pipeline
[Braindate]: From five ITSM tools to one: making consolidation actually pay off
Briefing: Schwarz Cloud Briefing
Briefing: Thoughtworks | Confluence AI Briefing
Briefing: Würth IT | JSM Leadership Discussion
Briefing: EDF Sovereign EBC
Briefing: DHL Analytics EBC
Briefing: Nestle | Confluence Whiteboards
Briefing: Vanderlande Cloud Migration EBC
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Automotive / Manufacturing Roundtable
SpotOn’s AI transformation: Scaling Rovo to 1,000+ employees
Ryan Boyd (SpotOn)
From ticket to teamwork: Customer service in the Atlassian System of Work
Dorothea Linneweber (Atlassian)
Connect your digital and physical world to AI with Assets in Jira & Teamwork Collection
Michael Fedulov (Atlassian)
How Trivago's legal team built a permission-first AI practice
[Braindate]: Beyond Chatbots: How Agentic Voice AI is Reshaping Customer Experience?
[Braindate]: How Can I Help Your Atlassian Business Grow?
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Wrangling JSM at scale: when one instance becomes ten
[Braindate]: Can You Trust AI With Your Jira Audit and Compliance Data?
[Braindate]: Drowning in Subtasks? Let's Find an Alternative Way to Break Down Processes
[Braindate]: Exploramos extrategias para optimizar las instancias ante los cambios de modelo de facturación
[Braindate]: Protect the Deal: Deal Registration, PVR & Joint Value Plans in Practice
[Braindate]: Proving Value of AI Operating Model: Success Factors & KPIs, lets learn together!
[Braindate]: Marketplace-led growth: The GTM plays working now--and the ones that aren’t
[Braindate]: Learning from Failure: what’s one lesson you’ve learned from taking a big risk?
[Braindate]: Both Ways: Bug Triage at 2am - Ask Claude, or Have Jira Call It?
[Braindate]: Selling to the C-Suite: Win Big Transformations with Strategy Collection
[Braindate]: Got something to say about Bitbucket and/or Bitbucket Pipelines?
[Braindate]: Admin Talk: What’s Working for You? Sharing challenges and ideas for managing Jira & Confluence
[Braindate]: Paying twice to edit a spreadsheet? Confluence plus Microsoft 365 license overlap.
[Braindate]: The Forgotten Side of Marketplace Apps: Your Exit Strategy
[Braindate]: Are you still using Jira Dc? What is stopping you from migrating?
[Braindate]: Marketplace Apps and Migrations
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
[Braindate]: Sales plays for Marketplace Partners
[Braindate]: Grow Where You’re Known: How Existing Customers Create Better Greenfield Opportunities
Braindate: Connect, share and learn
First Look: the next generation of employee support in Jira Service Management
Premanku Chakraborty (Atlassian)
Scale Rovo responsibly: Governance, ROI, and growth
Ashwini Rattihalli (Atlassian)
Turning customer feedback into better roadmap decisions: An AI-assisted product lifecycle
Enterprise scale meets agentic speed: Bitbucket as the software delivery platform for the AI era
Inside Atlassian: A cross-functional model for AI at scale
Alicia Lenart (Atlassian), Chelsea Bullock (Atlassian), Jackie Davis (Atlassian)
Smarter administration to scale your organisational impact
Alok Jain (Atlassian)
Maximising your context layer with the Teamwork Graph
Martin Bild (Axel Springer)
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Assets: build it live, from data ingestion to the new data model and hardware management
Silvia Davis (Atlassian)
Briefing: mBank | Cloud Migration Discussion
Briefing: Inverso | Atlassian Briefing
Briefing: Engie | JSM Discussion
Briefing: Adidas | TWC
Briefing: Aldi-Sued Rovo Discussion
Briefing: gkvi.de
From idea to rollout: build your first Rovo triage agent
[Braindate]: What are your Jira customers still missing?
Appfire's next wave: New GA innovation across Jira, Confluence & AI-native features
Kevin Stark (Appfire)
Create a self-improving SDLC with AI measurement and AI enablement by DX
Great JSM agents don't start with AI
[Braindate]: Migrations / Forge Development
[Braindate]: How Can I Help Your Atlassian Business Grow?
[Braindate]: Unlocking Growth with AWS: Co-Funding, Co-Sell & Co-Innovation Programs for Partners
[Braindate]: Your automation- and usage-based bill starts on 3 December. What is your number?
[Braindate]: Past the coding assistant: where AI SDLC stalls at plan, review and release
[Braindate]: Data Center hits end of life in 2029. Is your plan real?
[Braindate]: Stop Random Acts of Marketing: Why Single Tactics Won’t Scale Partner Growth
[Braindate]: Marketplace Experience Feedback Session
[Braindate]: Finding the right partners to build with. How do you decide in this era of tool sprawl?
[Braindate]: Using Rovo and Claude to solve your business pains with outcomes-driven agents
[Braindate]: Files in SharePoint, work in Jira: automating the gap in Jira and JSM.
[Braindate]: Become the AI-Compliance Advisor Your Regulated Customers Need
[Braindate]: Braindate curious? A beginner-friendly guide to what to expect
[Braindate]: Who approved that workflow change? Proving governance of Jira configuration to auditors
[Braindate]: Customer Service Management - the what, the why and the how!
