Session catalog
Please note, the full agenda will be live in September.
Until then, check out inspiring keynotes, breakout sessions, and live demos designed to help you craft game-changing product experiences. Sessions are added on a rolling basis.
All teams

Developers
Product Managers
Business Users
IT Professionals
Leaders
In the fast-paced world of enterprise asset management is a critical differentiator. Join this dynamic panel featuring leaders from Atlassian customers as they share their journeys in leveraging ITSM asset management solutions to gain visibility, control, and agility over their hardware and software assets. Discover how these organizations have transformed their asset management practices to support innovation, ensure compliance, and maximize operational efficiency.
Administer Rovo in your organization
Explore how to govern Rovo in Atlassian Administration, including where it is available, what it can search, how external AI access is managed, and how adoption and audit activity are monitored. This session is for org admins who need to set up global Rovo parameters and stakeholders who want to understand how Rovo works across a site.
In this session, you’ll learn how to:
- Enable and block access to Rovo for specific apps
- Enable web search in Rovo and understand its governance implications
- Add, monitor, and troubleshoot Rovo connectors
- Explain what the Rovo MCP server is and what governance problem it solves
- Understand user behavior with Rovo Insights
- Monitor Rovo and Rovo Dev credits and events
Ready to roll up your Assets sleeves? In this hands-on lab, you’ll run the full asset-management lifecycle - from first data ingestion to a working Hardware Asset Management environment. No slides or lectures - just a live instance and guided steps.
Here’s what we’ll build together:
- Connect and ingest data — Hook an external source in the Data Manager NEW UI, map the schema, and import raw asset records.
- Cleanse and reconcile — Use Data Manager workflows to deduplicate, normalize, and validate data before it reaches production.
- Feed the Common Data Model (CDM) — Map cleaned data into Atlassian’s CDM, an opinionated schema that gives a structured foundation without building from scratch.
- Explore Hardware Asset Management — With the CDM populated, see hardware views, lifecycle tracking, and workflows that simplify physical asset management.
- Sneak peek: Software Asset Management (EAP) — A 5-minute preview of upcoming Software Asset Management in Early Access.
Key takeaways:
- Faster asset setup — The CDM provides a ready structure so you can get Assets running quickly.
- Trusted asset data — Data Manager’s ingestion and reconciliation cleans data before it hits your schema.
- Ready to go Hardware management — The Hardware Asset Management module supplies purpose-built views and workflows.
By session end, you’ll have hands-on experience and a working asset-management environment available for a month to play with.
Build agentic AI workflows with Rovo
In this workshop we will show you how to take your Rovo agents to the next level. You'll learn how to design subagent architectures, orchestrate subagents, test agent reliability with evaluations, create agent accounts, and run them autonomously without human interaction.
You'll learn how to break complex tasks into coordinated subagents, evaluate whether your agents are performing reliably, and build end-to-end automations that go beyond simple triggers.
This session is ideal for participants with foundational agent-building experience with Rovo who are ready to operationalize agents in real-world environments.
Sven Peters (Atlassian)
Building better AI agents is a skill your team can learn, no code required. Join Atlassian as they share the steps for creating effective AI agents for everyday workflows, from identifying automation opportunities to designing high-impact agent experiences. You’ll learn how to write clear instructions and examples (including what good and bad look like) and how to leverage existing knowledge to improve agent performance. Hear industry best practices, practical tips, and real-world use cases for Rovo Studio, and explore how Rovo Agents can extend to multiple surfaces beyond Atlassian.
Key takeaways:
- Learn how to bring Rovo Agents into everyday workflows.
- Explore Rovo Studio to build, test, and deploy your own agents.
- Discover practical ways your team can collaborate effectively with AI agents.
Predicting where AI goes next is nearly impossible. What you can control is how ready your organization is when it gets there.
Agents are already a way of life for enterprise teams — automating workflows, making decisions, and accessing sensitive data across your organization. Governing that is table stakes. But technology keeps evolving, and the organizations that will win with AI aren't the ones who predicted every change. They're the ones who built a foundation flexible enough to handle whatever comes next.
In this session, we will share how leading enterprises are shifting from reactive AI governance to a proactive foundation of context-aware protections that give teams the confidence to move fast. We'll cover what it looks like in practice to stop chasing AI and start setting the conditions for it to flourish across teams, regions, and sensitive workflows.
You'll leave with a concrete framework for building a governance foundation that doesn't slow innovation down. It's what makes innovation possible.