[Braindate]: From four-eyes to complex approvals: How do you run compliance-grade approvals in Jira?
[Braindate]: New AI Surfaces in Forge - Assignable agents, Forge LLMs, & Rovo
[Braindate]: 🎯 Cross-functional chaos: How to align business and tech teams with OKRs
[Braindate]: One Portal, Hundreds of Forms: How Do You Keep It Simple?
[Braindate]: Enterprise Rovo in practice: guardrails, permissions, credits
[Braindate]: How do we modernise risk management within businesses using Atlassian
Braindate: Connect, share and learn
Briefing: Rexel | Vikram
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Turkish Market, Consulting and Marketplace Apps Corner
[Braindate]: You bring the app; I’ll bring the content ideas ✨
[Braindate]: Let’s discuss jira
Briefing: lbbw | AI in SDLC
Briefing: mBank | Product Roadmap Discussion
Briefing: Mercedes-Benz | Forge Briefing
Briefing: Mizuho-sc | Bitbucket Discussion
Briefing: Adidas | StratCo | Goals
Briefing: Rational EBC
Briefing: hilti.group
Briefing: Aldi-Sued DevAI Discussion
Briefing: Daimler Truck | Cloud Migration Briefing
Welcome Reception
[Braindate]: Procurement Intake and Orchestration on JSM. How it works for whom and why
[Braindate]: Italian corner: Facciamo due chiacchere in italiano!
[Braindate]: Challenges and Blockers for AI in EU Data Sovereignty
[Braindate]: discuss how AI evolve, its potential side effects, chatbot strategies, and AI hallucination
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: Context at Scale: How do we build trusted knowledge for Humans and AI
[Braindate]: Backing up Atlassian Cloud: what native covers, and what we still own
[Braindate]: The ServiceNow Displacement Playbook - What gaps remain?
[Braindate]: Scaling AIOps Through DevOps and Observability Partnerships
[Braindate]: Authentic & Agentic: How can authenticity become our differentiator in an AI world?
[Braindate]: Clear your migration backlog without hiring more experts
[Braindate]: I would like to have a discussion with an Atlassian SME about migrating from JIRA SM to JIRACSM
[Braindate]: Lithuanian Corner: an open discussion to ask anything in Lithuanian
[Braindate]: Are you running Atlassian Data Center products? What's your plan?
[Braindate]: How do I prove that my migration completed as I expected? What are the acceptable differences?
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
[Braindate]: How do you manage too many Jira issues across projects?
[Braindate]: Marketplace Trust Programs
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Italian corner: Facciamo due chiacchere in italiano!
Briefing: Convexin | Atlassian Briefing
Briefing: Tesco| Service Collection Briefing
Briefing: munichre| Ai Briefing
Briefing: AKDB | Cloud Briefing
Impact Maker Awards Celebration
Strategy Collection Executive Happy Hour
Explore the Expo
Team Talk: Kickoff & day 1 preview
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
Test Session 2
Founder Keynote: Your business knows better
Mike Cannon-Brookes (Atlassian), Sherif Mansour (Atlassian), Tamar Yehoshua (Atlassian), Taroon Mandhana (Atlassian)
Briefing: BW Events Briefing Test | Team 26 EU
Team Talk: Keynote recap & expo floor tour
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Service Desk Metrics? Are quantity, velocity, SLAs, and XLAs still appropriate in the AI world?
[Repeat] Give coding agents the context behind the code with the Teamwork Graph
Your Atlassian context, in Claude, ChatGPT, and any AI agent
Jemma Swaak (Atlassian)
[Braindate]: Marketplace Apps and Migrations
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
[Braindate]: JSM Portal overload? A maze for the customer? Pathfinder can help without AI consumption
[Braindate]: What if Jira came to your local dev loop - and kept up with your work, so you don't have to?
[Braindate]: Let's share our best AI agents implemented within the Atlassian suite
[Braindate]: Procurement Intake & Orchestration on Atlassian platform. What is that, for whom and how?
[Braindate]: AI that sounds sure and still gets it wrong. Where's yours getting its context?
[Braindate]: Working with regulated Atlassian customers: let's compare notes.
[Braindate]: Paying for unused seats: how do you help customers right-size and still grow the account?
[Braindate]: Testing at the Speed of AI: Managing Quality When Code Ships Faster Than Ever
[Braindate]: AI in Asset Management: Exploring AI Applications, Market Trends, and Opportunities
[Braindate]: What can LeanZero offer for free? Small but potent
[Braindate]: How do human workers survive in the AI-first world?
[Braindate]: Control Identity & Automate License Management for Cost Efficiency
[Braindate]: Turning Regulation into Opportunity: DORA, EU AI Act & Atlassian
[Braindate]: SDLC - How to measure ROI on your AI investment and answer management hard questions.
[Braindate]: What are your document approval problems, across Word, Confluence, and more?
[Braindate]: When Agents Go Rogue: "I'll be back!"
[Braindate]: What is still stopping regulated organizations from moving to Atlassian Cloud?
[Braindate]: Let’s unpack recovery priorities across Atlassian and Marketplace apps.