This session is designed for IT leaders, security teams, and compliance professionals responsible for scaling AI adoption across regulated environments.
Anyone who uses Jira or Confluence can now build an app to solve the challenges their team faces. In this hands-on session, you'll use Rovo Studio to describe what you need, like a sprint health tracker or a team dashboard, and generate a custom Jira or Confluence extension. Everything you build runs securely in your Atlassian environment, thanks to Forge. You’ll see how to turn an idea into a solution that helps your team work the way it wants to.
You’ll leave with a clear, step-by-step path for getting started in Studio: where to go, what to describe, and how to iterate on your extension until it feels truly yours. By the end of the session, you’ll understand how to apply what you’ve learned to your team’s requests without writing a single line of code.
Learn how to use forms in a company-managed Jira space to collect structured information from any team or stakeholder. Forms are a flexible feature you can add to your Jira space to gather input right where you track work.
In this session, you’ll learn how to:
- Create and customize a form to collect the information you need
- Configure fields based on your audience’s context
- Add conditions to a form to control how users can submit information
- Determine whether you should use a public form or restrict access
EU-based customers on Atlassian Cloud or who are considering the move need to know: how does Atlassian meet my data privacy and compliance requirements? From DORA to NIS2 to BSI C5 and more, we're actively addressing regional and industry-based compliance needs.In this session, we'll map Atlassian Cloud directly against the EU frameworks that matter most - so you can see exactly what’s available and where we’re closing any remaining gaps. Walk away with a clear picture of how you can address your privacy and compliance requirements in cloud and how to make the case internally for the path forward.
Key takeaways:
- Atlassian's compliance coverage across DORA, NIS2, BSI C5, GDPR, and EUCS
- What's available today and what else is shipping this year
- Three actions you can take this quarter
Configure queues for agent triage
Learn how to configure Jira Service Management queues that help agents triage and prioritize incoming work, from defining conditions and priority groups to organizing queues for your team’s process. Queues are a core part of service spaces that support how your team intakes, triages, and fulfills requests.
In this session, you’ll learn how to:
- Configure agent-specific and shared queues for triage
- Use JQL queue conditions
- Sort and reorder queues by priority
- Follow queue configuration best practices
- Create queue priority groups
- Recognize ways agents can personalize their view
When a single missed handoff in steam turbine field service can cost six figures, paper forms and email chains aren't good enough. In this session, a global energy leader and its implementation partner share how they reimagined field service operations inside Jira Service Management — cutting lead time from 60 days to 21 across ~45,000 assets. You'll hear what drove the change, how the platform was architected for scale, and how Rovo and automation are now layered on top to build a system that doesn't just work, but learns.
Key takeaways:
- How to map a compliance-heavy industrial field service process onto Jira Service Management — without losing the operational nuance that keeps turbines running
- What drove a 3× reduction in lead time (60 → 21 days) and what almost prevented it
- Practical patterns for layering AI augmentation onto a stabilised service workflow, with real examples from production
Johannes Tegethoff (HiQ GmbH)
Paper-based strategic plans look impressive in the boardroom, but they're usually stale by the time you they’re created. Most organizations know their strategy should be a living system, but don’t know where to start to move from a static document to something dynamic.
In this hands-on workshop, you'll learn how to incrementally evolve a paper-based strategic plan into a living strategy model using Strategy Collection.
Customer service is often where the richest signals about product quality, incidents, friction, and unmet needs first appear — yet those insights can get trapped in support tools and handoffs. In this 15-minute theatre session, we’ll show how Atlassian Customer Service Management brings customer service into the Atlassian System of Work.
Attendees will see how CSM, powered by AI and the Teamwork Graph, gives support teams the context to deliver faster, more personalised service while staying connected to software, IT, and product teams. Instead of re-explaining issues across systems, teams can collaborate from a shared view of the customer, related incidents, feature requests, knowledge, and work already happening across Atlassian tools; all whilst customers benefit from faster resolutions, and more personalised service.
Dorothea Linneweber (Atlassian)
This session takes attendees through an end-to-end journey of building an AI agent for a real, high-value customer problem: triaging incoming requests and routing them to the right team with the right priority. The session shows how teams identify an agent-worthy use case, turn messy support workflows into clear requirements, build the solution live in Rovo Agent Studio, and define the evaluation approach needed for trusted rollout.
Attendees leave with more than a demo. They leave with a practical framework to spot the right use cases, draft effective agent instructions, connect knowledge and actions, and pilot a triage agent in a controlled, measurable way.