[Braindate]: Differentiate & Win: Partner Capability Framework
[Braindate]: Rubbish in, rubbish out: fixing your confluence rot before Rovo finds it
The SDLC, upgraded: leveraging AutoDev for AI-driven delivery
Evan Cook (Atlassian), Jovana Dunisijevic (Atlassian), Warren Marusiak (Atlassian)
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: Morgan Stanley | Guard Premium
Briefing: Deloitte | Strategy Collection Discussion
Briefing: Accenture | TWC/Loom
Briefing: Lufthansa | DX Briefing
Briefing: rewe-group.at
Briefing: lbbw | DX
Briefing: stellantis | Ai SoW Briefing
Briefing: mercedes-benz | Atlassian Rovo Briefing
Briefing: TeamViewer - DX - 1000 engineers
Briefing: Tesco | Strategy Collection
Briefing: Daimler Truck | PlugIns & Assessment Briefing
Briefing: E.ON AI EBC
[Braindate]: Let’s discuss technology
Briefing: Revolut | Tamar
Team Talk: Expo Highlights
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Strategies for Managing Atlassian Billing Changes
[Braindate]: From five ITSM tools to one: making consolidation actually pay off
[Braindate]: Let's chat about governance and how to keep you Jira instance and user management in check!
[Braindate]: Paying for users who never log in? How do you keep your Atlassian licenses lean and clean?
[Braindate]: Private Offers
[Braindate]: Atlassian in Italy: Let’s Exchange Feedback on Market & Licensing
[Braindate]: Using Rovo and Claude to solve your business pains with outcomes-driven agents
[Braindate]: How do you manage quirky behavior JIRA configuration management?
[Braindate]: End to End testing for marketplace apps experiences. Exchange of ideas.
[Braindate]: Marketplace Experience Feedback Session
[Braindate]: AI Is Easy to Try. Why Is It So Hard to Adopt? What can organizations do to turn AI enthusiasm
[Braindate]: How are you handling costs and budgets in Jira?
[Braindate]: 5 Ways Jira Can Call Claude (and What Each One Costs You)
[Braindate]: What is still stopping regulated organizations from moving to Atlassian Cloud? (Group 2)
[Braindate]: Beyond the AI Pilot: Packaging Profitable Rovo & Workflow Services
[Braindate]: Rovo for ABM: Connecting Signals to Marketing Action
[Braindate]: Customer Service Managment: the next huge vertical. Where we are, and where we are going!
[Braindate]: Migrating apps from Connect to Forge
[Braindate]: Testing at the Speed of AI: Managing Quality When Code Ships at the speed of AI
[Braindate]: HR Service Management Solution Package: Marketplace apps + partner services focused on HRSM.
[Braindate]: Delivery runs at AI speed. Does your strategy process?
Braindate: Connect, share and learn
[Braindate]: Spanish Corner: an open discussion to ask Atlassian Team anything in Spanish
[Braindate]: The 30-Minute Unblocker: Bring a Hard Challenge, Leave with an Action Plan
The Atlassian FDE: What it really takes to build with a customer
Avani Prabhakar (Atlassian)
Beyond inventory: Powering high-performance teams with Atlassian Assets
Cathi Davey (Atlassian), Richard Sworder (Atlassian Williams F1 Team)
Rovo Chat in action: One interface, every kind of work
Shravan Suri (Atlassian)
Collect information with forms in Jira
Rob Hean (Hean.tech)
[Repeat] Administer Rovo in your organization
Driving efficiency at McLaren Automotive: speed, savings, and a connected system of work
Connected context, governed action: Scaling enterprise AI with the Teamwork Graph and Rovo
Jamil Valliani (Atlassian), Rob Bissett (Atlassian)
Briefing: Blancco | CSM Briefing
Briefing: barco.com
Briefing: Desjardins | DevEx Discussion
Briefing: E.ON DX EBC
Briefing: NatWest | DX Briefing
Briefing: Schaeffler | Partnership Briefing
[Braindate]: Having The Best Time — the Documentary
[Braindate]: You bring the app; I’ll bring the content ideas ✨
Team Talk: Wrapping up Team '26 Europe
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Strategies for Managing Atlassian Billing Changes
[Braindate]: I brought Rovo to 1k folks and have bent it every way possible. AMA.
[Braindate]: Rovo Governance: Balancing User Freedom and Control
[Braindate]: Marketplace Magic: Turning Great Apps Into Stories That Stick
[Braindate]: New AI Surfaces in Forge - Assignable agents, Forge LLMs, & Rovo
[Braindate]: Your first 90 days in Atlassian Cloud: What helps admins move from migration to momentum?
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
[Braindate]: Exploramos estrategias para optimizar las instancias, ante los cambios de modelo de facturación
[Braindate]: Private - 74 software executive meeting
[Braindate]: Strategic Portfolio Management: Turn Strategy Collection into Partner Revenue
[Braindate]: How to complain effectively
[Braindate]: How to help Jira to handle complex decision-making
Braindate: Connect, share and learn
Breakout & learning sessions
[Braindate]: Keeping context clean for AI agents - implementing content retention in Confluence and Jira
[Braindate]: Paying twice to edit a spreadsheet? Confluence plus Microsoft license overlap.
[Braindate]: Migrations / Forge Development
Briefing: L&G | Tamar
Briefing: Bertelsmann Briefing
Briefing: Infineon | Atlassian GCP Discussion
Briefing: viega.de- Strategy Collection 50
Briefing: Boerse Stuttgart Strategy Collection EBC
Briefing: CAGIP JPD EBC
Briefing: Generali | Cloud Migration Briefing
Briefing: Mercedes-Benz | Assets Briefing
Briefing: Deloitte MCS Limited | Units Review
Briefing: Nestle | AI Gov, Rovo and UBP Discussion
Briefing: airbus.com
From single agent to agentic system: build agentic workflows in Rovo Studio
Sven Peters (Atlassian)
Rovo skills: AI shortcuts for smarter teamwork
Strategy Collection demo: Strategic context for the age of AI execution
Keith Renison (Atlassian)
Reactive to ready: Building an AI governance strategy that scales with you
Ashwini Rattihalli (Atlassian)
Leading with context: Lessons from Atlassian's AI journey
Avani Prabhakar (Atlassian), Mark Nolan (Atlassian)
From brainstorm to build: Eliminating the "handoff tax" with Gemini and Atlassian
Build a more inclusive team with Loom and Rovo: async workflows that work for every brain
Kit Friend (Accenture)
Permission to innovate: building AI guardrails that work
Gabriela Cardona (Atlassian)
Build the app your team needs: no coding required
Caterina Curti (Atlassian)
Beyond code generation: Making agentic software delivery work
Justin Reock (Atlassian), Matthew Canham (Atlassian)
[Braindate]: Let's chat about governance and how to keep you Jira instance and user management in check!
[Braindate]: Are we measuring what actually matters? Connecting KPIs to the strategy
[Braindate]: The challenge of managing projects with scattered tools and processes
[Braindate]: Complex Assets Migrations: Are We Ready for the 2029 Data Center Deadline?
[Braindate]: DC migration isn't done until the automations work.
[Braindate]: Protect the Deal: Deal Registration, PVR & Joint Value Plans in Practice
Briefing: Indra | Tamar
[Braindate]: Connecting external knowledge to Rovo
[Braindate]: Rovo & MCP in Regulated Organizations: Navigating Governance and Compliance
[Braindate]: Modern Marketing in the Atlassian Ecosystem: What Changed After AI?
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: Stop Being the Bottleneck: 5 Ways Jira Can Call Claude Without You
[Braindate]: How do we measure developer productivity and identify areas of improvement in the age of AI?
[Braindate]: Financial Services Industry (FSI) Roundtable
[Braindate]: Customer Service Management - AI Agents Moving Beyond Knowledge
[Braindate]: Usage Based Pricing for Marketplace apps
[Braindate]: Marketplace product differentiation in an agentic world
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: Lufthansa | Service Collection Briefing
Briefing: CAGIP TWC EBC
Briefing: volkswagen | Migration Briefing
Briefing: Engie | Rovo and DX Discussion
Briefing: Volvo Analytics EBC
Briefing: Adidas | Cloud Migration & FastShift
Briefing: Worldline EBC
Briefing: DHL PMO EBC
Briefing: Atlas Copco Rovo EBC
Your agent is only as good as its context
How VodafoneZiggo grew AI adoption 20x in five months and the impact
Navigating Sovereign Cloud in Europe
[Braindate]: Let’s discuss atlassian ecosystem
Briefing: REWE | Ken
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Let’s discuss software & internet
[Braindate]: Let’s discuss portfolio management
[Braindate]: Having The Best Time — the Documentary
Briefing: VodafoneZiggo | Tamar
[Repeat] Scale Rovo responsibly: Governance, ROI, and growth
Ashwini Rattihalli (Atlassian)
Get answers from across your site with Rovo
[Repeat] Enterprise-grade, context-aware: What’s new across the Atlassian Platform
Ben Jackson (Atlassian), Michael Fedulov (Atlassian)
Shatter the service quo: Service management for the AI era
Edwin Wong (Atlassian), Shamik Sharma (Atlassian)
[Braindate]: Your backup is fine. Now prove it: NIS2, DORA and the evidence everybody should have
[Braindate]: Right access, right license: who actually needs what in Jira and Confluence?
The leadership leap: From chaos to clarity with Strategy Collection
[Braindate]: Clear your migration backlog without hiring more experts
[Braindate]: What is stopping you from migrating to cloud? Part-2
[Braindate]: How to add customer context to your Jira tasks and JSM tickets, and why you would ever need it?
[Braindate]: How the heck do we estimate the AI’s work? Are story points dead?
[Braindate]: Past the coding assistant: where AI SDLC stalls at plan, review and release
[Braindate]: Make your automations even easier with ScriptRunner and Rovo
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
[Braindate]: Custom development with Forge
[Braindate]: Grow Where You’re Known: How Existing Customers Create Better Greenfield Opportunities
[Braindate]: Queue and Eh - Bring your JSM Queue questions and let's see if this Canadian can answer them
Insights for every team: work and data context, side by side
Etai Mizrahi (Atlassian), Tom McMahon (Atlassian)
[Braindate]: How Do You Track User Activity and Workload in Jira?
[Braindate]: Making agent sessions visible to broader team with Jira-driven local experience & code memories
[Braindate]: How to Automate Repeatable Processes in Jira Service Management?