What if Rovo could answer a question no single person, or tool, can answer on their own? This session is built around two live demos that showcase how Rovo works across the tools your team already uses (Loom, Confluence, and Jira) to turn scattered information into structured, actionable outcomes.
In this 30-minute live demo session, you'll see how Rovo connects the dots between a messy Loom brain dump, a months-old Confluence page, and an open Jira epic, delivering answers and outputs that would otherwise take hours to pull together. You'll leave with real workflows you can put into practice immediately.
Key takeaways:
- Turn raw recordings into ready-to-share assets: watch Rovo transform a stream-of-consciousness Loom recording into a structured Confluence summary, complete with decisions, open questions, and Jira follow-up tasks
- Get answers no single person or tool can give you: see how Rovo surfaces cross-tool intelligence by pulling together context from Jira, Confluence, and Loom in seconds, then traces every answer back to its source
Every coding agent knows your code. Almost none of them know your work, the Jira issue that kicked it off, the Confluence doc that explains the trade-offs, the decisions made last sprint, or the team that owns the outcome. The result: agents that sound confident and build the wrong thing.
We're going to show you the difference. Live. Side-by-side.
Same task, same agent. Once flying blind, once powered by Jira, Teamwork Collections, and the Teamwork Graph. We'll run it across RovoDev, Claude, Codex, Gemini, and Cursor so you can see exactly where context changes everything. No slides. No hand-waving. Just the delta, in real time.
We'll also pull back the curtain on Agentic Jira, agents that can be assigned, @mentioned, and wired into your workflows right now, and make the case for why context, not the model, is the real moat in the agentic age.
Key takeaways:
- See the gap: a live, side-by-side demo of the same agent with and without organisational context. The difference is undeniable.
- Set it up yourself: concrete patterns to connect agents to Jira, Confluence, Bitbucket, and third-party sources via Teamwork Collections.
- Why Atlassian wins here: the Teamwork Graph is a structural advantage that composes with any coding agent your team already uses.
What happens when enterprises move beyond AI experiments and become an AI-native organization? Join some of the fastest-growing teams as they share how Rovo is becoming part of everyday work for their teams. Hear how they are using Atlassian Rovo to acoomplish AI agents across their entire business to reduce operational overhead, saving hours, improving cycle times, and accelerating time to value across.
Key takeaways:
- See real customer use cases for agentic workflows across Jira, Confluence, and connected tools
- Take away practical patterns for scaling agentic AI responsibly and predictably
- Learn practical strategies for implementing agentic workflows and accelerating teams with AI-powered tools.
Sara Beyer (Ilkari)
VodafoneZiggo’s AI transformation started with an onsite workshop to identify the highest-impact AI use cases for the business. From there, VodafoneZiggo and Atlassian collaborated to design and deploy custom Rovo agents. Basak Erdogan (Technical Platform Lead) partnered with Atlassian’s AI specialist to build an end-to-end agentic workflow, from Loom-captured planning sessions through structured Jira Epics to automated sprint rituals with zero manual reporting. In five months, agent interactions grew 20x and monthly active users scaled 5x across Marketing, tech teams, and beyond.Basak will share the honest story of going from a single workshop to organisation-wide AI adoption at one of Europe’s largest telcos, with active POCs of more use cases still to come.
Key Takeaways
- Start with the business, not the technology — how an onsite workshop with the CMO and 7 marketing leaders identified the use cases with the highest measurable impact, ensuring AI adoption was anchored to real business priorities from day one.
- From ideation to deployment through partnership — how VodafoneZiggo collaborated with Atlassian's AI specialist to design and deploy Rovo agents that drove 20x growth in agent interactions and eliminated manual quarterly-planning overhead for Marketing squads.
- Value that scales beyond Marketing — how the same patterns expanded into tech teams, proving that a focused starting point (one workshop, one function) can become a cross-functional accelerator across the enterprise.
Basak Erdogan (VodafoneZiggo)
Artificial Intelligence is only as smart as the context it receives. Without a unified, context-aware foundation, enterprise AI risks delivering fragmented insights and low return on investment.
In this session, learn how the Teamwork Graph serves as the ultimate context layer for your organization: bridging data across workflows, teams, and tools to power smarter, more intuitive AI experiences like Atlassian Rovo. Discover how shifting to a proactive, context-aware architecture allows you to maximize the ROI of your AI investments while maintaining enterprise governance and trust.