[Braindate]: Are Your Jira Dashboards Telling the Whole Story?
[Braindate]: Enterprise Sales and Leveraging PDMs
[Braindate]: Two interesting, real-world use cases for Bitbucket Agentic Pipelines.
[Braindate]: Become the AI-Compliance Advisor Your Regulated Customers Need
Building in Public: How Atlassian designs and ships in the AI era
David Hoang (Atlassian)
Braindate: Connect, share and learn
The 60-minute build lab: agentic delivery for Teamwork Collection practitioners
Jovana Dunisijevic (Atlassian), Thomas Hardin (Atlassian)
[Repeat] Operationalize Rovo agents with subagents, evaluations, and autonomy
Sven Peters (Atlassian)
Briefing: TUI TWC Briefing
Briefing: Safran Group EBC
Briefing: Amadeus Confluence Briefing
Briefing: Bosch | Cloud Admin Briefing
Briefing: Vodafoneziggo | Strategy Collection
Briefing: Ubisoft | Automation Discussion
Briefing: Aumovio | Dev AI / Jira Discussion
Briefing: WienIT EBC
Briefing: Richemont | AI Governance Discussion
Briefing: KLM | Service Management & Assets
Briefing: Danske Bank | MCB
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
AI-ready & secure: 5 ways to build a teamwork graph that's always working
Matt Reiner (K15t)
Stop Adding AI to broken workflows: How to transform AI into value for your teams
What your strategy isn't telling you: a 15-minute portfolio reality check with Strategy Collection and MCP
Natalia Baryshnikova (Atlassian)
[Braindate]: Let's Partner: Customer-Side Expertise + the Full Range of Atlassian Services
[Braindate]: Having The Best Time — the Documentary
[Braindate]: Ask me anything about partner marketing
[Braindate]: How Can I Help Your Atlassian Business Grow?
Briefing: E.ON | MCB
The compounding advantage: Turning connected context into AI-powered acceleration with Teamwork Collection
Claire Drumond (Atlassian), Sanchan Saxena (Atlassian)
[Braindate]: Who Has Access to What in Jira And Can You Actually Prove It?
[Braindate]: Sys Admins - Come together and share your hints, tips and workarounds.
[Braindate]: Differentiate & Win: Partner Capability Framework
[Braindate]: Revamped marketplace publish flow
[Braindate]: Why not to write a technical book
[Braindate]: Avoid a Surprise Rovo Bill on 3 December: Find Your Number, Set Your Cap
[Braindate]: How are you solving assignment groups in JSM? There must be a better way!
[Braindate]: HOW TO HELP JIRA TO HANDLE COMPLEX DECISION-MAKING
[Braindate]: Using Rovo and Claude to solve your business pains with outcomes-driven agents
[Braindate]: How do you give AI agents the context they need to be effective?
[Braindate]: Jira Assets to Business Resilience: Mapping the dependencies that matter. #RiffleResilience
[Braindate]: Rovo + Claude (in Production), Europe Edition
[Braindate]: Die rechtzeitige Atlassian Cloud-Migration trotz regulatorischer Anforderungen
[Braindate]: Sandbox to production: how do you promote Jira config changes today?
Braindate: Connect, share and learn
State of product 2027: What product leaders get wrong about AI
Axel Sooriah (Atlassian)
Agents at scale: TBC Bank’s AI-first transformation
MaSonya Scott (Atlassian)
Briefing: Infineon | Forge, MP Apps Discussion
Briefing: rohde-schwarz| Cloud Briefing
Briefing: equans.com
Briefing: Lufthansa | Cloud Migration Discussion
Briefing: vodafoneziggo | StratCo Demo
Briefing: Mercedes-Benz | BRIE Briefing
Briefing: Sanofi | Confluence Content Management Briefing
Briefing: Accenture | Rovo
Briefing: Amadeus AI SDLC Briefing
Briefing: Aldi-Sued Rovo Value Discussion
Reception on Expo Floor
[Braindate]: Assets and stuff
[Braindate]: Data Loss Prevention with Guard Premium, but how? Where to start?
[Braindate]: Atlassian Tools in Academic Research and Administration
[Braindate]: Lithuanian Corner 2: an open discussion to ask anything in Lithuanian
[Braindate]: Guiding people through AI adoption: Learning from unmet needs to build safe, productive habits
[Braindate]: Marketplace Partner Incentive Programs
[Braindate]: Forge Roadmap Q&A
[Braindate]: How to do Project Management in Jira ?
Braindate: Connect, share and learn
Briefing: Qube RT | Cloud Migration Briefing
Briefing: erstegroup| Atlassian Briefing
Briefing: knorr-bremse.com- JSM Expansion & SNOW Takeout
Briefing: Richemont | Confluence Discussion
Explore the Expo
[Repeat] Rovo skills: AI shortcuts for smarter teamwork
[Repeat] Rovo: Proactive AI that eliminates context switching
[Repeat] Strategy Collection demo: Strategic context for the age of AI execution
Keith Renison (Atlassian)
Build agentic workflows your whole team can use
Shihab Hamid (Atlassian), Sushant Koshy (Atlassian)
How Adyen and a global travel tech company built developer experience programs that prove AI’s ROI
[Braindate]: Marketplace Partner Incentive Programs
From Loom to live in hours: Inside the Rovo-powered SDLC at Atlassian Williams F1 Team
Chelsea Bullock (Atlassian), Richard Sworder (Atlassian Williams F1 Team)
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
[Braindate]: Understanding the ROI of AI-Assisted Engineering
[Braindate]: Vibe coding Forge apps
[Repeat] Collect information with forms in Jira
Rob Hean (Hean.tech)
[Repeat] The 60-minute build lab: agentic delivery for Teamwork Collection practitioners
Jovana Dunisijevic (Atlassian), Thomas Hardin (Atlassian)
Briefing: INGKA Ikea | MCB
Braindate: Connect, share and learn
[Repeat] Build the app your team needs: no coding required
Caterina Curti (Atlassian)
Breakout & learning sessions
Team Talk: Welcome to day 2 – leading with context
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Marketplace GTM teardown: What’s really constraining your growth?
[Braindate]: Having The Best Time — the Documentary
Briefing: Desjardins | Cloud Discussion
Briefing: Fintraffic Rovo/ITSM EBC
Briefing: SEB ServCo EBC
Briefing: Deloitte (DE)| Cloud Briefing
Briefing: Bouygues| DX Briefing
Briefing: EWE | StratCo Briefing
Briefing: Natwest | Cloud Performance
Briefing: Deloitte| Platform Engineering at Scale Briefing
Briefing: mercedes-benz | Platform Usages
Briefing: Brainrocket | Atlassian Briefing
Briefing: DKB Backup & Restore EBC
Rethink collaboration: Make Microsoft Teams part of the Jira workflow
Andrea Schmidt (yasoon)
From detection to resolution: How Autonomous IT changes the way we work
Demo: Protect the data driving your teams (and AI) forward with Guard
Team Talk: Inside product development
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Your automation- and usage-based bill starts on 3 December. What is your number?
[Braindate]: Italian corner: Facciamo due chiacchere in italiano!
[Braindate]: Differentiate and Win with Partner Capability Framework
[Braindate]: AI Adoption: Less Hype, More ‘Ohhh Now I Get It’
[Braindate]: Using Forge to extend Jira, Confluence, and Rovo
[Braindate]: Spanish corner - Sharing JSM good practices
[Braindate]: Forge Roadmap Q&A
[Braindate]: The Partner Value Platform: Earn More for the Full Value You Bring
[Braindate]: Get Rovo + Claude Out of Pilot: Trade Patterns That Run in Production
Braindate: Connect, share and learn
Briefing: Belastingdienst | MCB
[Repeat] Get answers from across your site with Rovo
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Unleashing AI’s Trapped Value Inside the Enterprise SDLC
[Repeat] Turning customer feedback into better roadmap decisions: An AI-assisted product lifecycle
Strategy Collection: Turn AI speed into outcomes
Asha Thurthi (Atlassian), Helen Lau (Commonwealth Bank of Australia), Monica Girolami (Atlassian)
[Repeat] Your Atlassian context, in Claude, ChatGPT, and any AI agent
Jemma Swaak (Atlassian)
EU regulation decoded: Cloud, AI, and what's next
Briefing: MSG | Strategy Collection
Briefing: sanofi.com
Briefing: akdb | Executive Briefing
[Repeat] Configure queues for agent triage
Rob Hean (Hean.tech)
[Repeat] The SDLC, upgraded: leveraging AutoDev for AI-driven delivery
Evan Cook (Atlassian), Jovana Dunisijevic (Atlassian), Warren Marusiak (Atlassian)
[Repeat] From idea to rollout: build your first Rovo triage agent
Briefing: Henkel | Rovo & Security Briefing
Briefing: Sephora Rovo EBC
Briefing: Lufthansa | Teamwork Graph & Strategic Roadmap Briefing
Briefing: Apple | JSM Briefing
Briefing: The AA & McLaren EBC
Briefing: slsp.sk
Briefing: Revolut | AI DevEx Discussion
Team Talk: High performance with Atlassian Williams F1
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Ask me anything about partner marketing
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
[Braindate]: Protect the Deal: Deal Registration, PVR & Joint Value Plans in Practice
[Braindate]: Sales plays for Marketplace Partners
[Braindate]: What if your service desk sounded human again? Scaling customer support with CSM and AI
[Braindate]: OKRs with Rovo AI & beyond
[Braindate]: Private - 74 software executive meeting
[Braindate]: Validate Before You Build: Using Rovo to Pressure-Test Partner Solutions Early
[Braindate]: Your Jira data have numbers, but still missing answers? Let's talk data insights & reporting
[Braindate]: Are Your Jira Reports Showing the Full Story?
[Braindate]: [Must-Know for Admins] Atlassian Usage at a Glance : From Monitoring to Optimization
[Braindate]: Stop prioritizing Jira tickets. Start predicting them. Predict SLA breaches before they happen
[Braindate]: Considering deploying your Atlassian estate on AWS ? Join us for an open discussion
[Braindate]: Running your AI SDLC with Jira
[Braindate]: Private Offers
[Braindate]: The Industry Imperative: Building a ‘System of Work’ Practice for Organizational evolution
[Braindate]: AI Adoption: What Should We Automate — and What Should Stay Human?