Key Takeaways
- Understand how connected organizational context dramatically improves AI accuracy, relevance, and value across everyday workflows
- Learn how a grounded context layer shifts your enterprise strategy from reactive AI governance to a proactive, secure foundation
- See how the Teamwork Graph enables enterprise-grade scaling, measurement, and data privacy without sacrificing performance or context depth
In this session, learn how to replace a fragmented toolset with Atlassian Strategy Collection, creating full traceability from corporate strategy through portfolio planning to team-level delivery. We’ll walk through how to structure the rollout, get buy-in from leaders, and get deeper visibility from strategy to execution.
For organizations juggling multiple planning tools with no clear line of sight between strategy and execution, this session offers a practical blueprint for consolidation.
Rethink collaboration: Make Microsoft Teams part of the Jira workflow
Jira tracks work, but the conversations that move it forward happen in Microsoft Teams and Outlook. Updates are shared in channels, decisions get made in chats, and meetings happen in calendars, while the Jira work item only captures the final outcome.
We'll show how to connect Microsoft 365 collaboration directly to Jira work items, so updates and discussions stay tied to the work automatically. This creates the context foundation AI needs to understand the work, its history, and the decisions behind it.
Key takeaways
- How to keep collaboration structured by default, so Jira reflects what actually happened
- How structured updates improve handoffs, visibility, and decision traceability
- How the same setup supports both Jira Software and Jira Service Management workflows
This is a sponsored session. Badge scanning is optional. By having your conference badge scanned, you are opting in to be contacted by the sponsor. You will be subject to the sponsor’s communications and privacy policies and must contact them directly if you later wish to change your preferences.
Andreas Schmidt (yasoon)
You already use Rovo. But are you getting the most out of it? Platform Skills are pre-built, best-practice instructions that take the guesswork out of prompting - delivering reliable, consistent outputs for common team tasks. Instead of crafting the right prompt every time, you use a Platform Skill and get the right result every time.
In this 30-minute live demo session, you'll see how Platform Skills turn everyday teamwork - writing updates, summarizing pages, breaking down work - into fast, repeatable actions. New to Platform Skills? You'll leave with AI shortcuts you can put to work immediately.
Key takeaways:
- Discover pre-built Skills: browse and use ready-made Skills for common tasks like drafting status updates, generating action items, and obtaining data insights
- Work faster with more consistency: reduce time spent on repetitive tasks while getting reliable, high-quality outputs every timeKristjan Mathiesen & Emma WolstencroftKristjan Mathiesen & Emma Wolstencroft
Getting an AI agent to write decent code is no longer the hard part -- keeping your team aligned when planning, execution, and review all move at different speeds is. In this session, engineering teams will see a complete, realistic AI-native delivery loop in Jira: turning scattered context into agent-ready plans, delegating work to humans and AI, and reviewing outcomes with intent and decisions baked in.
- Turn scattered product, engineering, and customer context into agent-ready Jira plans with clear ownership
- Decide what to delegate to agents vs. keep with humans, and where to add guardrails and approval checkpoints
- Review and iterate agent output with rationale and learning loops connected back to Jira as your system of record
Chelsea Bullock (Atlassian), Matthew Canham (Atlassian)
Last year, Atlassian’s first State of Product report revealed a paradox: product teams were adopting AI faster than ever, yet felt more disconnected from strategy than before. Burnout was up. Confidence was down. And the relentless push toward profitability was squeezing out the work PMs actually signed up to do.
So what’s changed? In this panel, Axel Sooriah (Atlassian) sits down with product leaders to unpack the findings from Atlassian’s second annual State of Product report. Drawing on survey data from 1,000+ product professionals, the conversation goes beyond the numbers — into what’s actually working inside high-performing product teams, where AI adoption is paying off (and where it’s still falling short), and what the best product orgs are doing differently to close the gap between speed and strategy.
Key takeaways:
• How the most effective product teams are using AI to reclaim strategic time — not just automate tasks
• Why the gap between product teams that experiment and those that don’t is widening, and what that means for outcomes
• What product leaders are doing to rebuild confidence and focus amid growing pressure to deliver business impact
Real delivery is a team sport — so this advanced, hands-on lab makes you run one, with AI agents as teammates at every step. Working in small teams, you'll start from a goal, brainstorm your own app ideas on a Confluence whiteboard, and use AI to shape them into a working PRD.
From there, you'll move into Jira, where each team member owns a piece of the build. Agents help you break down the work and generate your first version live. Here's what sets this lab apart: instead of typing your revisions, you'll record them with Loom's AI capture feature, turning spoken feedback into actionable change requests the agents implement. Together, you'll test, fix, and refine — taking your app through a complete agentic delivery lifecycle across the Teamwork Collection. In just 90 minutes, you'll go from a blank canvas to a fully functional, working app.