[Braindate]: JSM - Rovo Service and incident management best practices
[Braindate]: CUSTOMER SERVICE MANAGEMENT: WHAT WE’VE LEARNT AFTER OUR FIRST 12 MONTHS IN THE MARKET.
[Braindate]: Enterprise Service Management with JSM - different portals vs chaos in one
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Braindate: Connect, share and learn
From firefighting to flow: How NTT DATA's agentic delivery orchestration improves delivery efficiency by 30%
AI-native operations: From reactive to proactive incident prevention & detection
Compliance without compromise: Adopting Cloud for EU enterprises
Imran Khan (Atlassian)
[Braindate]: Let’s discuss strategy
[Braindate]: Let's chat about governance and how to keep you Jira instance and user management in check!
[Braindate]: You bring the app; I’ll bring the content ideas ✨
Briefing: mercedes-benz| Strategy Collection Briefing
Briefing: ABN DX EBC
Briefing: Spar-ics | GCP Discussion
Briefing: Ubisoft | Migration Discussion
Briefing: Richemont | Analytics Discussion
Briefing: Daimler Truck | FDE Briefing
Briefing: Amadeus JPD Briefing
Briefing: ABB Rovo EBC
Briefing: McLaren | TWC Briefing
Briefing: barclays | FDE Briefing
Briefing: Schaeffler | Value Briefing
Briefing: Danske Bank AI EBC
Briefing: Deloitte| Rovo Briefing
How the BBC is using Rovo to govern knowledge at scale
Alisa Gunina (BBC)
Building the agentic future of product discovery
Motorola Solutions accelerates comprehensive cloud upgrade with FastShift
Amit Oberoi (Atlassian)
Team Talk: AI-powered service
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
[Braindate]: Technology moves faster than adoption: how do we stay sane in today’s world?
[Braindate]: Product differentiation in an agentic world
[Braindate]: Entre administradores de Atlassian nos entendemos
[Braindate]: Goals for humans vs goals for agents
[Braindate]: The Transformation Stack: Prove Customer Impact & Drive Partner Growth
[Braindate]: Context Is the Moat: Positioning Atlassian in a Multi-AI World
[Braindate]: Vibe coding Forge apps
[Braindate]: Discovery and ideation for the AI era
[Braindate]: All things Rovo Platform Skills
[Braindate]: Become the AI-Compliance Advisor Your Regulated Customers Need
[Braindate]: Are you still in Jira DC? What is stopping you from migrating to Cloud?
Braindate: Connect, share and learn
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Let’s discuss learnings
[Braindate]: Bring your hardest Atlassian problem: Let’s architect a solution together
[Braindate]: Best practices for Jira Automation (for Jira Developers to exchange ideas)
Briefing: munichre | DX Briefing
Briefing: Henkel | Confluence
Briefing: lufthansa-group | Strategy Collection
Briefing: schaeffler | JDP Briefing
Briefing: Edenred EBC
Briefing: Hexagon Platform EBC
Briefing: Axel Springer AI SDLC EBC
Briefing: Saab Group Cloud EBC
Briefing: ABB Cloud Migration Briefing
Briefing: Fintraffic Focus EBC
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Braindate]: Having The Best Time — the Documentary
[Braindate]: Strategy to Delivery: How Leaders Steer a Connected Operating Model
[Braindate]: Revamped marketplace publish flow
[Braindate]: AI + Platform Solution Keynote Debrief
[Braindate]: Show Me the Money: How Partners Actually Profit Under UBP
[Braindate]: What are your biggest challenges with capacity planning and time tracking in Jira?
[Braindate]: Differentiate & Win: Partner Capability Framework
Braindate: Connect, share and learn
Team Talk: Community Interview
Janessa Drainville (Atlassian), MaSonya Scott (Atlassian), Sven Peters (Atlassian)
[Braindate]: The 30-Minute Unblocker: Bring a Hard Challenge, Leave with an Action Plan
Briefing: Infineon | Atlassian Rovo Discussion
Briefing: Morgan Stanley | Rovo & AI Governance
Briefing: Capgemini | Atlassian Analytics & Data Lake
Briefing: CAGIP Units EBC
Briefing: stellantis | Strategy Collection Briefing
Briefing: Delivery Hero | DevEx Briefing
Briefing: mBank | JSM Discussion
Briefing: Saint-Gobain Cloud EBC
Briefing: Lufthansa | UBP Briefing
Briefing: lbbw | Back-up & Restore Briefing
[Repeat] First Look: the next generation of employee support in Jira Service Management
Premanku Chakraborty (Atlassian)
Briefing: Deloitte| Cloud Sweden Briefing
[Repeat] Rovo Chat in action: One interface, every kind of work
Shravan Suri (Atlassian)
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
[Repeat] From single agent to agentic system: Build agentic workflows in Rovo Studio
Sven Peters (Atlassian)
[Braindate]: Past the coding assistant: where AI SDLC stalls at plan, review and release
The AA's AI transformation: One connected system to rule strategy, governance, and delivery
[Braindate]: Incredible Training Tool: Leveraging Loom for Team Success
[Braindate]: Rovo/AI Governance in Practice & in line with the EU AI Act
[Braindate]: Usage Based Pricing for Marketplace apps
[Braindate]: How to set up a customer experience in Customer Service Management.
Briefing: Brainrocket | Taroon
[Braindate]: Enterprise Sales and Leveraging PDMs
[Braindate]: Service delivery metrics - Are they still relevant in the AI world?
Braindate: Connect, share and learn
[Repeat] AI-led strategy in action: Explore Strategy Collection with Rovo
[Repeat] Assets: build it live, from data ingestion to the new data model and hardware management
Silvia Davis (Atlassian)
[Repeat] Permission to innovate: Building AI guardrails that work
Gabriela Cardona (Atlassian)
[Braindate]: Your automation- and usage-based bill starts on 3 December. What is your number?
[Braindate]: The Success Champion Track: Build Communities, Drive Adoption, and Get Recognized for It
Briefing: DKB Service Collection EBC
Briefing: Axpo | JSM Discussion
Briefing: Capgemini | Units & Instance Governance
Briefing: BAE Systems | Atlassian Cloud Briefing
Briefing: DPG Media Briefing
Briefing: Apple | Guard Prem Briefing
Briefing: Saint-Gobain ITSM EBC
Briefing: Infineon | Atlassian Jira Discussion
Briefing: Hapag-Lloyd | Cloud | Rovo Briefing
Briefing: Belastingdienst EBC
Making change stick at 200 MPH: How Atlassian Williams F1 team uses the Teamwork Graph to accelerate work
Right tool, right job: Native, Rovo & ScriptRunner
The agentic PMO: Scaling delivery with Rovo and Claude
Closing Keynote: What becomes possible
Mike Cannon-Brookes (Atlassian)
Champions VIP Space at BASH
Join us in Amsterdam,
5 October
Partner Accelerate will be at the RAI Amsterdam Convention Centre on Monday, 5 October 2026 at Team '26 Europe (6–8 October).

Frequently asked questions
Is Partner Accelerate included with Team '26 Europe?
Is Partner Accelerate included with Team '26 Europe?
Yes — it's part of your Team '26 Europe registration. Select Partner Accelerate at checkout and you're set. One ticket covers Partner Accelerate on Day 1 plus full Team '26 Europe access all week.
What does my Team '26 Europe ticket include?
What does my Team '26 Europe ticket include?
Everything. Partner Accelerate on Day 1, plus a full week of Team '26 Europe — sessions, expo, and access alongside your customers. It's a bigger experience than before, all in one registration.
Where are the product sessions?
Where are the product sessions?
At Team '26 Europe — in the same rooms as your customers. Your curated Partner Journey maps the sessions that matter most to your practice and interests.
Why is it only one day?
Why is it only one day?
We concentrated strategy into one high-signal day and opened the rest of the week. You get Partner Accelerate plus full Team '26 Europe — more days with Atlassian, not fewer.
What about technical enablement?
What about technical enablement?
Team '26 Europe offers deeper technical content than two days of Partner Accelerate ever could. And partner enablement is getting a serious upgrade — you'll hear more at Partner Accelerate.
We used to attend for free, why has this changed?
We used to attend for free, why has this changed?
Partner Accelerate is still free. It's included with your Team '26 Europe ticket, which gives you access to the full conference all week — sessions, expo, networking, and the Partner Lounge.
Why should my executives attend?
Why should my executives attend?
This is the one moment in the year where Atlassian's senior leadership speaks directly to partner leaders about ecosystem direction, investment priorities, and where we're going together. Then your execs walk into Team '26 Europe and sit next to the customers they serve.
Is it worth traveling for just one day?
Is it worth traveling for just one day?
You're not traveling for one day — you're traveling for the week. Partner Accelerate on Monday, then the full Team '26 Europe experience through Thursday. One trip, more access than ever.
Can I attend virtually?
Can I attend virtually?
Partner Accelerate is in-person only — no virtual option. But all content will be available on-demand in the Enablement Academy within a few weeks, so your broader team can access everything.
If I'm already going to Team '26 Europe, why do I need Partner Accelerate?
If I'm already going to Team '26 Europe, why do I need Partner Accelerate?
The strategic briefing on Monday doesn't repeat at Team '26 Europe. Partners who are there walk into Tuesday with context that everyone else is missing.
Should I send my whole team?
Should I send my whole team?
Everyone is welcome. Partner Accelerate is built for the people focused on strategy and ecosystem direction. Team members looking for product and technical content should plan for Team '26 Europe — that's where those sessions live.
Will Partner Accelerate sessions be recorded?
Will Partner Accelerate sessions be recorded?
Yes. All content will be available on-demand in the Enablement Academy within a few weeks. Every session connects to follow-up actions, playbooks, and learning paths.
Do partners get a discount on Team ’26 Europe registration?
Do partners get a discount on Team ’26 Europe registration?
No. Partners pay the same individual pass price as customers. Discount codes and bundle pricing are not available to partners, whether sponsoring or non-sponsoring. Partner Accelerate itself is included at no extra cost.
We’re sending five people. Can we get bundle pricing?
We’re sending five people. Can we get bundle pricing?
Bundle pricing is not available to partners. Each partner attendee registers individually at the current phase price. If you’re a sponsoring partner, your package includes a set number of complimentary passes — check your agreement for details.
Your Team '26 Europe week
starts here.