Industry research shows AI productivity gains have plateaued at 10–15% - because today's tools only optimize the 20% of a developer's day spent writing code. The real bottlenecks are left and right of code: planning, orchestration, review, and operations.
Join Atlassian’s Jovana Dunisijevic, for a hands-on deep dive into the AI-native SDLC. In this workshop, we’ll move past single-player copilots and show you how Atlassian is turning Jira into an AI-native orchestration layer for the entire software development lifecycle.
You'll work with Jira AI Planner - an always-on AI technical architect that helps you rapidly vet ideas, generate estimates, and create work breakdowns - and the Jira Coding Agent, which tackles coding tasks directly from your board without ever switching to an IDE. Then we'll go further: you'll learn how to build custom automations that chain these capabilities together, transforming your Jira board into an agentic software factory where humans set intent and agents execute. We'll also explore the value of AI-powered code reviews - from establishing code standards that AI can seamlessly enforce, to triggering agentic pipelines that autonomously fix issues.
You'll walk away with a working understanding of how to move from single-player copilots to multiplayer AI workflows - where the coordination layer becomes the leverage point.
What you'll learn:
- How AI Planner turns rough ideas into well-scoped, agent-ready work breakdowns
- How to trigger the Jira Coding Agent - development directly from your backlog
- How to build automations that orchestrate human-agent collaboration
- Why intent and context (not code generation) are the moat in an AI-native SDLC
Operating environments are accelerating, but most leadership practices are still running on industrial-age logic: siloed thinking, static annual plans, and disconnected tools. The result is a growing gap between how fast the world moves and how fast leaders can respond.
This session challenges conventional leadership models and introduces a new framework for leading in complexity. You'll explore how Strategy Collection helps leaders move from reactive firefighting to proactive, connected decision-making with real-time visibility into priorities, dependencies, and the health of their portfolio. Whether you're a CIO, VP of Strategy, or transformation leader, you'll leave with a different lens on your own operating model and practical steps to close the leadership lag.
When a legacy ITSM platform becomes too expensive, too slow, and too rigid, something has to give. In this session, you'll hear how one team migrated 4,000+ users to JSM in just 4.5 months — and what they learned when they realized staying close to old processes wasn't enough. From that foundation, JSM expanded beyond IT into HR, Procurement, Facilities, and subsidiaries across Europe, evolving into a full Service Engineering Platform where CMDB schemas, SLAs, and routing rules are versioned in Git and deployed through CI/CD. This is an honest look at a transformation still in progress — covering real decisions, real tradeoffs, and a clear-eyed path toward AI agents and Infrastructure as Code.
Strategic alignment is only valuable when it drives better decisions. Learn how to leverage Atlassian Strategy Collection to connect strategic objectives, portfolio investments, value streams, delivery execution, and financial outcomes.
Key takeaways:
- Align strategy, funding, and execution across the enterprise
- Gain real-time visibility into value delivery and investment performance
- Empower leaders with actionable insights for portfolio prioritization and funding decisions
What does it actually look like to deploy AI agents across a large-scale engineering organization — and what happens when it works? In this session, practitioners from a leading financial services organization in Eastern Europe pull back the curtain on how they're using Atlassian Rovo Agents to transform operations across Incident Management, Problem Management, SDLC, and Portfolio Management.
You'll walk away with concrete examples of how AI agents can help incident responders gather context faster, surface related changes, support root cause analysis, improve requirements quality, and deliver actionable portfolio insights — all without adding process overhead. More importantly, you'll hear the unfiltered story: the governance decisions they had to make, the adoption challenges they didn't expect, and the lessons that only come from running this at scale across 150+ agile teams and hundreds of business systems.
Giga Shubitidze (TBC Bank), Giorgi Tsitskishvili (TBC Bank)
Introducing Solution Keynotes
These featured presentations highlight what’s new with Atlassian products + solutions. Dive into key features, demos, and actionable insights to take back to your team.
AI
Building AI‑Native Teams with Atlassian Rovo
SERVICE COLLECTION
Shatter the service quo
STRATEGY COLLECTION
Strategy Collection keynote: Drive strategy with AI insights
PLATFORM
Platform keynote: Close the AI context gap with data you can trust
SOFTWARE COLLECTION
The agentic pivot: Building software in the era of human-AI collaboration
TEAMWORK COLLECTION
Teamwork Collection keynote: Power the era of human-AI collaboration
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